उद्यमी अंकित अग्रवाल ने 2017 में प्राइवेट नौकरी छोड़कर अगरबत्ती बनाने की शुरुआत की थी. फ्लेदर उत्पाद ने बदल दिया जीवन.
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00:00We are present in Kanpur, in the industrial zone of this industrial city, where we have with us an industrialist
00:10who had started making incense sticks by collecting the flowers of the temple.
00:15But this one idea of his changed his life in such a way that apart from incense sticks,
00:21now he has come up with many products in the market,
00:24whose demand has gone from the north to the west.
00:28We have with us the industrialist, Ankit Bhakarwal.
00:31He is the founder and director of the company, Phool Phool.
00:34Let's talk to him.
00:35First of all, greetings to you.
00:36Greetings to you too.
00:37First of all, please start with your story of struggle.
00:42How did you come up with this idea?
00:44And how did you start making incense sticks by collecting the flowers of the temple?
00:47So, this is the thing.
00:49Before this, I used to work in Symantec.
00:51I was an automation scientist.
00:53So, I had a friend in the Czech Republic, his name is Jakub.
00:57He had come to India once.
00:59Normally, he used to visit Delhi, Agra and Mumbai.
01:03So, I told him that if you want to see our Indian culture,
01:08then you should go to our villages.
01:10So, in such a conversation, I told him that I live in Kanpur.
01:13He said, I live in Kanpur.
01:14I said, okay.
01:15100 percent.
01:16Now, please.
01:17So, it happened that there are a lot of places in Kanpur that you can visit.
01:21We will take you to the temple.
01:22Then, that day, I took a boat from Ganga to Bihar.
01:25So, we were sitting there.
01:27We sat there for about an hour.
01:29And it started raining.
01:30And about 150 people were raining,
01:32who were taking dhoti in Gangaji.
01:33Children, old people.
01:34They were doing sun namaskar.
01:36They were filling the dhoti.
01:37So, suddenly the conversation started,
01:39that why are these people doing this?
01:40So, I told him that Gangaji is not just a river.
01:43It is our heritage.
01:45We worship it.
01:47So, he asked me,
01:48if it is so revered, then why is it so dirty?
01:50Now, the answer to this was very simple.
01:52Fecal sludge, family's refuse.
01:55Everything was in Gangaji at that time.
01:57And then suddenly the conversation started,
02:00that what is this country doing?
02:01What is your government doing?
02:02What is the common people doing?
02:04And I started telling him that
02:06slowly, slowly, the government's clean Ganga mission started.
02:09All these things.
02:10Then he suddenly said,
02:11why don't you do something?
02:12So, I said,
02:13the bigger your country is,
02:15the bigger my city is.
02:16So, in this way,
02:17you make all the countries of your entire Europe.
02:19My country is bigger than that.
02:21So, it is easy to say,
02:22but it is very difficult to do something.
02:23And this conversation was going on.
02:25Suddenly,
02:26in a temple,
02:27they put flowers in Gangaji's temple.
02:30Then from there,
02:31I felt that my grandfather,
02:32my father,
02:33all people worship Gangaji.
02:35Otherwise, they leave me under the bridge in the temple.
02:40So, why not do something about this?
02:42And then I started doing research from there.
02:44So, first of all,
02:45I did a simple Google search.
02:47And in that,
02:48I saw that
02:49temple waste in India.
02:50So, no data came out.
02:52Then I saw
02:53the number of temples in India.
02:56There was no data on that.
02:57Yes.
02:58Then slowly,
02:59I decided that
03:00I have to leave my job.
03:01First of all,
03:02I started making fertilizer
03:04from the flowers of the temple.
03:05And then I realized
03:06that it was very difficult to sell the fertilizer.
03:08The cost of making fertilizer
03:10was less than
03:11what I wanted to buy from people.
03:13Then slowly,
03:14I came to know
03:15that there were other flowers
03:16and what was the nearest thing.
03:17Then suddenly,
03:18I said,
03:19why don't we make Agarbatti?
03:20Then I started researching
03:21the Agarbatti industry.
03:24Then I realized that
03:26normally,
03:27the Agarbatti
03:28is made from coal.
03:30Then it happened that
03:31the first coal-based Agarbatti
03:33in the world
03:34was made.
03:35In 2017,
03:36there was no other money.
03:38So, I started selling everything online.
03:40It was the first company
03:41with which I started selling Agarbatti online.
03:44Before that,
03:45I had never sold Agarbatti online.
03:46Now, it has become a full company.
03:47Yes,
03:48it has become a full company
03:49from 2017.
03:50Then slowly,
03:51at the end of 2017,
03:52I got an idea
03:53that
03:54what else can be done
03:55with a flower.
03:56I was looking for information
03:57about what else
03:58can be done.
03:59So,
04:00I came to know
04:01that
04:02something can be developed
04:03with the packaging material
04:04of IIT Kharagpur.
04:05So,
04:06I helped IIT Kharagpur for that.
04:07So,
04:08in IIT Kharagpur,
04:09When did you go to IIT Kharagpur?
04:10In 2017.
04:11In 2017,
04:12I met Mr. Nachiket.
04:13Okay.
04:14At that time,
04:15Mr. Nachiket was studying
04:16his M.Tech.
04:17So,
04:18he got B.Tech from IIT Bombay.
04:19So,
04:20he got a very good M.Tech.
04:21Then,
04:22slowly,
04:23we started
04:24making flowers
04:25and bio-material.
04:26We started researching.
04:27Then,
04:28slowly,
04:29we got an idea
04:30to develop leather.
04:31And,
04:32finally,
04:33in 2022,
04:34all our material
04:35got properly prepared.
04:36We named it
04:37Fleza.
04:38We got many
04:39awards for that.
04:40And,
04:41Kanpur,
04:42which makes
04:43leather from animals,
04:44where everything is
04:45polluted,
04:46We are in the same city. We have developed this material from Pradosha only.
04:50And now we are in 6 locations.
04:54We get almost 17 to 18 tons of flowers in a day.
04:58Madrinath, Kedarnath, Banaras, Kanpur, Govia, Ayodhya.
05:01All these places are our units.
05:03Some time back we got to know about it.
05:05Because there were 25 bungalows in the world that were selected.
05:09And your setup was also selected.
05:11You would also get a reward of 1.2 million dollars.
05:15What do you have to say about that?
05:16We got a nomination for the award shot prize.
05:19And that experience was very good.
05:21We got to meet Prince Williams.
05:23And his team also supported us.
05:25That how can we take this innovation globally.
05:28And through his foundation,
05:31He selects such ideas every year.
05:34Which can bring about a change in the world.
05:36These are award shots.
05:37And he is one of the best in the world.
05:41He has the best talent pool of ideas.
05:44Did you go to Prince's house after the flowers?
05:48Yes, I gave him the gift box.
05:50All our customers came here.
05:52Which countries do you go to after the flowers?
05:54We go to USA, Singapore, Germany.
05:57We go to many countries.
05:59And do you take care of your products?
06:03Yes, we do.
06:04We have a brand called EcoSort Certification.
06:08We are Fair4Life Certification.
06:10In Fair4Life,
06:12Everything,
06:15From start to end,
06:17Is the production process eco-friendly or not?
06:19Is it your facility or not?
06:21Are you following all the norms or not?
06:23You are not adding any pollutants to the earth.
06:27You are not doing noise pollution.
06:29Even if there is a storm on your roof,
06:31It will be a negative impact.
06:33If you had built a temple there,
06:35Your product would have been launched there too.
06:37What is happening with that?
06:38There is a very good response.
06:40Our product was nominated by Mr. Yogi.
06:43And there is a very good response.
06:45He has a very good meeting room.
06:47He has a meeting room with 9 temples.
06:49If you go there, you will hear a lot.
06:51One last question.
06:53What is the plan for Ankit Agarwal's future?
06:56Our basic plan is that
06:58We are taking this level globally.
07:00And we are ramping up its production.
07:03We are trying to
07:05Produce this level
07:07From 850 to 1000 sq.m.
07:09We are trying to
07:11Produce this level from 850 to 1000 sq.m.
07:13Ankit, the young entrepreneurs
07:15Who want to come here,
07:17They think that we have come here.
07:19How many hours do you work for them?
07:22I don't know how many hours I work for them.
07:25People who are young,
07:27Who want to do something new,
07:29Don't listen to people.
07:31Try it.
07:32You will get 2000 people who refuse you.
07:34Hold your mind once.
07:36Do it.
07:37Do the experiment.
07:39Whether you are successful in it or not,
07:41You will be successful at some point.
07:44Thank you very much for talking to us.
07:46This was the job of Khanpur.
07:47Ankit Agarwal was telling that
07:49Once Agarbatti was made before flowers,
07:51After Agarbatti,
07:52Continuous productions were made.
07:53Now we have made such a product.
07:55It is called Pleasure.
07:56It is very good for the environment.
07:58It is very good from the perspective of security.
08:00Ankit also said that
08:01The young people,
08:02Who want to come to this area,
08:04They should try.
08:05That is,
08:06With hard work,
08:07Keep your efforts.
08:08You will definitely be successful.
08:10I am Sameer Rishit,
08:11ETV Bharat for Kanpur.