Optimizing websites to rank higher on search engine results pages (SERPs) for relevant keywords. This improves organic (non-paid) traffic.
On-Page SEO: Optimizing content, meta tags, keywords, and internal linking.
Off-Page SEO: Building backlinks and external authority.
Technical SEO: Improving site speed, mobile-friendliness, and structured data.
2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Using paid advertisements on platforms like Google Ads and Bing Ads to drive traffic.
Google Ads (Search, Display, Shopping)
Social Media Ads (Facebook, Instagram, LinkedIn)
3. Social Media Marketing (SMM)
Promoting brands through social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Organic Marketing: Engaging content, posts, and community management.
Paid Marketing: Targeted advertising and influencer collaborations.
4. Content Marketing
Creating and distributing valuable content to attract and engage an audience.
Blogs, Articles, and Case Studies
Infographics and Videos
eBooks and Whitepapers
5. Email Marketing
Sending personalized and automated email campaigns to nurture leads and retain customers.
Newsletters
Promotional Offers
Drip Campaigns
6. Affiliate Marketing
Partnering with affiliates who promote products/services in exchange for a commission.
7. Influencer Marketing
Collaborating with influencers to promote products through their audience.
8. Video Marketing
Using video content on platforms like YouTube, TikTok, and Instagram Reels to boost engagement.
9. Analytics & Data Tracking
Measuring performance through tools like Google Analytics, Facebook Pixel, and SEO tools (Ahrefs, SEMrush).
Benefits of Digital Marketing
✅ Cost-effective compared to traditional marketing
✅ Highly targeted advertising for specific audiences
✅ Real-time performance tracking and analytics
✅ Better customer engagement and brand visibility
✅ Scalable for businesses of all sizes
futureittechnology.com
Address
2nd Floor, FIT Computer institute, Al-Mustafa Plaza, near Chandni Chowk, C Block Block C Satellite Town, Rawalpindi, Punjab 46000
03445701828
On-Page SEO: Optimizing content, meta tags, keywords, and internal linking.
Off-Page SEO: Building backlinks and external authority.
Technical SEO: Improving site speed, mobile-friendliness, and structured data.
2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Using paid advertisements on platforms like Google Ads and Bing Ads to drive traffic.
Google Ads (Search, Display, Shopping)
Social Media Ads (Facebook, Instagram, LinkedIn)
3. Social Media Marketing (SMM)
Promoting brands through social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Organic Marketing: Engaging content, posts, and community management.
Paid Marketing: Targeted advertising and influencer collaborations.
4. Content Marketing
Creating and distributing valuable content to attract and engage an audience.
Blogs, Articles, and Case Studies
Infographics and Videos
eBooks and Whitepapers
5. Email Marketing
Sending personalized and automated email campaigns to nurture leads and retain customers.
Newsletters
Promotional Offers
Drip Campaigns
6. Affiliate Marketing
Partnering with affiliates who promote products/services in exchange for a commission.
7. Influencer Marketing
Collaborating with influencers to promote products through their audience.
8. Video Marketing
Using video content on platforms like YouTube, TikTok, and Instagram Reels to boost engagement.
9. Analytics & Data Tracking
Measuring performance through tools like Google Analytics, Facebook Pixel, and SEO tools (Ahrefs, SEMrush).
Benefits of Digital Marketing
✅ Cost-effective compared to traditional marketing
✅ Highly targeted advertising for specific audiences
✅ Real-time performance tracking and analytics
✅ Better customer engagement and brand visibility
✅ Scalable for businesses of all sizes
futureittechnology.com
Address
2nd Floor, FIT Computer institute, Al-Mustafa Plaza, near Chandni Chowk, C Block Block C Satellite Town, Rawalpindi, Punjab 46000
03445701828
Category
📚
Learning