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SportsTranscript
00:00I paid $285 million for the Dallas Mavericks.
00:03First game of the year.
00:04It wasn't sold out, energy wasn't in the building.
00:06I look around, I'm thinking,
00:07I can do a better job than this.
00:08And we had eight, nine, whatever salesperson.
00:10I put my desk right in the middle of them.
00:12I put a phone book and a computer print
00:14out of all of our former customers.
00:16And right there next to them, I just started dialing.
00:18Ma'am, I know you've been to a Mavericks game before,
00:20but do you realize now that it's less expensive
00:22to come to a Mavericks game
00:23than to take your family to McDonald's?
00:25Our tickets start at $8,
00:26and McDonald's and a Coke is more than that.
00:28Why don't you come and try us out?
00:29The first game's free on me.
00:30I wanted everybody that worked with me to see
00:32that if I ask them to do it, I'll do it.
00:34If you can align your interests
00:36with those of the people you work with,
00:37things are gonna work for you.