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SportsTranscript
00:00All right, speaking of sports betting,
00:02the numbers are going to be the biggest they ever have been.
00:04Sam, we can do this show next year at this time,
00:06and we'll be saying the same thing
00:08as long as sports betting is legal in the United States.
00:11There are more bets available, more props available,
00:14more options available.
00:15So I guess when we come back next week,
00:17we will say this is the most bet Super Bowl of all time.
00:21Will we not?
00:22Yeah, it's shaping up to be a sure bet
00:24that every year it's the most bet Super Bowl of all time.
00:27This is projecting to be the seventh year straight
00:30with record Super Bowl betting.
00:32Obviously, legal sports betting has grown every year
00:35since 2018 or 2015 when the Supreme Court
00:39allowed states to kind of make the decision
00:42whether they would legalize gambling or not.
00:43You now have 38 states with it legal.
00:45So this year we're expecting upwards of $15 billion
00:50all bet on the big game.
00:51That would be a 15% increase from last year,
00:55which was, again, the most ever.
00:57And last year also set a record in Nevada,
00:59which is where the Super Bowl was played
01:01with 186 million bet here.
01:03LSR this year is projecting
01:05this will be the first year on record
01:07that Nevada is not the leading state
01:10in Super Bowl sports betting.
01:12This year, it's looking like it'll be New York.
01:14We're projecting 192 million bet there.
01:17Obviously, one of the largest sports betting markets.
01:20New Jersey will be up in there,
01:21and notably Florida as well.
01:22This will be the first year.
01:24They have available legalized sports betting.
01:26Even though there's only one game in town
01:29with more limited options than other apps,
01:31people in a huge state are going to bet.
01:34And the Super Bowl is a huge opportunity
01:35for these sports books to get those casual bettors in.
01:39It's the biggest day of the year for sports books.
01:41Usually makes up about 1% of the total betting
01:44they take in an entire year.
01:45And if you just take that one day out of 365,
01:49that's a pretty big feat.
01:50They stand to win about nine figures.
01:52But a lot of that has always depended
01:54on the outcome of the game.
01:56But this year, like last year,
01:58that's becoming less and less important.
02:00Last year, if you remember right,
02:01the public cleaned up on the favorite winning,
02:04on the overhitting, money line, all these bets.
02:07But the sports books actually had a really good day
02:09because of the popularity of these player props
02:12and same game parlays.
02:13And it's shaping up to be the same this year.
02:15It looks like they've really taken kind of the data
02:17from last year and said,
02:18okay, how do we now package it this year
02:20in a way that really positions us to get ahead?
02:23So you have things like Caesars is saying,
02:26Saquon Barkley to score a touchdown,
02:27has more bets on it than the money line
02:30and the spread for both teams can buy,
02:32which is just crazy.
02:33I know he's a touchdown machine,
02:34but if there's more popularity
02:36just on this one specific market for that player,
02:38that really says a lot.
02:39And at this sports betting tracking at Pickett,
02:42they're saying that 66% of all bets tracked so far
02:46are on player props,
02:47as opposed to traditional straight up wagers.
02:50You're seeing all the action
02:51is really all player dependent.
02:53And it's a good thing for the league
02:55that wants to be more player focused,
02:57more like the NBA where player props are popular as well.
02:59So I'd expect more of the story this year
03:02to be about who scored a touchdown,
03:04who didn't score a touchdown,
03:05who went over their passing yards or receiving yards
03:08versus who actually won the outcome of the game
03:10is becoming less and less important.