(Adnkronos) - Il 5 febbraio di ogni anno si celebra il World Nutella® Day, ricorrenza nata nel 2007 dall’idea spontanea di una blogger americana, che ha voluto creare una giornata speciale per riunire la community mondiale e celebrare, attraverso i social media, la passione per la crema alla nocciola e cacao più famosa al mondo. Quest’anno, per celebrare il World Nutella® Day in Italia, Nutella® è stata protagonista di un evento svoltosi al MAXXI - Museo nazionale delle arti del XXI secolo di Roma, nel contesto dell’esposizione Joyn! Un viaggio nel mondo Nutella® per i suoi 60 anni.
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00:0060 years ago, in an Alba factory in Piedmont, from the wise union of some delicious ingredients,
00:10a spreadable cream was born, which would have conquered the palaces of great and small in the whole world.
00:16It is Nutella, a product that has passed through different generations,
00:20joined by the pleasure of tasting it.
00:22Nutella Lovers was dedicated to the World Nutella Day,
00:26a trend born in 2007, which every year, on February 5,
00:30brings together the world community of Nutella Addicted.
00:33Nutella is so loved, first of all because it is always very good,
00:37and secondly because it has been able to renew itself.
00:4060 years and we celebrate today, but in reality it does not prove it,
00:43because it has always been able to add new products to its offer over the years,
00:49which have always found a great appreciation from its Lovers.
00:53So this, today, is the Nutella Lovers party.
00:56In Italy, the celebrations took place at the Maxi,
00:59the National Museum of the Arts of the 21st century in Rome,
01:02in the context of the Join exhibition, a journey in the world of Nutella for its 60 years.
01:08An exhibition event that retraces the history of the spreadable cream
01:12in a space where Nutella Lovers are not only invited to watch,
01:16but also to interact with the space and leave a trace,
01:20sending messages that Nutella welcomes with pleasure.
01:23At the heart of the exhibition there are all the lovers of Nutella of all times,
01:31which we made with the illustrator Francesca Gastone,
01:35and this wall was open to people to leave their own contribution,
01:40and therefore add their own message and face,
01:45precisely to indicate and be part of this story,
01:49and also indicate what the future could be.
01:52During the celebratory event at the Maxi,
01:54the new edition of the book was presented,
01:57the new world of Nutella, 60 years of innovation,
02:00by Gigi Padovani, journalist and writer.
02:03A volume that offers a deep look on the journey of Nutella
02:06towards the transformation into a power brand made in Italy,
02:10which has conquered the world.
02:12It is a company that is the head of the Ferrero family,
02:15and that has not entered the stock market,
02:17has not entered the world of finance,
02:19but it is well rooted, for example, in Dalba,
02:22where I was born and where investments have been made,
02:25both in the world of research and in the establishment.
02:28The fact that it is spread all over the world,
02:32means that it belongs to the world.
02:35I'll give you an example.
02:37Once Nanni Moretti asked,
02:39why is Nutella famous in Italy like in France?
02:42So, in a way, everyone made it their own,
02:46but it is an Italian brand,
02:48and it is a brand like Ferrari, like many others,
02:51that represents our, let's say,
02:54made in Italy all over the world.