We ask the content creators what they love about the city.
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00:00The landscape is ever-changing. I mean, initially, growing up, nothing like social media or YouTube really existed.
00:08Everything, everyone that was kind of in the public eye or famous was through, you know, radio or TV, traditional media.
00:16And, yeah, it's just ever-changing with new apps and social platforms coming out all the time.
00:23Yeah, I think the entertainment space is changing faster than ever.
00:28You've got so many different social media platforms, you've got so many different algorithms, so many new audiences.
00:35I think it's very difficult to keep up with, but at the same time, it provides incredible opportunities for creators
00:42and for any companies that want to spread the word of what they do.
00:47Now, these stars spend a lot of time here in the capital, but what do Toby and Vikkstar love about London?
00:54I love London the most when it's sunny, everyone's in a good mood. I love the diversity of the city.
01:00I feel like you can meet people from every corner of the world.
01:04My favourite thing about London is probably actually the history and the old buildings.
01:09You can just kind of walk around, see the Tower of London, Big Ben and so many interesting buildings in between.
01:17During lockdown, I found myself just kind of walking around a lot and just kind of looking at buildings.
01:23There wasn't much else to do, but it's really interesting seeing that history in real time and how the rest of the city has been built around that.