BroadNet Technologies, a global leader in telecommunications solutions, has entered into an exclusive partnership with e& Egypt to deliver A2P (Application-to-Person) SMS services through state-of-the-art SMS firewall technology.
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00:00In a groundbreaking move that promises to redefine the digital landscape, Nordnet, a
00:28leading provider of innovative technology and messaging solutions, has announced a
00:33strategic partnership with Etisalat by E&E, one of the world's largest telecom operators.
00:41With over 20 years of experience and as a GSMA member, Nordnet Technologies is a global
00:47leader in SMS and telecommunications solutions.
00:51They offer a range of services, including bulk SMS, A2P SMS, two-way SMS, HLR lookup,
01:00SMS firewall, and SMSC gateways.
01:04Their advanced solutions also include omnichannel communications, SIM box detection API, MyOTP,
01:13AIT traffic control, flash call detection and prevention, robo-call mitigation, and
01:19AI and ML applications.
01:22Nordnet partners with 12 operators worldwide, delivering exclusive SMS firewall and gateway
01:28solutions with 24-7 support, seamless integration, and direct connections to over 1,000 operators
01:36and carriers globally.
01:38With a presence in Lebanon, UK, UAE, Italy, India, Malta, KSA, Egypt, Australia, Jordan,
01:48USA, Bahrain, Qatar, Turkey, Singapore, Nigeria, and Oman, Nordnet provides localized, high-quality
01:56communication solutions for businesses and telecom operators.
02:01Hi, Mr. Raviya, thank you for joining us.
02:05First of all, congratulations on this partnership deal with E&L Egypt.
02:08Can you tell us how this is a game-changer?
02:12So this partnership is built on a shared ambition to redefine the A2P messaging through innovative
02:19solutions.
02:20E&L Egypt has a forward-thinking mindset which is completely matched with broad net vision
02:31for the future.
02:33So we think this will redefine A2P messaging in the ecosystem.
02:40What opportunities does this partnership open for other operators?
02:45For other operators, this will create a lot of opportunities in terms of increasing their
02:53revenue, enhancing their security, maintain a better relationship with OTT players.
03:02So I think it's going to be a good added value to other operators as well.
03:07That's amazing.
03:08Now, how will broad net ensure compliance in an increasingly regulated market?
03:15So broad net, we follow rules and regulations 100% in every and each country or market we
03:23enter into.
03:25We try to communicate as much as we can with regulatory, trying to explain about this business,
03:33the benefits, how to be controlled in the perfect way.
03:37And by doing this, we are protecting the operator, the client, and our business as well.
03:44So Mr. Rabia, can you tell us more about broad net's international presence and future expansion
03:49plans?
03:50So we currently operate in 15 countries, local presence with local team.
03:58We have more than 250 employees.
04:02Every year we are adding more branches, depends on the markets.
04:07We try to add one, two, or three branches every year.
04:13The company is growing and stable.
04:15So we are happy with that.
04:17What message would you like to send across to the operators and regulators about partnering
04:21with broad net?
04:23So I think broad net is growing really fast.
04:28This can be shown easily in our total sales or performance, market share.
04:37So I think partnershiping with, creating a partnership with broad net today is easier
04:44than in the future.
04:47Frankly, we have been approached with like five, six operators during the last months
04:53only for auditing or consultancy or firewall or SMSC platform.
05:02And we are happy with that.
05:04Plus we are trying to introduce the AI in all our technology and we have started this
05:10since three years now, I think, and we are doing very good.
05:15So we are waiting for a great partnerships in the future.
05:20The signing of this agreement marks a significant milestone for both companies.
05:27It solidifies their commitment to working together to shape the future of technology.