新プロジェクトＸ 2025年1月25日 挑戦者たち～ 旧作アンコール 革命トイレ 市場を制す[解][字]
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TVTranscript
00:00This is a tourist attraction.
00:01It looks like an athletic playground in the forest,
00:06but it's actually a toilet.
00:09It's so clean!
00:13The tour includes a tour of Shibuya's public toilets.
00:21There are also foreign tourists who come to see the toilets.
00:27But compared to public toilets anywhere else in the world,
00:30it's probably the cleanest.
00:32I happened to be in a hotel that had a toilet,
00:37and it was a little surprising, you know?
00:40We had to custom order and get a new toilet installed in our house.
00:45You have going into the toilet,
00:47and you walk away feeling, I think, happier from being in that.
00:53I'm very happy to hear that.
00:56Thank you!
00:58Japan's public toilets are attracting the world's attention.
01:01But in the past, the image of a public toilet was a bit bleak.
01:04Today, we will tell you the story of people who revolutionized public toilets.
01:14There is a big enemy of office work that salarymen and many office workers worry about.
01:23It's a disease that blinds people.
01:28It's a terrible pain every time you take a step.
01:34It is said that 30% of Japanese people suffer from it,
01:38and everyone endures the pain.
01:44The most painful thing is the toilet.
01:47The most painful thing is the toilet.
01:52In the past, people poured hot water into the toilet and ran into it.
01:58It was a place where they would cool down in the dark.
02:0622 years ago, young people challenged the toilet revolution.
02:17The hot water toilet.
02:22A high-tech toilet that washes your butt in hot water and dries it in warm air.
02:28It was developed to seek cleanliness and kindness to people.
02:35However, the hot water burned his butt.
02:40Ouch!
02:46And a mysterious defect was found.
02:51The company's corridor was filled with junk.
02:56Toilets were banned.
02:59Advertising was also banned.
03:03At that time, a genius copywriter appeared.
03:09The men went out to play a big game.
03:16This is a drama of laughter and tears,
03:20which the geese challenged the toilet revolution, which became a world product.
03:32Project X
04:03Pegasus in the meadow
04:08Venus in the corner of the city
04:13Where did everyone go?
04:17Without being watched
04:22No one remembers the stars on the ground
04:27People are just looking at the sky
04:32Wake up from the red sky
04:37Tell me the stars on the ground
04:42Wings, the stars on the ground
04:47Where are they now?
04:54We are in the showroom of the latest toilet.
04:57We can't use the toilet in class A.
05:02We want to make the toilet more comfortable and convenient.
05:09We are developing new products.
05:13This is a toilet that opens automatically.
05:18It is clean and does not touch the ground.
05:22This is a toilet for meeting.
05:24It is very convenient for the elderly.
05:28You can sit like this without burdening your feet.
05:36You can check your health when you go to the toilet.
05:41Urine is applied like this.
05:44This machine checks the sugar content in the urine.
05:49This is 150 degrees.
05:52It is a little high.
05:55This data is accumulated.
05:58It is useful for health management.
06:02The origin of this high-tech toilet is the hot water toilet.
06:08Today, I will tell you the story of tears.
06:13Showa 45
06:16In Showa 45, Japan was in the midst of rapid growth.
06:24There was a sudden housing construction crash in search of a home.
06:35The company that was on the wave was in Kitakyushu.
06:41Toyo Toki
06:46It was the top manufacturer of water-based products.
06:58The main product was a toilet.
07:03This is a unit system that integrates the toilet with the bath.
07:13New products are announced one after another.
07:20There was a man who was in the lead of the development.
07:25He was 36 years old at the time.
07:33He was called the demon of the toilet.
07:38Toilets are very deep.
07:43It's very interesting.
07:49Motomura majored in water mechanics at the University of Tokyo.
07:55He chose this company because he could design a line around the water.
08:05However, he was assigned to design the metal fittings of the water-based toilet.
08:14He thought it was just a toilet.
08:19He drew a blueprint with confidence.
08:25The factory manager saw it and threw it away.
08:31Don't underestimate it.
08:35Shuichi Sugihara
08:39He was a man who made his name known to the world.
08:45Mitsubishi
08:48Mitsubishi sent gasoline to the engine of a fighter jet.
08:54Mitsubishi developed a special fuel sprayer for the first time in the world.
09:00Mitsubishi closed its doors to this company after the war.
09:08Sugihara said,
09:10Toilets are precious things that support people's lives.
09:16Take pride in them.
09:22Motomura woke up.
09:26Sugihara made me realize that when designing a product,
09:33you put your soul into it.
09:38Motomura held a seminar on water-based toilets with his colleagues.
09:46He was involved in the development of metal fittings for water-based toilets.
09:56Spring 1945
10:01Advertisements were made to improve the company's image.
10:07The latest toilets were designed.
10:12The designer, Mori Iwatsuka,
10:17asked the magazine to publish it.
10:23A terrible answer came back.
10:29The toilet was designed to look like a dirty shit.
10:33The magazine's reputation was ruined.
10:38A major newspaper said,
10:41Toilets are dirty shit.
10:44It was banned from publication.
10:48We were denied the work we did every day.
10:55Motomura was frustrated.
10:59His design was not shameful.
11:06A crisis struck the company.
11:14The number of residents was reduced due to the oil shock.
11:20Water-based products were no longer sold.
11:25One day, Motomura was called to a meeting.
11:31Develop this to save the company.
11:37Motomura's face was drawn.
11:42It was a major problem 14 years ago.
11:47A defective product made in the United States.
11:51It was a toilet for medical use.
11:59The temperature and direction of the hot water were unstable.
12:06It was written by Endo Shusaku.
12:11Very hot water.
12:15I only use it once.
12:22Motomura went back to work.
12:26He consulted with his four subordinates.
12:31Shigematsu Toshifumi, a young man, said.
12:35Let's do it.
12:39My father is suffering.
12:44His father Akihisa brought hot water to the toilet every morning.
12:5230% of Japanese people are suffering.
12:57It was a big enemy of businessmen and O.L.
13:05Motomura thought.
13:09If this product is made, it can change the image of the toilet.
13:15It can make young people proud of their work.
13:21Let's do it.
13:25The project began in 1953.
13:33Motomura took a drastic action.
13:37He went around the company and lowered his head.
13:42Take off your pants and cooperate with the experiment.
13:47The temperature of the hot water.
13:51How many degrees do you feel comfortable?
13:55Where should I hit?
14:00300 men and 300 women needed data.
14:07The male employee said.
14:11Give me a break.
14:15The female employee did not say anything.
14:20We have no choice but to take the data.
14:25Takao Ikenaga, a young engineer, raised his hand.
14:30I'll do it.
14:33He made an experiment room similar to the toilet.
14:39Ikenaga took off his pants and bathed in hot water.
14:44He raised the temperature by 0.1 degrees.
14:52At that time.
14:57I feel like I'm going to jump.
15:02It was a shipwreck.
15:05It was a shipwreck.
15:14In the 1940s.
15:17Toilet ads were banned from magazines and newspapers.
15:22Toilets were hated.
15:27This is a picture of a river in the Edo period.
15:32It smells bad outside.
15:37Toilets have been called differently.
15:44For example, it is called a long-distance toilet because it should be far away.
15:49It is called a handstand because it is undulating.
15:53It's called a handstand because it covers a person's eyes.
15:56So we wanted to change the image of the toilet by putting it on the toilet seat.
16:09The men's toilet experiment continued.
16:18They took off their pants and bathed in hot water for 16 hours a day.
16:26Takao Ikenaga
16:30My hips were shaking.
16:33It wasn't a dramatic physical attack, but I had that kind of feeling.
16:40We also needed data on women.
16:44Ikenaga brought his prototype home and bowed his head to his wife.
16:50I'm betting on this product. Use it.
16:55His wife, Hiroko, was overwhelmed.
17:00I was dragged along.
17:03If my husband is working so hard, I have to do my best, too.
17:10The employees saw the members struggling with the company's fortune.
17:18One by one, they asked for cooperation in the experiment.
17:25120 female employees participated.
17:33Four months later, the data was collected.
17:38300 men and women.
17:42The ideal temperature was 38 degrees.
17:46It was as warm as a human skin.
17:49It was as warm as a human skin.
17:54They squeezed in the buttocks, too.
17:58The data was collected.
18:02Development began.
18:04The goal was a high-tech toilet that had never been seen before.
18:10Motomura went all out.
18:14We changed the image of the toilet.
18:20Masami Iida was in charge of the radiation.
18:25He kept thinking about how to get the right temperature.
18:37One day,
18:40he saw the radio antenna stretching straight from a car parked on a roadside.
18:49This is it.
18:52He designed a nozzle that extends in a straight line from the toilet seat.
18:57He attached a spray gun to the tip.
19:03It got closer to the target and became easier to hit.
19:10He repeated the experiment of the angle of the hot water.
19:1560 degrees.
19:1850 degrees.
19:21And when it tilted to 43 degrees,
19:25he was able to hit it with any of his buttocks.
19:31I was often told that I could hit it.
19:36I was very happy about that.
19:39It was time to challenge the biggest obstacle.
19:45The development of a temperature control system that maintains the temperature of hot water at 38 degrees.
19:55Bimetal was once used as a defective product.
20:01When the temperature of hot water rises, the metal bends,
20:05and the switch of the heater is turned off.
20:12However, the temperature did not remain constant.
20:16Both water and boiling water came out.
20:20Shigematsu, a young man, said,
20:24Let's use IC.
20:27Concentration circuit IC
20:31Concentration circuit IC
20:36At that time, the electronic brain of the semiconductor was installed in the computer.
20:43It was not possible to install precision parts in the toilet.
20:52Motomura contacted a home appliance manufacturer.
20:56The person in charge was Hiyayaka.
21:01IC is impossible for products that use water directly.
21:06It will be a big deal if it breaks and runs out of power.
21:11Something as sensitive as IC
21:16If you use it in a bad environment such as a toilet, it will break.
21:23Shigematsu said,
21:26I will make a safe circuit.
21:31When he brought the IC, he rushed to make a circuit.
21:40At one point, his elbow touched the IC.
21:48There was a power outage.
21:51A 100V current ran through Shigematsu's body.
21:56I felt like I was going to die.
22:04The brain is an electromagnetic body containing salt.
22:08If it runs out of power, the human body will be in danger.
22:11The project was over.
22:18A week had passed.
22:21The rainy season continued.
22:26Shigematsu was walking on his way to work.
22:35It was time to wait at the intersection.
22:39His eyes stopped at the blue traffic light.
22:45He was surprised.
22:48The traffic light was an electric product exposed to the wind.
22:52However, the traffic light was blinking accurately.
22:59A signal machine manufacturer in Yokohama, Koito Industry.
23:06It has the technology to coat the IC with a special resin.
23:14The name of the technology is high voltage.
23:19The name is Hybrid IC.
23:27The person in charge said.
23:30If our technology spreads, we will cooperate.
23:37Shigematsu brought Hybrid IC and attached it to the circuit.
23:42He covered it with a plastic reinforcement cover.
23:47It was a defense system.
23:52He soaked it in water containing salt.
24:01He overcame his fear of high voltage.
24:05He overcame his fear of high voltage.
24:11June, 1955.
24:15Finally, the hot water toilet was completed.
24:20It was named Washlet.
24:24It started to sell all over the country.
24:29Three months had passed.
24:35Motomura was called by a salesperson.
24:39Come quickly.
24:43Motomura rushed to him.
24:46He raised his voice.
24:48What should I do?
24:50A pile of Washlet was made in the corridor.
24:57Shigematsu's temperature control system broke down.
25:02Suddenly, the hot water turned into cold water.
25:08The project team stood in front of the pile of Washlet.
25:18We have Mr. Toshifumi Shigematsu and Mr. Morio Iwatsuka in the studio.
25:33Nice to meet you.
25:39Mr. Shigematsu, you said it was an extreme human experiment.
25:46The temperature was 40 degrees, 48 degrees, and 55 degrees.
25:53Hands are exposed to the outside air.
25:57There is a wide range of allowances.
26:00In the case of the buttocks, there is no contact with the outside air.
26:04So it's very sensitive.
26:07When the temperature reaches 48 degrees, no one is sitting in the toilet.
26:13No one is sitting in the toilet.
26:1648 degrees is really hot.
26:19It's the limit of patience.
26:23Mr. Shigematsu, did your father tell you about the research?
26:29He said it might be useful, but I don't know.
26:36Mr. Iwatsuka, the image of the toilet is rejected by magazines and newspapers.
26:46Newspapers represent the common sense of the people.
26:53The fact that the image of the toilet is rejected by newspapers is the most painful and frustrating for us.
27:04I felt that we had to destroy this image.
27:11What was the cause of the malfunction?
27:15We were using a heat exchanger in a different section of the company.
27:21We found that there was a little cream in the toilet.
27:25So we continued to work overnight.
27:29Before the project to find out the cause of the malfunction, an unexpected person appears.
27:36In the late 1950s, the number of recycled mountains continued to increase.
27:46Motomura, the leader, was discharged from his post.
27:51But he went to Shigematsu.
27:56This is a revolutionary product.
27:59Do your best again.
28:02Shigematsu
28:05We found out the cause of the malfunction.
28:11The electric wires of the heater were cut in half.
28:17In order to maintain the temperature of 38 degrees Celsius,
28:211,500 on-off signals are transmitted from the IC to the heater every day.
28:27At that time, the electric wires were stretched repeatedly,
28:32and the wires were cut off due to metal wear.
28:38It was a problem due to the high-tech product.
28:46I felt a great responsibility as a developer
28:50because we couldn't make a perfect product.
28:53In order to repair the problem, the team went around the country.
29:00It's a fly-in machine.
29:03He changed the electric wires while taking a bath in the toilet.
29:12I'm sorry for my colleagues.
29:15Shigematsu is a new type of heater.
29:18He changed the aluminum foil electric wires to stainless steel
29:22and made them thicker in order to prevent short-circuit.
29:28Then he continued to heat the water at 38 degrees Celsius for 3,000 hours in a row.
29:37He was a genius.
29:40He was a genius.
29:43He was a genius.
29:45He continued to heat the water.
29:50The product was completed.
29:57The product was rejected once.
30:01He asked me to advertise it.
30:04Morio Iwatsuka was the one who applied.
30:07Morio Iwatsuka was the one who applied.
30:11Ten years ago, he was rejected by a magazine and a newspaper
30:16because his butt was taboo.
30:23Then he applied for a TV commercial.
30:27There was a man who wanted to entrust his fortune.
30:32Takashi Nakahata, 34 years old.
30:38He was a genius copywriter.
30:41He was a genius copywriter.
30:44He was a genius copywriter.
30:49December 1956.
30:54Iwatsuka visited the members and Nakahata.
30:58Iwatsuka visited the members and Nakahata.
31:03However, Nakahata twisted his neck.
31:09The value of the product did not come to him.
31:15At that time, Ikenaga, a member, stood up.
31:21Ikenaga continued to experiment in the bathroom for the longest time.
31:26Ikenaga.
31:30He told Nakahata to apply the blue paint on his hand.
31:39He told Nakahata to apply the blue paint on his hand.
31:45Nakahata did it, but the paint did not come off.
31:51Ikenaga said,
31:53The butt is the same.
31:56If you wash it with water, it will be clean.
31:59It's a battle against common sense.
32:04He was in love with the product.
32:07He must have tried his best to appeal.
32:11Nakahata glanced at his dirty hands.
32:14He glanced at his dirty hands.
32:18He used to be an industrial high school student.
32:22He used to be an industrial high school student.
32:26New products have the power to excite the world.
32:32If I can be an advertiser, I will be very happy.
32:38Nakahata said,
32:41This is a product made with the technology of the land.
32:45Let me take care of it.
32:53Four months later.
32:57The head office gathered the staff and the members.
33:04It was the day when Nakahata announced the catch copy of the commercial.
33:10It was the day when Nakahata announced the catch copy of the commercial.
33:13Nakahata quietly ran a red pen.
33:21He proudly raised the copy.
33:27Everyone took a breath.
33:33I want you to wash my butt.
33:37The three letters of the butt, which were supposed to be taboo, were written.
33:46Nakahata talked.
33:51This is a technology that is no less than Sony Walkman and Nikon cameras.
34:00Let's have a fair fight.
34:03Let's have a fair fight.
34:06I don't look back at the toilet.
34:11I'm going to put my heart into it and make a proposal.
34:15Iwatsuka, who is in charge of advertising, had a heart-warming thought.
34:21I was able to say what everyone wanted to express.
34:28I was moved by the words.
34:34Motomura, the leader, was numb.
34:40I was very happy to be evaluated so much.
34:50The day of the commercial was coming.
34:58Iwatsuka narrowed the broadcast time to seven o'clock at night.
35:06It was time for a family meal.
35:12Iwatsuka.
35:15Motomura.
35:17I kept watching TV.
35:207 o'clock 10 minutes.
35:23The commercial started.
35:26There are no people who wipe with paper like this.
35:31You can't take it off with paper.
35:34The same goes for the butt.
35:38I want you to wash my butt.
35:42At that time.
35:44At that time.
35:48The phone of the advertiser began to ring at once.
35:53What is the toilet advertising while eating?
35:57It was a phone call of intense protest.
36:03Iwatsuka told his subordinates.
36:06I will change.
36:09When I picked up the phone, I started talking.
36:13Everyone is eating now.
36:17The same is true for the commentary.
36:24It is a product that makes life comfortable.
36:28I make it with confidence and pride.
36:31Everyone is eating.
36:37It was a long phone call.
36:40Everyone learned from Iwatsuka and continued to explain hard.
36:51After a month.
36:54The phone call became zero.
36:58With the copy of Nakaata.
37:01The name of the new toilet spread all over Japan.
37:05Orders from all over the country were overwhelming.
37:09It became a big hit product that exceeded 100,000 units.
37:18It was a product of the shade.
37:21Toilet.
37:23Young people.
37:25Toilet revolution.
37:27Achieved.
37:40Mr. Iwatsuka.
37:41I felt that the users wanted this product more than the sender.
37:55How about you, Mr. Shingemasu?
37:58It is a good product for pregnant women and people with stomachache.
38:08We made it.
38:11There was a lot of frustration.
38:17I'm really happy.
38:20Mr. Iwatsuka.
38:22The copy of Nakaata was announced.
38:26No one spoke.
38:29It was like the air had stopped for a moment.
38:33I was encouraged to say that it was a story.
38:37I talk a lot in my company.
38:41It is a word that is not used on TV.
38:45I was shocked.
38:49I thought that the image of the toilet would change so much.
38:54At that time, it was 100,000 units.
38:58Mr. Nakaata said that it was no longer a rival manufacturer.
39:02I was advised to fight against Walkman, Onkyo, and camera.
39:09I was advised to fight against the four companies of the same company.
39:21Before I go to work in the morning, I read the newspaper in the toilet.
39:27I drink tea in the toilet.
39:29Then I go to work.
39:32I want to make the toilet a comfortable living space.
39:42My colleagues are making good things.
39:49Mr. Iwatsuka, what do you think?
39:51I was able to get involved in various situations from the time of the toilet to the toilet as an interior.
40:04I was very happy.
40:1322 years have passed since the development of the hot water toilet.
40:18Functions are even more fulfilling.
40:22It has been installed in 50% of Japanese households.
40:30It is now placed on the interior sales floor.
40:37It has been exported to 20 countries around the world.
40:41It has become a world product that Japan is proud of alongside digital camera Walkman.
40:51Mr. Toshifumi Shigematsu, who developed the temperature control system.
41:00It was delivered to his father, Mr. Akihisa, who had been suffering for a long time.
41:10I wanted him to be happy.
41:13He sat in the toilet made by his son and smiled.
41:22You are doing a good job.
41:28I think it's a gift that my father would be most pleased with.
41:33I wonder if I was able to fulfill my parents' wish.
41:38Mr. Hisashi Motomura, the leader.
41:42I reached my retirement age in 2006.
41:48I visited the factory on the last day.
41:55The factory manager told me that the toilet was a precious product 33 years ago.
42:02It was a day when even advertising was refused.
42:20When I looked out of the factory, young technicians were facing the latest toilet.
42:33It's something that other people can't experience.
42:38In a sense, I was very happy.
42:41I have no regrets in my toilet life.
42:46Only those who have continued to work in a team can reach joy.
42:52I was immersed in that feeling.
43:02Mr. Hisashi Motomura, the leader.
43:05I reached my retirement age in 2006.
43:08I visited the factory on the last day.
43:11It's something that other people can't experience.
43:14I have no regrets in my toilet life.
43:17Only those who have continued to work in a team can reach joy.
43:22It's something that other people can't experience.
43:26I have no regrets in my toilet life.
43:28The Toilet of Revolution
43:39The Toilet of Revolution continues to evolve.
43:42One of the unsolved themes is the smell.
43:49Mr. Masahiro Yamamoto has faced this problem for 30 years.
43:55It's very interesting.
43:58I'm more curious about it than I am about the Toilet of Revolution.
44:01He went abroad and analyzed the smell of various places.
44:08His research also contributed to the development of toilets that produce deodorant that suppresses the smell.
44:18However, there is still a long way to go.
44:22The food in each country is different, so the smell is also different.
44:28My dream is to eliminate the smell from the world's toilets.
44:34The Toilet of Revolution
44:42The next episode of Project X is Godzilla-1.
44:47It won the 96th Academy Award for Best Visual Effects.
44:52It is the first Japanese film to be released.
44:59What is the theme of this episode?