Mo Naveen Mo Ghare: Capturing a Moment with the CM

For the 2019 Odisha State and General Elections, we ran an extensive campaign using Augmented Reality in the state of Odisha for the then CM Shri. Naveen Pattnaik. By engaging 5,000 trained staff, we visited 2.5 Million homes in a period of 90 days and showed an Augmented Reality Hologram of the CM, allowed the voters to interact with the Hologram, took a photograph of the CM with the household, and printed the photograph as memorabilia. Over 10 Million voters across the state were directly interacted with during this extensive campaign.

Conceptualised, Design, Designed, Managed and Executed by Avantari