The Mall of the Emirates unveils its new expansion to the public

The Mall of the Emirates unveils its long awaited new expansion project Evolution 2015. See more at: http://gulfnews.com/gntv

Transcript

00:00The Mall of the Emirates in Dubai has unveiled its new extension, dubbed Evolution 2015.

00:12The 36,000 square meter expansion will play host to 40 new retail, dining and entertainment

00:18stores, 20 of those being fashion brands.

00:34The crown jewel of the new expansion is the Vox Cinemas, which boast the largest 4DX cinema

00:38screen in the world, a state-of-the-art laser IMAX, special cinemas for children and a fine

00:44dining theatre called Theatre by Rhodes, where celebrity chef Gary Rhodes has prepared

00:48his own menu for guests.

00:50What we've developed at Mall of the Emirates is the biggest cinema in the Middle East and

00:53with that comes the most amount of concept.

00:55So we have our VIP Vox Theatre by Rhodes here that you can see today.

01:00So VIP seats, recliner seats, blanket, pillow, food service to your seat, all prepared by

01:05a Michelin star chef and his team.

01:07So the quality of the food is something like that you've never seen before.

01:11And it's almost like having a restaurant with a cinema rather than a cinema with a

01:15restaurant.

01:16So we've really turned things around.

01:17And while there is still no word yet if the highly anticipated Apple Store will take up

01:20residence in the new expansion, Evolution 2015 is expected to increase foot traffic

01:24considerably in one of Dubai's most successful malls.

01:28Logan Fish, Golf News.