三四郎のDearボス 2025年2月2日 広島から世界へ！人気通販家具メーカーのボス
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00Sashiro's Dear Boss!
00:04This time, we are in Onomichi city.
00:08Onomichi.
00:09Yes, Onomichi.
00:10This time, we have a boss of a popular furniture manufacturer
00:13that converts its own company and industry from Hiroshima to the world.
00:18It's been more than 100 years,
00:21but it's a boss who changes the industry in his own strategy.
00:25Wow, I see.
00:28Fashionable and functional,
00:30and affordable price.
00:32The boss's company has a wide line-up that makes it fun to choose furniture.
00:37Let's ask the boss of a mail-order furniture manufacturer
00:39who is rapidly increasing sales
00:41about his recommended furniture information for the new life in spring.
00:46Oh!
00:47Oh!
00:49That's it.
00:50It's not that far, is it?
00:53Oh, I'm sorry.
00:55Nice to meet you.
00:56Nice to meet you.
00:57Nice to meet you.
01:00There are a lot of young people.
01:01Yes.
01:02That's right.
01:04So, boss, are you a boss?
01:06I'm a boss.
01:07I'm a boss who revived the furniture manufacturer
01:09that has been in business for 107 years.
01:12Oh!
01:14Sashiro's Dear Boss!
01:19This time, it's a boss who transformed a new furniture manufacturer.
01:23There is an order furniture that can be changed in size at the same time.
01:27It's a service that doesn't exist in the world yet.
01:30Wow, this is really good.
01:33This year's puzzle furniture is also expected to be bold.
01:37I think Kamihanki will sell well in 2025.
01:44Na, na, na, na, na, na.
01:53This time, the boss is Tomohiko Sato,
01:54who is the head of Fourfull Corporation.
01:59The name of the company that made Last Year 50 years also changed.
02:03It's a boss who keeps challenging new things without staying in the past.
02:08Let's take a look at the exhibition room, which has been renovated in the main building.
02:14What catches the eye is the display, which is cut out like a box.
02:18Wow, there's a lot of fancy furniture.
02:22It's a display that allows you to set up a drama with just a box.
02:27So it's a situation drama?
02:29Yes, it's a situation drama.
02:31It's easy to understand.
02:33It's easy to imagine.
02:35That's right.
02:36It's a form of life that you can imagine.
02:40By the way, what is this place?
02:42This is a white room where you can enjoy your stay in style.
02:51The family structure is...
02:53Is it that much?
02:54Yes, it is.
02:56It's detailed.
02:58A 25-year-old woman lives alone in Akabane, Kitaku, Tokyo.
03:02Do you have to go to Akabane?
03:04Yes, I do.
03:05The value is self-image.
03:08For example, e-mails.
03:10As for my career, I moved to Tokyo because of my new school.
03:14Oh, I see.
03:16And I experienced a short-term homestay in Australia.
03:20It's called a persona setting, which is to create an image of the customer by making such detailed settings.
03:30It is said that the image of the customer will help you develop your product.
03:38Then, what kind of person do you imagine this room to be?
03:44Yes, yes, yes.
03:45Nice to meet you.
03:47There is a concept called a brand room for independent nobles who focus on hospitality.
03:52Independent nobles.
03:53There is a suit, so it's a man.
03:55There is a hint hidden here.
03:57Yes.
03:58Hobbies.
04:00Isn't it a game?
04:02There is a PS4.
04:03There is a lot of wine, so wine.
04:06Hobbies are wine.
04:08And music.
04:10There is also a headphone.
04:12What do you think?
04:13It's great.
04:15Reading, watching movies.
04:16Reading?
04:17Yes.
04:18It's a sommelier's hobby.
04:19Oh, it's a sommelier's hobby.
04:20Yes.
04:21It's difficult.
04:22It's a sommelier's hobby.
04:23My hobby is watching movies.
04:25I can't get tired even if I sit on the sofa for a long time.
04:29I focus on the comfort of sitting.
04:31It's a TV stand that can be placed in the show space.
04:36I was conscious of living a minimal life in the show space.
04:46I see.
04:47And?
04:48Then, worries.
04:50Worries.
04:53I want to buy a shared apartment.
04:56You want to buy a shared apartment?
04:57Yes.
04:58How do you know that?
04:59Do you know that?
05:01Moving is a worry.
05:04Our furniture is a stretch rack even if the room changes.
05:09The size of the rack can be changed according to the size of the room.
05:14We focus on furniture that can be used even if you move to another room.
05:21I see.
05:22Does it make sense to make such a detailed setting?
05:27Of course.
05:29We make single items one by one.
05:32If you don't know the structure of the room, it's hard to make a product.
05:37It's easy to imagine when you suggest a room to the customers.
05:44Then, the customers will have an image of the room and buy it.
05:51And the satisfaction will increase.
05:54The boss always cares about the user's point of view.
05:58He wants furniture that fits the empty space.
06:01The order furniture service can be ordered in 1cm units.
06:06The concept is to find the furniture that fits you.
06:11It's an online order furniture service.
06:15I see.
06:17Is this the website?
06:20Yes.
06:21You can choose the size and color as you like.
06:27Then, let's make it.
06:31We're going to make a desk that is easy to use.
06:37This is the basic size.
06:40You can change the size as much as you want.
06:44It depends on the size of the room.
06:47If it's too big, the room will be small.
06:49If it's too small, it will be difficult to use.
06:52Then, I'll make it white.
06:57White?
06:58Yes.
07:00The width of the room is 160cm.
07:03What should I do?
07:04Let's go with 160cm.
07:05Let's make it the maximum size.
07:07Let's make it the maximum size.
07:08The maximum size.
07:09The maximum size.
07:11The height of the desk...
07:14The height of the desk will be too high.
07:16That's right.
07:17What about the highest one?
07:20I'll make it 80cm deep.
07:2280cm deep?
07:24It's too high.
07:26Wow.
07:28The good thing about this is that the size changes when you change the size.
07:34If you order this, it will be delivered to your home.
07:39That's great.
07:40It's a revolutionary service.
07:43This size is about 70cm.
07:4670cm?
07:4871cm?
07:5074cm?
07:51It's amazing that you can do this.
07:55You can store a lot of things.
07:57That's great.
08:00If you order this, it will be delivered to your home in about two and a half months.
08:05The price changes depending on the size.
08:07The size that Mr. Komiya ordered is 27,740 yen.
08:12It's an order furniture, but you can buy it reasonably.
08:16How much does it cost?
08:19This?
08:20Order furniture is a job for a carpenter.
08:23I think the price of one item will increase a lot.
08:30If you use our system, you can make an order at a distributional price.
08:38I think it's a very revolutionary service.
08:41It's a service that doesn't exist in the world yet.
08:45It's a little big.
08:49This is really good.
08:52After this, we will shoot the product of the online shop that supports sales.
09:00I don't know how to use it.
09:02Wait a minute.
09:03I don't know how to use it.
09:04Wait a minute.
09:08This time, the boss is Tomohiko Sato, the president of a company that brings new ideas to the furniture industry.
09:1520 years ago, the boss moved to Vietnam, where human resources are cheap, after the company's survival.
09:23Sales are spreading not only in Japan, but also in Taiwan, Korea, and China.
09:29This is the point when selling overseas.
09:33The instructions are made in the language of the country.
09:38This is Chinese.
09:42I think it's easy to assemble just by looking at the picture.
09:46I see.
09:47Is it okay to receive it in each country?
09:51It is often said that it is easy to read and easy to assemble.
09:55The boss's company's features are all assembled furniture.
09:59Products produced in Vietnam are packaged compactly.
10:04By stacking it in a container without a gap, it can reduce the cost of transportation.
10:09It leads to a cheap product price.
10:13For example, this room is an image of a single man I saw earlier.
10:18TV stand, storage rack, cabinet, sofa.
10:22All of them cost less than 100,000 yen.
10:25The room where you can enjoy the view is about 60,000 yen.
10:29This is also reasonable.
10:32In addition, by selling in a net shop without having a store,
10:37rent, personnel fee, heating fee, etc. are reduced.
10:45I need an image to sell, so I would like you to see the shooting scene.
10:52Let's go.
10:55To shoot products for the net shop,
10:58there is a large shooting studio behind the exhibition space.
11:03This is a shooting studio where you can shoot the scene of the room.
11:13It's a shooting studio.
11:15The boss's net shop, SESAME.
11:19All the furniture on the website is shot in this studio.
11:25The main target audience is women in their 20s to 30s who live alone.
11:32Do you have a lot of ingenuity in how to shoot?
11:35I think it's important to imagine the customer and challenge shooting.
11:44I see.
11:46I would like you to shoot this product.
11:52I see.
11:54I think it will be a big hit.
11:57I think so, too.
12:00What kind of image will they shoot in a studio with a lot of small tools?
12:07First is Mr. Aida's challenge.
12:12I want a smart one.
12:17I see.
12:20It may be difficult.
12:22It takes 3 minutes.
12:28There are a lot of things.
12:31It's fashionable.
12:33What?
12:35He said it was fashionable, so he is a leader.
12:3830 seconds left.
12:40It's until I take a picture, right?
12:42Until you take a picture?
12:43Yes.
12:44Wait a minute.
12:45It's time to take a picture.
12:46I don't know how to use it.
12:48I don't know how to use it.
12:49All right.
12:50Wait a minute.
12:51All right.
12:52Who is it?
12:53There is no one.
12:55I don't know how to use a photo.
12:5915 seconds left.
13:0015 seconds.
13:01I took several pictures.
13:035 seconds.
13:044
13:053
13:062
13:071
13:08Finished.
13:10Please put it down.
13:12You took a good picture.
13:15Next is Komiya's challenge.
13:17Cute stuffed animal.
13:19It's a rabbit.
13:20It's difficult.
13:22It's difficult.
13:23Fashionable soccer ball.
13:26It's good so far.
13:29Land cell?
13:31A single woman is the target.
13:34Is it okay?
13:38Let's take a look at Aida's picture.
13:41I thought it was good.
13:43What is the concept of this picture?
13:45The concept is the morning of the announcement of the graduation policy of the fourth-year students of Tama Art University.
13:57So, there are various design books.
14:02There are various books.
14:05I have to pay attention to the appearance.
14:07There is a vegan roller.
14:09What do you think as a professional?
14:13I can't see the sofa.
14:17It's a waste.
14:19I see.
14:21That's right.
14:25I'm 29 years old.
14:27I'm in the middle of marriage.
14:29I don't have a partner yet.
14:31I want a daughter.
14:33I'm scared.
14:35I bought a land cell.
14:38I want to go on a date with her in this clothes.
14:40I'm scared.
14:42She is my future wife.
14:44If I say that, she is coming closer.
14:47She is on the far right.
14:49What?
14:50I'm scared.
14:52She is my future wife.
14:55I'm scared of the shadow.
14:57I'm more scared of the pink color of the land cell.
15:01It's difficult.
15:03By the way, is there anything that a professional does?
15:07This is what a professional does.
15:13I see.
15:14I try not to show the shadow as much as possible.
15:18The light of the product is soft.
15:23I try to express the soft feeling of a woman.
15:31I see.
15:33After this, we will make a bold prediction of the puzzle furniture this year.
15:38In 2025, KAMIHANKI will be popular.
15:45I think it will be popular because it incorporates curves into the design and motif.
15:52Fourfull Co., Ltd. specializes in online shops and sells more than 13,000 pieces of furniture a month.
16:02Next, we will approach the heart of running the online shop.
16:10I will ask the team to investigate the market.
16:16Right now, we are investigating the size and color of the furniture.
16:21Rakuten and Amazon are selling hundreds of pieces.
16:26You are investigating.
16:29Is there a trend this year?
16:33In 2025, KAMIHANKI will be popular.
16:37I think it will be popular because it incorporates curves into the design and motif.
16:46Is there a basis for that?
16:48I am investigating the number of hundreds of pieces.
16:54I saw it at an exhibition in Shanghai.
16:57This is a curve. That is a curve.
17:01The curve looks soft.
17:03It looks good.
17:05I am confident that I can sell it.
17:07Be more confident.
17:09It will be popular.
17:12Next, I will ask the person in charge of product design.
17:17What are you doing now?
17:19I am developing a product.
17:25Are you storing the kitchen?
17:27Yes.
17:28It is called kitchen storage.
17:31It is a small cabinet that can be stored in a small space on the counter of the kitchen.
17:37I see.
17:38Do you get a hint when you develop a product?
17:42Yes.
17:43I refer to the voice of customers who buy strong products.
17:49I see.
17:51It's realistic.
17:52I bought a cup that can't fit in a cabinet to store it.
17:55It's realistic.
17:58I am developing a product by looking at both self-made products and strong products.
18:03I see.
18:05Is there a design that has failed so far?
18:12This is a product called a bed that can be chosen.
18:16I can choose all sizes and colors.
18:20That's right.
18:21I can also choose all combinations of storage parts.
18:26It looks good.
18:27I can choose 2520 storage parts in total.
18:31That's good.
18:32It's hard to choose too many.
18:34Why?
18:35Isn't it better to have as many as possible?
18:37I couldn't sell out the stock.
18:40I see.
18:42But it's a great idea.
18:46This is a product I designed a long time ago.
18:49Did you design it?
18:51Did you design it?
18:53I made a big mistake.
18:57What did you think when you came up with this idea?
18:59This can change the world.
19:03That's true.
19:04I think so, too.
19:05I have to try it.
19:09The boss's company was founded in 1918.
19:13At that time, the name of the company was Sato Industry.
19:16It mainly manufactured and sold color boxes.
19:20The boss will be the fifth president.
19:23After graduating from high school, I moved to Tokyo at the age of 18.
19:27I graduated from a vocational school and started a new business.
19:33When I was 25, I was asked to come back to my parents' house.
19:39So I came back to my parents' house.
19:43The boss returned to his parents' house in 2000.
19:46At that time, the domestic furniture industry was already in a downturn.
19:52So we started importing furniture from overseas.
19:57At that time, there was a big difference between the price we sold and the price our customers paid.
20:05So we couldn't sell it anymore.
20:08I see.
20:10So you had to do something.
20:12That's right.
20:13I had a machine and a few staff.
20:16I took them to Vietnam to see if they could manufacture furniture in Vietnam.
20:21It was 20 years ago that I moved to Vietnam.
20:26After moving to Vietnam, the number of factory workers increased.
20:30The factory was fully operational for 24 hours.
20:33The overseas transfer was successful, but there were many failures.
20:39In Vietnam, there is a law that employers give lunch boxes to employees.
20:47It's a lunch box made by a factory worker.
20:50At first, we thought it was a delicious lunch box.
20:55But gradually, we started to lose our hands.
20:58What?
20:59At the end of the lunch box, the lunch box was scraped and turned into a bone.
21:03Was it a bone?
21:04We couldn't work anymore.
21:06That's when the strike happened.
21:09What happened after the strike?
21:12We decided to open a restaurant.
21:14We hired people to make the restaurant.
21:17Now, the lunch box is a very delicious company.
21:21There are more and more people who come to eat the lunch box.
21:26The factory in Vietnam has been completely shut down due to local interference.
21:31The number of factories has increased, and it is now sold in six countries.
21:35The challenge of the boss who rebuilt the company continues.
21:39In Japan, there are still many things that can't be done.
21:43In fact, there are many things that can be done compared to overseas.
21:46But there are some things that have not been developed as a market.
21:49We decided to develop such a place.
21:53That's why we're doing it in another business.
21:58The new website that will be launched soon is a new website for people who are not confident in choosing furniture.
22:05When you buy an apartment, you can see the situation at home.
22:09The registered interior coordinator will give you furniture advice.
22:16I really want to do this.
22:19First of all, I have to buy a house.
22:27I'm going to buy a house.
22:29I'm going to buy a house.
22:31I'm going to buy a house.
22:35A bold decision to recover the company's financial situation.
22:40What is the motivation of the boss who proposes services for choosing the ideal furniture one after another?
22:48The new thing is that if you challenge it, you will fail.
22:52But I think it's still meaningful to do it.
22:56What motivates me the most is to see everyone change.
23:01For example, the staff, the customers, and the people involved.
23:06I'm very happy that those things are changing.
23:11That's my motivation.
23:14I got it.
23:15HOFUL is the best.
23:18Thank you very much.
23:19Thank you very much.
23:22We've moved to the direction of ending the program.
23:25This is the end of the program.