Comelec eyes to regulate participation, role of social media influencers in political ad campaigns

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Transcript

00:00Ads in print, radio, and television are counted as expenditures in a candidate's campaign

00:05for elective office as per poll body rules.

00:08As such, social media influencers with their accounts online and even podcasts should also

00:12count as an expense should a wannabe elective official use their services or talents on

00:18the stump.

00:19Our Luisa Erispe dwells more on this issue the poll body sees as relevant in this report.

00:27With more than two weeks before the campaign period starts for the national positions and

00:31party list organizations, the Commission on Elections is now looking into regulating the

00:36use of social media influencers for campaign purposes.

00:40According to COMELEC Chairman George Erwin Garcia, in case a candidate taps an influencer

00:46as an endorser, they may attempt to ask for a contract as this should be included on the

00:52statement of contributions and expenditures of a candidate.

00:56To what extent do they talk about whether they have a contract?

00:59Is that a contract that should be included in the statement?

01:01Because the contract in radio and television stations, even in the newsroom, is included

01:07in the COMELEC for purposes of comparison with the reports of the candidates or political

01:13parties.

01:14The COMELEC also explained this is not about targeting social media influencers but for

01:20proper regulation, observance, and compliance.

01:23If television, radio, and newspaper ads are included in SOSE, even paid artists, influencers

01:30should also be included.

01:32The COMELEC also said it is ensuring each candidate will not spend more than the spending

01:37limit, which is P3 per registered voter, for a national candidate with a party, P5 for

01:44those independent and party list organizations.

01:47In line with this intent, the COMELEC also signed an agreement with TikTok for help in

02:06regulating political content in social media.

02:09This pertains to fake news and monetization of content connected with politics.

02:14Meanwhile, aside from influencers, COMELEC also eyes to regulate surveys commissioned

02:20by candidates.

02:21We can make stricter guidelines regarding the handling of surveys.

02:28Again, we are not against the surveys, this is constitutional according to the Supreme

02:32Court.

02:33But let's see how this will abuse and influence the voting and thinking of our countrymen.

02:41Luisa Erispe from the National TV.

02:44For a new and better Philippines.

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