(Adnkronos) - Dal 20 dicembre 2024 al 20 aprile 2025, al Maxxii, il Museo nazionale delle arti del XXI secolo, l’evento espositivo offrirà un’esperienza interattiva che parla a tutte le generazioni e rende i visitatori protagonisti di un viaggio immersivo nel mondo Nutella.
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00:00An interactive experience that speaks to all generations and makes visitors the protagonists of an immersive journey.
00:12Adjoin, a journey in the Nutella world for its 60 years.
00:15An exhibition event that from December 20, 2024 to April 20, 2025 at MAXXI,
00:21the National Museum of the Arts of the 21st century,
00:24mixes play and deepening in an immersive journey that retraces the history of a product that in 60 years has traveled through time and generations.
00:33It is the sweet and tasty MAXXI proposal of the end of the year, to make all the permanence of families at MAXXI sweeter.
00:44The offer is varied, from fashion to architecture to contemporary art and then a sweet break with Nutella.
00:55The exhibition at MAXXI, cultural icon and temple of contemporary art, comes to the end of a historic year for Nutella.
01:01We are really happy to be able to offer to the many Nutella fans this truly exciting space.
01:09In the 60th anniversary of Nutella, which was a year that saw the launch of ice cream, the spreadable cream, croissants, muffins, donuts, so a special year.
01:21Nutella really deserved this exhibition.
01:26Inspiring the exhibition, the desire to tell what is in fact an iconic product, able to evoke sweet memories.
01:34We retrace the history of Nutella, but also some of the highlights of Ferrero.
01:42We decided to have old advertising, spots, but also having an attention for creativity.
01:51The public is not only invited to watch, but also to interact with the space and therefore to be able to leave a mark in this world.
02:01Also to write messages that Nutella will collect.