This podcast phenom started creating content with one goal: to make money. Althoff tested countless angles, including life as a nanny and house cleaning videos, before embarking on the style that would ultimately skyrocket her to success: parody videos about being a "bad mom." In 2021 she posted her first viral video on TikTok, where she joked about naming her daughter Richard because she wanted a son. She hit 3 million followers in early 2023 (she now counts 13 million) and that same year launched "The Really Good Podcast," which became known for her deadpan and sarcastic interviews with folks such as Mark Cuban, Shaquille O'Neal and Jason Derulo. In 2024, Althoff signed a year-long deal with Studio71, a Beverly Hills-based content shop that helps digital creators sell ads and otherwise monetize their output. Over the 12 months ending in August 2024, she earned approximately $2.9 million between this deal and brand partnerships. "I don't know how it keeps working for me," she says. "I'm just taking it one interview at a time."
0:00 Intro
0:52 Bobbi’s Podcast Recording Setup
1:38 On Being The Interviewee
3:30 Bobbi’s Interviewing Technique
4:30 On Media Training
5:35 Prepping For An Interview6:53 Bobbi’s Dream Interview
8:10 How Bobbi Became A Creator
12:00 Bobbi’s First Viral TikToks
14:34 The Evolution From TikTok To Podcast
16:18 Bobbi’s First Podcast Idea
20:08 The Drake Interview
22:25 How The Drake Interview Changed Her Business
24:08 Advice You’d Give Your Younger Self
24:28 Future Plans
26:00 Balancing Family & Work
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0:00 Intro
0:52 Bobbi’s Podcast Recording Setup
1:38 On Being The Interviewee
3:30 Bobbi’s Interviewing Technique
4:30 On Media Training
5:35 Prepping For An Interview6:53 Bobbi’s Dream Interview
8:10 How Bobbi Became A Creator
12:00 Bobbi’s First Viral TikToks
14:34 The Evolution From TikTok To Podcast
16:18 Bobbi’s First Podcast Idea
20:08 The Drake Interview
22:25 How The Drake Interview Changed Her Business
24:08 Advice You’d Give Your Younger Self
24:28 Future Plans
26:00 Balancing Family & Work
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Category
🛠️
LifestyleTranscript
00:00It's tiring in the sense that you're constantly having to go viral on your own.
00:05It's just you. It's my ideas in my house. I had to think of ideas all day long.
00:08What could be viral? What's funny? What's going to take off?
00:16Hey, everybody. Welcome to Forbes Top Creators. I'm Steve Bertone.
00:19I'm here with Bobbi Althoff.
00:22Hello.
00:22Thanks for joining us.
00:24If you don't know, Bobbi is a superstar content creator,
00:28famous podcaster, and probably running one of the most watched and engaged
00:33interview shows around.
00:35Bobbi, thanks for joining us.
00:36Thank you. Is this a podcast?
00:38This is an everything cast.
00:40Does it go on audio?
00:42We're working on it.
00:43Oh, okay.
00:43So we're going to do video.
00:45Okay.
00:45And then maybe strip the audio and make it a podcast.
00:48That's what I do. This is much more fancy than what I do, though.
00:52What is your setup like?
00:53Well, we just have little labs and not so many people and not so many rules.
01:02I don't look at them. We don't have any rules. There's no rules here.
01:04I don't look at them here.
01:06Every time I turn around and I see these people behind me, it freaks me out.
01:08It's crazy. I'm at rules.
01:10Like, I know moving mics.
01:14We just kind of do whatever happens.
01:16And if the sound is crappy, it's crappy.
01:18Do you use the little remote?
01:20I have the Hollyland remote labs.
01:24I did, but now I have a professional audio person.
01:28That's true, yes.
01:29So that's a little nicer, I guess.
01:33Do you get interviewed a lot? Is this weird?
01:34Because you're usually the one asking the questions.
01:36Is this weird to be the interviewee?
01:39I've done a few interviews now, but yeah, it's hard to get interviewed.
01:46I get why people don't like being interviewed.
01:48Yeah, I'm usually the question asker.
01:50So when I have to get interviewed, it's tough.
01:54Because then you start judging how you judge other people.
01:57Not judging, but it's like you're putting yourself...
02:01I'm always asking the questions and it's like,
02:02oh, what would I have said if I was asked that question?
02:05And then you get thrown on the spot.
02:06It's true.
02:06That's like, I do a lot of profiles,
02:08but I've never had anyone written right about me, thank goodness.
02:10And I don't know how I would feel about that.
02:13It's weird.
02:14I've done interviews where I've had a meal with the writer
02:20and I didn't realize just how much of it would end up in the interview.
02:25Like what you ate and how you shoot and stuff?
02:27How what I ate, what I ordered.
02:29I did not realize any of that would end up.
02:31I was like, wow.
02:32Would you change your order if you knew that?
02:34Would you try to get something that's like...
02:35I would have maybe not ordered so much.
02:38I feel like I ordered a lot.
02:40And then, I don't know, I was acting like we were at dinner, lunch.
02:44I wouldn't have...
02:45I would have thought more carefully about what I did.
02:48Yeah.
02:48It's also hard to eat and ask questions.
02:49I once had to do a story on a golf course.
02:52I'm a really bad golfer.
02:53And I was interviewing like a billionaire kind of person.
02:55And I was nervous enough.
02:56And then I had to like hit the ball.
02:58It was a lot going on.
02:59That's... I've done that too.
03:01Not a billionaire.
03:02You've done golf?
03:03Golf interview, yeah.
03:04Who'd you interview?
03:05Andrew Santino.
03:07Nice.
03:07Are you a golfer?
03:08No, I'm not an anythinger.
03:11I don't have any talents.
03:13You have talents.
03:13That's going to be clipped and people are going to be like, yeah.
03:16No, you have talents.
03:18You have interview talent.
03:19And you said, what is your...
03:22Do you have any journalistic background?
03:24No, just a community college journalism class.
03:29And what is your interviewing technique?
03:32Just no research, show up, and ask questions.
03:38I'm doing the interview tomorrow.
03:41But live.
03:42And that'll be the first time I've done a live interview.
03:44So I didn't do a tiny bit of research.
03:48But normally you do no prep?
03:51No.
03:51You don't even like Wikipedia the person?
03:53No.
03:54No, I just go in.
03:55And sometimes when I was interviewing Charlie Puth,
03:59I called my sister-in-law because she was a fan of his.
04:01I was like, is there anything you want to know about him?
04:04Do you have like the same questions you ask the same...
04:07Do you ask the same questions to different people?
04:09Or do you ever get stumped?
04:10Like, I don't know what to talk to this person about?
04:14Not really, because it's just a conversation.
04:16It keeps kind of just going.
04:17But I guess there's times where the conversation kind of dies.
04:21But I know that it's going to get better.
04:24So we kind of just have to save it.
04:25But it's pretty easy to think of more stuff to ask.
04:29What do you think is your appeal?
04:31Why do you think you became a thing?
04:36I'm not sure.
04:37I don't know.
04:40Why are you looking at me like that?
04:42Because I'm waiting for the answer.
04:44I gave you my answer.
04:44That's an easy trick.
04:45If you look at someone, they try to fill...
04:47Oh, you're right.
04:48Try to fill the void.
04:48I learned that.
04:49I did media training.
04:50Yeah.
04:50And they taught me that I don't have to fill the void.
04:53What else did they tell you?
04:55They said to use complete sentences.
04:57Okay.
04:58And yeah, so I don't do any of the things I learned.
05:02That was an expensive two hours of my life.
05:06And I did a two-hour media training thing.
05:10Yeah.
05:10People once said, like, I once got media training and say,
05:12you don't say, um, and try to say, er.
05:15I'm like, is er even better than um?
05:17But that was the deal.
05:18I don't think that's better.
05:19I think you should say um.
05:20The biggest piece of media training is you don't have to answer the question that you're asked.
05:24Yeah.
05:25But I don't.
05:26I overshare.
05:27I answer everything I'm asked.
05:28I answer questions I'm not asked, but that people want to know.
05:33And I go into way too much detail.
05:34Did you get nervous before an interview?
05:36No, maybe I should though, because then I would prepare more and then I would not end up.
05:41Well, whatever you do, you have like more than a million subscribers on YouTube
05:45and your stuff goes viral.
05:46So whatever you're doing, don't change it up.
05:48I won't.
05:49I mostly out of, I'm just not, I don't know.
05:54I don't have it in me to do research.
05:55I was always bad at school.
05:57So I feel like that would make this a little bit of homework.
05:59Okay.
06:00And it's just easy and it has worked.
06:02So I just show up and I talk to the people and make new friends.
06:06I know you're young.
06:07Do you know who Larry King is?
06:09Yeah, is he?
06:09He's not alive.
06:10He's not alive, but he was like a famous talk show host.
06:13I remember.
06:13And apparently he never prepped.
06:15He would just go in and just like ask questions.
06:18Maybe he knew a little bit, but he wasn't like doing like a 60 minutes interview.
06:21It was like, he was curious.
06:23You were curious and your readers, your viewers are curious and there you go.
06:26Do you want to know what I thought of when you said him?
06:28What?
06:29Have you seen the Bee movie?
06:31The Bee movie?
06:32Is that the one with Jerry Seinfeld?
06:35I don't think so.
06:35I just know Larry King is in it.
06:37He's like a newsbee.
06:38A newsbee.
06:39I think Jerry Seinfeld is like the Bee movie guy.
06:41Oh, I don't know.
06:42I've seen clips.
06:43I've never, I've seen pieces.
06:44There's a Bee, Larry King.
06:47Do you have glasses on?
06:49Probably.
06:49If Larry King wears glasses, I would imagine he did.
06:52I don't remember.
06:53Is there anyone that you, who's like your dream interview?
06:59I don't know.
07:01Like, I don't know.
07:06If you're like a magic wand, you'd be like, you can interview anyone right now.
07:08And they would show up.
07:10Justin Bieber.
07:12What would you ask him?
07:13I don't know.
07:15Why didn't he pick me to be one less lonely girl when I was 12?
07:19Are you a believer?
07:20I went to one concert.
07:22But I also went to, I feel like I went to one of his,
07:26but I went to one Jonas Brothers concert too.
07:28And I definitely thought that me sitting in my nosebleed seat,
07:32they would somehow see me.
07:33They'd see you and just wave and give you a shout out?
07:35And fall in love with me when I was 12 and hideous.
07:38We had a, I'm sure you weren't hideous.
07:41Okay.
07:42I'll take your word for it.
07:44We had a, our Under 30 Summit a few years ago
07:46and Hailey Bieber spoke and did a keynote.
07:48And Justin showed up backstage and was like super supportive.
07:51And like, it was very, very like, you know, big applause for Hailey.
07:55Yeah.
07:55And then everyone's freaking out because Justin Bieber just showed up backstage.
07:58I know they're the cutest couple ever.
08:01People wouldn't notice it was Justin Bieber.
08:03I, I love it.
08:04I love them together.
08:06She's the luckiest person.
08:09You're a fan.
08:09You're a Belieber for sure.
08:11Let's get back.
08:11How did you start the podcast?
08:14How'd you become an influencer or creator?
08:17Um, just wanting to make money.
08:22Do you have a plan?
08:23You're doing that thing.
08:25What thing?
08:25Where you're looking at me, waiting for me to fill the void.
08:28I'm not filling the void.
08:28You want to make money.
08:29I wanted, I thought you were going to go deeper on that.
08:31Yeah, exactly.
08:31You thought I was going to go deeper.
08:32Yeah.
08:32That was the deepest.
08:33Did you try other things?
08:34I know you said you were at Jersey Mike's.
08:36Yeah.
08:37Sonic.
08:38Sonic.
08:39I rode roller skates.
08:41You were roller skates?
08:42Yeah.
08:42I don't do that anymore.
08:43I heard.
08:44Probably liability.
08:45Yeah.
08:45That's, that's silly, but I also should have sued them for the amount of times I got hurt.
08:49Are you, how'd you get hurt?
08:50Rollerblading.
08:51Falling.
08:52Are they roller skates or blades?
08:53Blades.
08:55Are you good at carrying like the tray?
08:56No, I would drop them all the time.
08:58I know.
08:58So embarrassing.
08:59Would you get yelled at?
09:00No, I probably should have been.
09:02Get to wear helmets.
09:03No, that'd be weird.
09:04Yeah.
09:05But it's like lawyers will get into that and that sort of thing.
09:07That's why they don't wear skates.
09:08No.
09:09So you wanted to make money.
09:10Yes.
09:10And you tried a lot of stuff and how, when you started doing TikTok, what did you, like,
09:16how, what did you envision your brand to be?
09:21Anything.
09:21I didn't really have a vision.
09:23So before TikTok, I forgot a little thing I did.
09:26Okay.
09:26I would sell face masks on Etsy.
09:29Face masks.
09:30Because when COVID started, people needed face masks.
09:35Yes.
09:35So I had a sewing machine.
09:36So I learned how to sew.
09:38My mom had just bought it for me for Christmas.
09:41And then I learned how to sew and I bought bed sheets at Target and I cut them up into
09:46little rectangles and sewed face masks using the, you know how the giant one has elastic
09:54in it?
09:55Yes.
09:55So I use the elastic to make the...
09:57Like the fitted ones.
09:58Yeah.
09:59You just got to save money on elastic.
10:00You got it right there.
10:01Yeah.
10:02I would just tear apart bed sheet packages.
10:05I would use the pillowcases, all of them.
10:07Yeah.
10:07And then I would sell them for way too much on Etsy.
10:10That was good.
10:11But they needed them.
10:12Like, I would next day ship them.
10:14So I think I sold them for $20 each.
10:16Yes.
10:17Had so many good reviews.
10:18I sold $3,000 of face masks.
10:20I was very pregnant.
10:22How fast could you do a face mask?
10:23So quick.
10:24I had a whole conveyor line of myself, but I was just...
10:28I would cut all the elastic, but I would put it all together.
10:31And yeah.
10:32It was funny.
10:32I did a story with Josh Silverman, who's the founder of Etsy.
10:35And I actually just did a panel with him.
10:37I did an interview with him last week at a Forbes event.
10:40And he brings up the pandemic all the time.
10:44And he said, suddenly, because they have all this data and stuff.
10:46And he said, suddenly, there was...
10:48The government said, like, OK, now it's time for face masks.
10:52But you couldn't get them.
10:53And people started selling face masks.
10:54And he said, before, if you looked up face masks in Etsy,
10:57it was like a Halloween costume or that sort of stuff.
11:00And they started seeing these pop up.
11:02And he's like, as Etsy, should we lean into face masks?
11:05Like, should we tell all of our makers they should start doing face masks?
11:11And some people said no, but he leaned into it.
11:13And they sent all these instructions on how to make face masks.
11:17And suddenly, there was like 55,000 people selling face masks on Etsy.
11:21And he said it was like a Dunkirk moment.
11:23You ever seen Dunkirk?
11:24No.
11:24Dunkirk was like a World War II movie,
11:26where they had to get the British soldiers out of France.
11:29And they didn't have any ships.
11:30So all these local people that had boats rescued the people.
11:34And that's what he said.
11:35Dunkirk moment.
11:36That's crazy.
11:36But anyway.
11:38I can't believe I was a part of that.
11:39You were part of it.
11:40You were saving lives.
11:41He paid...
11:42I don't know if I saved any lives.
11:43My masks, like, sucked, but...
11:45Hey, don't say that.
11:45You might get sued now.
11:46If someone got COVID with their mask, they can go back.
11:49That's crazy.
11:50They could not.
11:52They were really good.
11:53I'm sure.
11:54You said they sucked.
11:54No, I didn't.
11:55What did...
11:56So you started making TikToks.
11:58What did you experiment with?
12:00What was that going to be?
12:00Like, your brand, your content?
12:02I said, um...
12:04Or?
12:06And I'm going to say, like, a lot.
12:08That's fine.
12:08And then regret it after.
12:09I'm from New Jersey.
12:10People say, like, all the time.
12:11Oh, that's cool.
12:12I started...
12:15Well, I just wanted to see what would pick up.
12:18So I was a house...
12:19Stay-at-home housewife.
12:21Mom.
12:22Had one kid.
12:24Posted...
12:24I was a nanny before I sold face masks.
12:26So I'd post how to become a nanny.
12:29Nobody cared.
12:30I'd get 100 views.
12:32I posted how to clean my house.
12:36Videos of me cleaning my house.
12:38No one cared about that either.
12:39Are you a good cleaner?
12:40I can be.
12:41For the views.
12:42I'm pretty good.
12:43I'm a good housewife.
12:44Like, I did a lot of housewife stuff.
12:47I was a good housewife.
12:48I'm divorced now.
12:49Yeah.
12:50Um...
12:52Yeah, I just posted anything.
12:53I would try everything, anything I could think of,
12:56until videos would pick up.
13:00And what picked up?
13:01The first video, actually.
13:03Which, in the last interview we did, I forgot this one.
13:07But it was actually my engagement.
13:09Okay.
13:10That's the first viral video I've ever had.
13:11Was it like a recreation?
13:13Was it actual engagement?
13:14No, it was my actual, very awkward engagement.
13:16So I think people think that I'm not awkward in real life,
13:19but I, when he got down on one knee,
13:23I was like, there are people around.
13:24Like, what are you doing?
13:26I was so awkward.
13:27I wouldn't like, I like pecked him.
13:30And it just went viral for being very awkward.
13:32Who was filming it?
13:33Um, his friend.
13:35Oh, okay.
13:36It wasn't like, you see him going down on a knee,
13:38and you like, pulled out your phone,
13:39and like, let's make this happen.
13:41No, I'm not, I'm not good at that.
13:43I think all engagements are pretty awkward.
13:45Yeah, I don't like that.
13:46I'm, I mean, yeah.
13:48So it went viral, and what did people,
13:49were people like, saying, blowing up your comments?
13:51These people are, yeah.
13:53They were saying we were Mormon 17 year olds getting married.
13:58You were in like a, like a prairie dress?
14:00No, what was I wearing?
14:02I was wearing a tight green, it was because I looked 12.
14:06I was 21.
14:06Okay.
14:07So I was young, so I get it.
14:09But you looked young.
14:10I looked young too, when I was young.
14:11I'm old now.
14:12Yeah, I was 21.
14:14I looked like I was a child.
14:16I was a child.
14:18Yeah, it's a lot of video.
14:20And then what happened?
14:21Well, then I kept posting, as one does,
14:25when they realize they, their personality gets followers.
14:29And you started making money on brand deals, you're saying?
14:32Probably a few months in, yeah.
14:34And tell me about the evolution from TikTok to a podcast.
14:38Evolution, I mean, you can only make so many TikToks, and.
14:43Is it tiring?
14:44Is it like, redundant?
14:45It's tiring in the sense that you're constantly having to go viral on your own.
14:50It's just you, it's my ideas in my house.
14:52I had to think of ideas all day long.
14:54What could be viral?
14:55What's funny?
14:56What's gonna take off?
14:58And I would see people really, there's tiers to going viral, you know?
15:04There's tiers to internet fame.
15:06Yeah.
15:06So I was at a very low tier, I would say.
15:09I had three million followers, but not,
15:12it was mom followers that followed me for mom content.
15:15And I remember probably around that time, right before I blew up,
15:18I remember seeing Alex Earl really blowing up.
15:21Yes, she was, she spoke at under 30 last year.
15:24Everyone, everyone did.
15:25You didn't have me, but okay.
15:27Now we have you, you're completing the circle here.
15:29Another year, that's even, that's so sad.
15:32So Alex Earl did not do mom content.
15:34No.
15:36Did she tell you she did?
15:38No, I'm saying, you said you were doing, you saw Alex Earl blow up,
15:41and it sounds like it was different than what you were doing.
15:43Okay, yes.
15:44She was doing beauty stuff, right?
15:48Yeah.
15:49I was just like, I wish I could, like, she hit that next tier, you know?
15:53She became really big on the internet.
15:56Where you're getting, I don't know, first,
16:00your followers are transferring over to Instagram.
16:02Everyone's talking about you.
16:03This sweater has so many fuzzies on it.
16:07Yeah, so then I wanted to get to that tier,
16:10and I couldn't do that by myself.
16:12So a podcast helped me collaborate with other people,
16:16and put content out with other people.
16:17And what kind of podcast do you want?
16:18What was your, how did you come up with your theme, your idea?
16:22You told me before, I like this, I like this.
16:23It was a bad, so my favorite podcast is How I Built This with Guy Raz.
16:28I love How I Built This with Guy Raz.
16:29I haven't, but I listen to him all the time,
16:31and we do a lot of CEO stuff, if you will,
16:34and try to bring a lot of that into it,
16:36because it's really, people love those stories,
16:38and they come in, and it's like evergreen,
16:40because people come in and talk about the past,
16:42and they've succeeded, so they feel good talking about it.
16:44Yeah, I love listening.
16:46I haven't listened in a while.
16:47I heard he went back, because for a while,
16:48they switched to a different host, and I stopped listening.
16:51But I heard he's back.
16:53I should listen again.
16:54Yeah, I used to listen to,
16:55that was the only podcast I would listen to.
16:58When I was a nanny, I would listen to it on the way to work,
17:00and then as a mom, I would clean the house listening to it.
17:04So I was very inspired by it.
17:05I wanted to start something one day,
17:07but I was like, podcasts make a lot of money.
17:11How do I make a lot of money?
17:13And I knew everyone has a podcast, literally everyone.
17:18So I needed to separate mine from everybody else's,
17:21so mine just was going to be a parody.
17:24Of How I Built This.
17:24Of How I Built This, yes.
17:25And what'd you call it?
17:26So You're Rich.
17:28And it was to interview rich people,
17:30and ask them how they got there, but be very blunt.
17:34And I did one episode called So You're Rich.
17:37What's like a blunt question you would ask?
17:40How much do you pay for your car payment?
17:42I don't know, things that I wouldn't typically ask.
17:44Like a stranger or a friend?
17:45Yeah, or a celebrity.
17:48That's invasive.
17:49I wouldn't answer that myself.
17:50So that listed, I was about to ask you
17:52what you pay for a car payment.
17:54Yeah, no.
17:55No, not at all.
17:56So it lasted one, it was a success, it was one episode.
17:59Yeah, a whole one episode.
18:02But I almost didn't put it out,
18:04because I was so sad when my management team
18:08at that time said it was horrible.
18:09Yeah, you told me before, tell me that story.
18:11Yeah, so I sent them the pilot.
18:15I was so excited about it,
18:16because I watched it over and over,
18:18and I was like, this is going to go viral.
18:20This is going to be good.
18:22And they sent me an email thread
18:25that was not meant to be seen by me.
18:27They accidentally CC'd me on an email thread
18:29that was internal between the team.
18:32And it was a bunch of them going back and forth,
18:34saying how awful it was,
18:35and how she thinks she's so funny, but she's not.
18:38And she's trying so hard,
18:40and she should just be herself,
18:41and not ask questions that are blunt like that,
18:43and just this whole thing.
18:45And I was like, I remember opening it,
18:47because I thought, oh, they saw my episode.
18:51They're going to love it.
18:51You're getting feedback all of a sudden.
18:53And then I opened the email, and I cried.
18:56That was so sad.
18:57Did you reply back?
18:59No.
19:00No, yes, I did.
19:01I did.
19:01I don't know what I said, but he called me.
19:05And he was trying to apologize,
19:06and I was just like, not answering.
19:08Don't apologize now.
19:09You're so rude.
19:10Also, I don't want to hear that.
19:12And at some point, I did talk to him.
19:14And he tried to say,
19:16I just really just think you should be yourself.
19:19And I was like, well, F you.
19:21I'm not doing this.
19:22I'm just not going to have a podcast.
19:25But I posted a few clips of that episode,
19:27and they went viral.
19:28A lot of people convinced me to post the whole thing.
19:32And then a lot of clips were made of it that went viral.
19:35And a lot of people were like, keep going.
19:37And who was that again?
19:38Who was the first?
19:39The first?
19:39Miranda Sings.
19:41I was just asking anyone I was mutuals with at the time
19:44if they would be on my show.
19:45Did you change up your style after that?
19:48Yeah, if you watch my early episodes, I was brutal.
19:51So you become more like yourself?
19:53Yeah.
19:54That's good.
19:54Yeah.
19:55I started off very, I said, I was just very blunt.
20:00If you watch the beginning, it's more of between two friends.
20:03But now I would say it's more of a conversation.
20:06That's good.
20:07What, and then you told me a great story.
20:08How did you, I feel like the Drake bed interview
20:12kind of really rocketed.
20:14How did you get to that?
20:15Because you told me a great story.
20:16I want you to, everyone listening and watching to hear this.
20:20How I ended up in a bed with Drake.
20:23I posted, well, I mean, yeah, I was, I got funny Marco on it
20:29by offering somebody $300 if they got him to come on.
20:35So.
20:36It was like a finder's fee, right?
20:37You said if you get a celebrity, I will pay you $300.
20:40Yeah.
20:40So I love that girl.
20:41I still, I am mutuals with her now.
20:43And I check in with her every once in a while
20:46because she changed my life.
20:48But yeah, so Marco and I did an interview together
20:52and it went very viral.
20:54I think at minimum, each clip got 10 million views.
20:58At most it was on Twitter, a hundred million views.
21:01It was, it went everywhere.
21:03And he, he was mutuals with Drake.
21:09So that led to Drake seeing it.
21:13And I remember I was with my friends
21:16and I got a call from Marco and he said, look who,
21:19look who followed you.
21:20And I was like, oh my God, it's crazy.
21:22So I DM'd him.
21:23Okay.
21:24What'd you say?
21:25When are you coming on or something like that?
21:28And how, I love how you do different settings
21:30for your podcast.
21:31Like it's not always in a podcast studio.
21:33A lot of times it's out on the road.
21:35How did you, whose idea was it to do it in the bed?
21:39It was collaborative.
21:40Collaborative.
21:41You were bouncing back, back and forth.
21:43We were just trying to figure out what would be viral.
21:45I feel like that's the thing that all of us
21:49with every interview I do, it's just what,
21:54what would be viral?
21:54What is going to shock the internet?
21:56What is going to be fun?
21:59Hasn't been done before.
22:00And that kind of is what we landed on.
22:02Whose bed was it?
22:04You're asking so many questions.
22:07It was just a bed.
22:08It was like a hotel?
22:09No.
22:10Was it a set?
22:11Yeah.
22:11A set.
22:12So you call up Hollywood.
22:13You're like, I want to, I'm not from Hollywood.
22:15I know you can't just get like a bed set.
22:17It was like a sitcom set kind of thing.
22:19Yeah.
22:20All right.
22:20Yeah.
22:21And so that went crazy.
22:22What, tell me after that, that kind of like broke the internet.
22:26Yeah.
22:26Tell me about it.
22:27How did that change your business?
22:28How did it change your brand?
22:30There was no real business, I think, before that.
22:32I was making probably 300,000 a year on social media,
22:35but there was no real business.
22:38That's a lot of money.
22:40Yeah.
22:40You get really jaded in this, I will say.
22:42Okay.
22:42You get really, numbers like that, that once were,
22:46I grew up making, obviously, I worked at Jersey Mike's,
22:49and somehow I could look at 300,000 and be like, it's not enough.
22:52They don't pay that at Jersey Mike's, right?
22:53They don't.
22:54And I made like $8 an hour.
22:58I don't know how that became what I think like now.
23:01But yeah, it wasn't enough.
23:03For Drake, you didn't have a business or a brand.
23:05Yeah.
23:05And suddenly, overnight.
23:07I had a business.
23:07Yes.
23:08It was just not making nearly like, it wasn't.
23:11And it was just you, basically.
23:12Yeah.
23:13Me and my ex-husband.
23:15Gotcha.
23:15Yeah.
23:16Well, he had his own job, but it was our LLC, kind of.
23:22Yeah.
23:23So I think it was Bobby LLC, but he kind of ran it for me.
23:28When the interview went out, everything changed.
23:31I moved from Laguna to LA, and I got a business manager, a lawyer.
23:38So you got agents, WME, right?
23:40Yeah.
23:40I got signed with WME.
23:41I got signed with 3 Arts to manage me.
23:47And I have gotten assistance, just so many things that I had never needed before.
23:55And I was able to, my sister doesn't have to work now.
23:58Okay.
23:59She worked for you?
24:00Yeah.
24:01Yeah.
24:01So many people in my family are able to now, because I make enough money to help a lot of
24:07people.
24:08If you can go in a time machine back to right before you're going to post that Drake video,
24:12what advice would you give your younger self before this all went crazy?
24:17I feel like I handled it all great.
24:19All great?
24:20No regrets?
24:20I have zero regrets.
24:22I feel like it all happened exactly how it was supposed to happen.
24:28What are you excited about right now?
24:29What's on Bobby's future plan for the next six months to a year?
24:35I want to get into acting, work on writing my own show.
24:42And I mean, yeah, just six months to a year is pretty soon.
24:50Yes.
24:50It's not much time.
24:51If I'm going to go deeper, five years.
24:53Oh, five years.
24:54Well, I'll be over 30 by then.
24:56So I have a lot of big goals.
24:57Old news.
24:58You're done.
24:59Don't even do that.
25:00Oh, you'll be fine.
25:00You'll be an alumni.
25:02Alumni is a big deal.
25:03That is.
25:05I don't feel like people thought I would sustain anything this long.
25:09Yeah, what do people that knew you before this think of you?
25:12Oh, they think that it's great because now I can afford to take everybody with me.
25:18But like growing up, they say, oh, Bobby's probably...
25:20I can see her in showbiz.
25:21I can see that.
25:22Yeah, I've always been a little just center of attention child.
25:27My daughter, I look at her and it's like I'm raising myself, my oldest.
25:31And she loves to perform.
25:33And I've always loved to be...
25:36I loved when my sister would record me.
25:38I loved all of that.
25:40So what kind of show would this be?
25:42Just a show kind of about my life, but scripted.
25:44OK.
25:45Because my life is pretty unusual.
25:49I mean, I'm a mom.
25:50So half of my life is me being a mom.
25:54Another half of my life is me doing really, really cool things.
25:56And yeah.
25:58Yeah, that's right.
25:58Like a lot of...
26:03At the Under 30 Summit, most under 30s that we interview don't have families.
26:07Yeah.
26:08And you do, which is great.
26:10Like I usually don't ask people about their children because that's their personal thing.
26:13And especially it's a lot of times when they ask women about their children,
26:16but not their men.
26:16I think that's kind of like sexist and rude.
26:18Yeah.
26:19But you mentioned it a lot with like it's part of your life and it's juggling stuff.
26:23Like what do you think about...
26:26How do you balance like being a creator?
26:27And you said you're on the road sometimes once a week
26:30to also your family duties and your kids.
26:33Yeah, I think being a mom...
26:35I'm not going to try to get canceled, but I think...
26:39OK.
26:40Being a mom, though, is just different than, at least in my experience in my household,
26:45than being a dad.
26:46Because no matter...
26:47The kids want their mom and their mom is their...
26:51That's...
26:51I mean, you breastfeed them.
26:53If you breastfeed them, you're just...
26:54It's a very close relationship you have.
26:57That connection.
26:58Yeah.
26:58So, I mean, being a mom in this industry meant that
27:02when I interviewed all of these people that we were talking about,
27:06Drake and Yachty and all of these people, I'm bringing a breast pump with me.
27:10And I was traveling back with breast milk with me.
27:14And it's not...
27:16I mean, even on this trip, it's like constantly checking in with my sister,
27:19who's with my kids right now.
27:21And most people my age that I meet are very carefree.
27:26And I don't have that.
27:27But I do think that that's what keeps me more responsible and more grounded.
27:32And with my eye on the prize, I know what I need for my kids.
27:39And I can't think of myself the way that other people can think of themselves,
27:43because I'm a family of three at home, me, my kids.
27:47So...
27:47Well said.
27:48Bobby Althoff, thank you for joining us.
27:50Thank you for having me.
27:51Thanks.