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何を隠そう…ソレが!2025年1月15日 大活躍なのに知らない!?日本の隠れたスター企業SP
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Transcript
00:00A small and medium-sized company in Aichi prefecture has been making something for more than 90 countries around the world.
00:08Do you know Yamahachi in Gamagobori City?
00:13I don't know. Yamahachi?
00:17Yamahachi?
00:18No hint.
00:19A futon shop?
00:21Bike?
00:23Bike? That's Yamahachi.
00:26It's a company nobody knows about.
00:29This is amazing.
00:32What is this?
00:33A Japanese company that makes artificial leaves that are used in 90 countries around the world.
00:39Leaves?
00:43Do you know Nemoto Special Chemicals?
00:47I don't know.
00:48A gift?
00:50Something with hair?
00:52A pocket?
00:55Nobody knows.
00:58In fact, this company is making something that is almost 100% world share.
01:04What are you hiding?
01:06That is...
01:07What is it?
01:09It's used in luxury watches.
01:12It's based on this fluorescent paint.
01:14Oh, I see.
01:15This is it.
01:17Developing a fluorescent pigment called Luminova, which is 10 times brighter and shines longer than usual.
01:24Nemoto Special Chemicals pigment is used in almost 100% of luxury watches.
01:32Oh, I see.
01:33In addition, we often see emergency cars using Nemoto's fluorescent pigment.
01:40That's amazing.
01:41That's amazing.
01:42It's a lot of work.
01:45There are still many hidden star companies in Japan.
01:493.
01:51A small factory located deep in the mountains of the highlands...
01:56...was protecting the world?
02:01Japan's Arena is a big hit in India with a population of about 1.4 billion people.
02:07The third hidden star company recognized by the world, Start.
02:12I've introduced VDR before.
02:15It's the first time I've seen it.
02:18What is it?
02:20You forget it right away.
02:22It's a creature that forgets people.
02:24I don't know.
02:26Japan's hidden star company that didn't know it was doing a great job.
02:31First of all, the only super-thin company that leaves the world's history in its composition.
02:39The company is...
02:41There are so many.
02:42Hidakamura, Takaoka-gun, Kochi Prefecture.
02:45Hidakamura.
02:46It's in a place like this.
02:47As we proceed through the peaceful scenery where rice fields spread out...
02:54...we discover a factory-like building hidden in the mountains.
02:59It's in an amazing place.
03:01It must be hard to get there.
03:02Yeah.
03:03Is this the company?
03:06The door is tightly closed.
03:08We can't even imagine what kind of company it is from the outside.
03:14It doesn't look like it's working.
03:16I don't know.
03:18Now, what is this company making?
03:22The raw material is wood, which is called a structure.
03:26It is aged for a few days.
03:29In addition, it removes the excess water from the well.
03:34It is said that water is life.
03:36The cleaner the water is, the cooler it is.
03:40In addition, the hard fibers are beaten and loosened by a machine.
03:44I have no idea what this is.
03:45It is called kneading.
03:46It adds a viscous liquid.
03:50The fiber of the structure is heavier than that of water, so it sinks immediately.
03:56By adding this kneading, a buoyancy is created.
04:00The fiber of the structure can be spread evenly.
04:05And finally, the final stage.
04:08This is where the fibers are entangled on the machine.
04:12The fibers are entangled?
04:14Yes.
04:15This is done by a machine that shakes left and right.
04:21Is the machine shaking now?
04:24Yes.
04:25It's shaking sideways, too.
04:26I see.
04:30The time it takes to do this is a company secret.
04:34It takes a month.
04:38Wow.
04:40This is what this company makes.
04:43What are you hiding?
04:48What are you making now?
04:50I'm making Japanese paper.
04:55Yes, this is Hidakawashi, which makes Japanese paper.
05:01I'm surprised.
05:08This is the thinnest paper we make in the world.
05:12What is this?
05:13It's transparent.
05:14Yes, it's transparent.
05:16What is it used for?
05:17This thin paper is called Tengu Joshi.
05:21It's more like a lace than a paper.
05:24It's true.
05:25On the other hand, this thin paper is only 1.6 grams.
05:34That's amazing.
05:35And the thickness is 0.02 millimeters.
05:40What is it used for?
05:41There are only 10 employees in Hidakawashi.
05:45However, only Hidakawashi in the world can make such thin paper.
05:52By the way, the reason why there is a factory in the mountains is because there is abundant spring water, which is essential for making Japanese paper.
06:00I see.
06:01There must be clean water.
06:03This technology is amazing, but what is it used for?
06:08What is it used for?
06:09Mr. Kotake, do you know?
06:11It's not for writing.
06:13It's used for making sweets and other expensive things.
06:17I think so.
06:19I, who receive orders from all over the world,
06:22What should I hide?
06:27I protect important cultural property all over the world.
06:32It is used in museums and art museums all over the world.
06:38Protecting important cultural property all over the world?
06:41What does it mean?
06:44We cover important cultural property with this paper and repair it.
06:49Repair?
06:51By covering it with thin paper, not only does it protect important cultural property from dirt and scratches,
06:57but it is also effective in preventing oxidation of paint and deterioration such as discoloration.
07:04In fact, it is used in more than 30 countries in the world, such as the Louvre Museum and the Daiei Museum.
07:12By covering the completed painting, it prevents deterioration and lasts more than 100 years.
07:19In addition, it is used in the world, but of course in Japan, too.
07:24It is also used for wooden sculptures.
07:31The sculpture is in Asakusa,
07:34which is located in front of the Nakamise Street in Fuchi Bubble.
07:41It is called Houzoumon during the Warring States Period.
07:45It is said that the Nioh Sonzo, which makes you look at it from both sides,
07:49is also used for the Warring States Period.
07:53In the Warring States Period, it was near the Sumida River,
07:56so the wind from the river caused the deterioration,
07:59and the paint painted in yellow peeled off.
08:03Therefore, the Nioh Sonzo, which was made in 1964, was in this state before repair.
08:12However, if you use this very thin paper, you can repair it without damaging its appearance.
08:19When it was repaired in 2007,
08:22the Japanese paper was pasted on the part where the paint peeled off,
08:26and a thin coloring was applied on top of it to make it blend in.
08:32Compared to before repair,
08:35it is very beautiful.
08:38Thanks to the Japanese paper, it can suppress the color and the depth of the Sasakure.
08:45You don't notice if the Japanese paper is used, do you?
08:48That's right. That's the best thing.
08:52I use it to repair it so that people don't notice it.
08:58Mr. Otake, is there anything you want to protect with a very thin paper?
09:02I want to say something like this.
09:04I don't use it, but I want it.
09:07It's modest, isn't it?
09:09Everyone doesn't go too far, right?
09:13Next, 710,000 tons a year.
09:16710,000 tons.
09:1825% of the world's share.
09:20It's a child's play.
09:22There is a head office in Osaka City, China.
09:25Japanese food sales.
09:27Do you know this company?
09:30It's a food company.
09:32Maybe it's...
09:35The wall.
09:38The answer is zero.
09:41No one knows.
09:43But the company is...
09:47Wow, this is all...
09:49It's huge.
09:51It's incredibly huge.
09:54What is this?
09:55The area is 900,000 square meters.
09:59About 20 Tokyo Domes.
10:03If you look closely, there are a lot of big gas tanks and chimneys.
10:10What is being made in this company is the world's top share.
10:16Mr. Uchimura and Ms. Micho took care of it when she was a child.
10:23What are you hiding?
10:30It's cute.
10:33What is it?
10:34Which one?
10:36Kamiomutsu.
10:38Kamiomutsu.
10:40Inside.
10:42Inside?
10:44What we are making is a high-quality water-soluble polymer in Kamiomutsu.
10:52This is a substance that absorbs moisture such as urine in no time.
10:58This is the center of Kamiomutsu.
11:02This is where the high-quality water-soluble polymer is.
11:08Each grain is a mesh structure.
11:11A special chemical substance that can be sealed and hardened in it.
11:16High-quality water-soluble polymer.
11:18That's right.
11:19Because of this, the liquid does not leak from the material.
11:24The reason for the world's top share is the high absorption power and its speed.
11:30Until the Japanese food industry commercialized this high-quality water-soluble polymer,
11:35the water-absorbing part of Kamiomutsu was like a pile of paper towels.
11:41If you apply pressure on it on your way home, your pee may leak.
11:47Actually, this is a coincidence.
11:52A coincidental invention.
11:54There are a lot of coincidences.
11:56At that time, we were developing a polymer that could be dissolved in water.
12:01But at one point, the experiment failed and we couldn't dissolve it in water.
12:07So we started researching how to make it into a product.
12:12This led to the discovery of high-quality water-soluble polymer.
12:16Just by adding 10g of high-quality water-soluble polymer to 1 liter of water...
12:24It's solidified.
12:25Is this solidified?
12:26Yes.
12:27It's solidified.
12:28It solidified in just 34 seconds.
12:31That's amazing.
12:34It came out.
12:35Wow.
12:36It's so thick.
12:38It's like shaved ice.
12:41Wow.
12:42Amazing.
12:43I don't know how to describe it.
12:44It's like a yokan sprinkled with sugar from a souvenir shop in Kyoto.
12:49Don't be so vague.
12:51This high-quality water-soluble polymer attracted the attention of many domestic and foreign producers.
12:59Japanese-made high-quality water-soluble polymer is now used in about one-fourth of the world's paper towels.
13:08In other words...
13:11This is an emulsifier.
13:15This is an emulsifier.
13:19This is a disposable circuit.
13:22All of these are high-quality water-soluble polymers.
13:26That's amazing.
13:27That's amazing.
13:28They're taking care of us.
13:31Next, Kogyo Hagiwara, located near the sea in Okayama Prefecture,
13:36makes something that makes 90% of the Japanese market share and makes 600 million yen a year.
13:42Kogyo Hagiwara.
13:45Do you know this, Mr. Uchimura?
13:47Yes, I do.
13:50It's near Rigan District.
13:53There are so few hints.
13:56There used to be a company called Goza.
14:00It's a company that makes vertical threads of Goza.
14:04Oh, the one with the strings.
14:07A company that makes vertical threads of Goza uses that technology to develop something.
14:13The current domestic share is 90% of the market share.
14:18We're going to make a VTR in a quiz format.
14:21Please raise your hand if you know what it is.
14:25The raw material is polyethylene.
14:29There's a lot of polyethylene.
14:33We're going to melt it and make it into a film.
14:38You can do it.
14:40I have no idea what this is.
14:42We're going to cut it and make it into a thread.
14:45A thread?
14:46I think I know what this is.
14:49It's a thread.
14:51I have no idea what this is.
14:53I'm worried that I'll get it right away.
14:56I don't need to worry about that at all.
14:59Please raise your hand if you know what this is.
15:02I know what this is.
15:05It's a blue sheet.
15:06That's correct.
15:10That's right. The answer is a blue sheet.
15:14It's not only used for fireworks, but it's also used in fields and construction sites.
15:21In the Hagiwara industry, the blue sheet alone is worth 600 million yen.
15:27The blue sheet of the Hagiwara industry is very strong.
15:33It's very strong.
15:35If you heat it up and pull it, you can make a very strong thread.
15:42This strength is incomparable to that of other companies.
15:50The strongest of all is the strength of water.
15:55If you put water on it from below...
15:58Normally, if you put a little water pressure on it, the water will pass through.
16:03If there's a little water on it, it means it's not waterproof.
16:07But the Hagiwara industry is the same.
16:12If you put water pressure on it from below...
16:14It's beautiful.
16:16I want to touch it.
16:17It feels good.
16:19It doesn't look like there's water underneath.
16:21That's right. It looks like there's nothing underneath.
16:24If you make something strong, everyone will buy it.
16:30The roof of the disaster area is a blue sheet.
16:34That's right.
16:35It reminds me of the scene of the incident.
16:40Thanks to the Hagiwara industry, we can't be seen by wild animals.
16:45By the way...
16:47About a week ago, I went on a shoot on an uninhabited island.
16:53I couldn't give him a sleeping bag.
16:56Thanks to the blue sheet, I survived the rain and the wind.
17:00But I didn't have the ability to shoot.
17:02So I was in the dark all the time.
17:07All in one week?
17:08Yes.
17:09All in the dark?
17:10Yes.
17:11That's what I wanted to tell you.
17:13By the way...
17:15It can be used in a special case.
17:17We often use it for fireworks.
17:19We use the blue sheet for fireworks.
17:23There are a lot of cherry blossoms by the river in Tokyo.
17:28Do you know who started it?
17:31I've never thought about it.
17:34Cherry blossoms by the river?
17:36Like Suminagawa, there are a lot of cherry trees by the river.
17:41Do you know who started it?
17:46What should I hide?
17:49Yoshimune Tokugawa.
17:51He made a steel bar on the river.
17:57He wanted to build a steel bar.
17:59At that time, there were no heavy machinery.
18:02So he thought that people would come to see the cherry blossoms.
18:06But when many people came to see the cherry blossoms, the steel bar hardened.
18:10That's how it started.
18:13What should I hide?
18:17That is...
18:19Now I know it's a mistake.
18:24It's true that the steel bar was hard at first.
18:27But it was too hard.
18:29After that, when the cherry blossoms withered, it became a hole.
18:32So it's been hundreds of years, but it's a mistake.
18:38Next is this.
18:40I'm sure you've seen this.
18:44This is a Japanese company that makes something that is used in more than 10 places in Shibuya.
18:51I'm sure you've seen this.
18:55I'm sure you've never thought about this in your life.
19:00I'm sure you've seen this.
19:04Nabutesuko makes 55% of the domestic share.
19:12Nabutesuko in Chiyoda-ku, Tokyo.
19:16What is the thing that makes you see every day, which is about 55% of the domestic share?
19:22What should I hide?
19:24That is...
19:26Automatic door.
19:29Look at this.
19:31This seal.
19:33If you look closely, it says NABUKO in the middle.
19:38I've never heard of it.
19:40The automatic door with this seal is Nabutesuko.
19:47I've seen it a lot.
19:48The share of automatic doors is about 50%.
19:51That's right.
19:53By the way, 20% of the world is Nabutesuko's automatic door.
20:01By the way, not only the building, but also this subway door.
20:06The hospital and the factory are all Nabutesuko.
20:09More than half of the automatic doors in Japan are made by Nabutesuko.
20:15In addition, they also made automatic doors in places like this.
20:19I'm sure you've never seen this before.
20:23This is a statue of an elephant in a zoo.
20:28That's an automatic door.
20:31Is that an automatic door?
20:34It's a chance to tackle.
20:36Let's go again.
20:37This is an automatic door.
20:39The elephant in the zoo.
20:40The weight of the elephant.
20:41The weight of the elephant is the sensor.
20:43The elephant is moving.
20:45I've never been sandwiched by an elephant.
20:47That's because there's no sensor.
20:50Nabutesuko, who can install automatic doors anywhere, had a hard time.
20:57What should I hide?
21:00This is an automatic door that is installed 450 meters above the ground.
21:05Where is it?
21:07Look at this.
21:09This is the observatory.
21:10It's still up there.
21:11It's still up there?
21:12It's still up there.
21:13Where is it?
21:14It's right here.
21:16It's right here, 450 meters above the ground.
21:19This is an automatic door that is installed in a warehouse.
21:25This is Nabutesuko.
21:27There's a reason for that.
21:28It opens automatically.
21:30That's amazing.
21:32The reason why it was so difficult was because it was 450 meters above the ground.
21:37First, the wind.
21:38Then, the rain.
21:40To clear all of that.
21:42That's amazing.
21:43It's like a fortress.
21:45Because of the frequent thunderstorms, it took five years to install an automatic door that met all of the requirements.
21:54The next Japanese star company is...
22:00The company is located at the foot of a mountain far away from Fukui Prefecture.
22:06In winter, the snow is more than 100 centimeters thick.
22:12This small company is located in such a place.
22:16They make 70% of the Anomarks that everyone has seen before.
22:24I wonder what it is.
22:26The company is Hirobe Kouki.
22:29It's hard.
22:30Kouki?
22:31It's like a calm...
22:33It's like a kindergarten.
22:35That's right.
22:36That's right.
22:37It looks like a kindergarten.
22:42Do you know this company?
22:44I don't know.
22:45It's hard.
22:46Jewels?
22:48Screws.
22:49Screws.
22:50Electricity.
22:51Electricity?
22:52It's electricity.
22:53I don't know.
22:54I don't know.
22:56Kouki.
22:57Out of 35 people, only 0 were able to answer.
23:03No one knows.
23:06Let's go inside.
23:09Hello.
23:10It's hard in the city.
23:13Excuse me.
23:14Yes.
23:15What is this?
23:16This is our raw material, clay.
23:20Clay?
23:21Clay.
23:22Clay?
23:23What they used was a disk-shaped clay.
23:26It's like a grill.
23:28There are also various materials such as plaster.
23:32There are 9,000 of these in Japan.
23:37Only 14 people are making them.
23:43This is what we're making with paper.
23:47You're making it with human hands?
23:49The corners aren't sharp.
23:51What are they trying to hide?
23:56What are you making?
23:58This is a police badge.
24:01I've seen it before.
24:02I've seen it before.
24:03It's a police badge.
24:04It's not iron.
24:05Many people visit Shibuya Hachikomae Police Station.
24:10This is the famous Tokyo Wangan Police Station.
24:13I thought it was iron.
24:15Kouki Hirobe is making these badges.
24:20I didn't know that.
24:23The number of police badges made in the past 68 years is over 20,000.
24:29Wow.
24:30There are a few companies in Japan that make police badges.
24:33About 70% of them make police badges.
24:38There are 9,000 police badges in Japan.
24:40The number of police badges in Japan is high.
24:44Only 14 people are making more than 300 police badges a year.
24:51That means...
24:53The size of the police badge is about 25 to 30 centimeters.
24:57It's fixed.
24:58The size of the police badge is about 95 centimeters.
25:03The price is about 70,000 yen.
25:07The price of the police badge is about 1 million yen.
25:12It's made of clay, isn't it?
25:13In the past, we used to put gold leaf on wooden products.
25:17After that, we used to put metal on it.
25:19But metal itself is corroded.
25:22Especially when it's close to the sea.
25:25I see.
25:26The police badge was originally made of wood.
25:30It has deteriorated over the years.
25:32So we had to replace it.
25:35The reason why Hirobe Kouki was chosen is...
25:39How long have you had it?
25:40I've had it for 68 years.
25:45But I don't have anything more than that.
25:47I see.
25:48It's been 68 years.
25:49I don't know anything more than that.
25:51I see.
25:52My father always said...
25:55It's a good thing.
25:57It's a good thing.
25:59It's a new product.
26:00It's a good thing.
26:01It's a new product.
26:02It's a good thing.
26:03It's going to sell well.
26:04The reason why it has a 70% share is...
26:07The strength of the weather.
26:09The police badge is a symbol of the police.
26:13In the Mito school, it's the same as the gate of the yin and yang.
26:17That's right.
26:18You can't put a tattered image on the badge.
26:23What's this?
26:24This is a plaster mold for the police badge.
26:29I see.
26:30I'm going to pour in the clay here.
26:35I see.
26:36This process is called Rikogi.
26:39The clay is injected into the mold.
26:43It's beautiful.
26:46Is there any difficulty?
26:48Difficulty?
26:49The hardness of the clay changes depending on the temperature.
26:53I think it's difficult to find the right timing.
26:57Check the temperature and humidity of the day.
27:03Dry it for two hours and take it out.
27:06Two hours.
27:08It's amazing.
27:09It's beautiful.
27:11It's like chocolate.
27:12It's like chocolate.
27:14Dry it for a week and harden it.
27:18I'm doing it with clay, so there's a surface here.
27:23If you don't clean it, you'll get the final flaw.
27:28That's why I use various types of paper to polish it.
27:34This is the hardest job.
27:37If there are any bumps or scratches on the badge, it will affect the finish.
27:43So I use sandpaper to smooth it out.
27:48I heard it's difficult.
27:50Difficult?
27:51I think it's about making a sharp line.
27:55There's a straight line from here to here.
28:01This is what I do before polishing.
28:03I don't touch it at all.
28:05I see.
28:06It's like an R.
28:07Yes.
28:08I polish it to make a line.
28:13If it doesn't come out properly, it won't look sharp.
28:17It's sharp.
28:18It's amazing.
28:19It's beautiful.
28:21How do you make a gap?
28:23There are various things in the gap.
28:27It's the same thing, but I fold it and press it.
28:33I put my finger in here and adjust the angle.
28:37The deeper you go here, the more you can change the angle.
28:41It's difficult.
28:43Sandpaper is used in each place to refine it.
28:49Without polishing, the police badge won't shine beautifully.
28:55After that, it was baked for about a week in a 1300 degree kiln.
29:00The most important task is to make the badge golden.
29:05The reason why this golden technology is running the top share is...
29:11What should I hide?
29:16In my case, I apply pure gold and bake it.
29:20Pure gold?
29:21Yes.
29:22Isn't it plated?
29:23No.
29:24I always bake it.
29:26You always bake it.
29:28Yes.
29:29All the police badges made by Kouki Hirobe are made of pure gold.
29:36Can I see the technique of applying pure gold?
29:39I'm sorry, but this is our life line.
29:44Please forgive me.
29:47I'd like to see you apply it.
29:49I've already applied it.
29:52You said it was easy to understand.
29:54As expected, the security is perfect because he is dealing with the police.
29:59It seems that Koichi, the president, does the work alone.
30:05It's the president's job.
30:07It takes about a week to bake it in a 800 degree kiln with pure gold processing.
30:16It's big.
30:18It's big.
30:20It's bigger than I thought.
30:22It's smaller than I thought.
30:24There are various sizes.
30:26It's amazing.
30:28This is the biggest one.
30:31It's big.
30:32It's a big police badge.
30:33The police badge was completed in about one to three months.
30:39Look at the number of gold-colored police badges of Kouki Hirobe.
30:47TV Tokyo's gold-colored police badge is also available at home.
30:52In addition, one of the police badges is very popular in the world.
30:58It's a story about changing the way of life abroad.
31:04There is a company called KAIJIRUSHI that makes knives, razor blades, and peelers.
31:12I've heard of it.
31:13KAIJIRUSHI is very famous on this road.
31:15KAIJIRUSHI is selling well in India.
31:22What is the Japanese thing that has changed the way of life of 1.4 billion Indians?
31:28Amazon India.
31:30It's the number one overseas department.
31:38It's a little different from what you see in Japan.
31:41Is it a key?
31:46KAIJIRUSHI is well known in Japan for its razor blades and cooking utensils.
31:50What is the thing that has changed the way of life of 1.4 billion Indians?
31:57What is it?
32:00It's a nail clipper.
32:03It's a nail clipper.
32:05It's a nail clipper that you can see in Japan.
32:11KAIJIRUSHI's nail clipper.
32:14There is a secret that it is very popular in India.
32:18It's a little different from what you see in Japan.
32:22Why did it become popular in India?
32:26What's the difference?
32:27It feels good.
32:29Is it a key?
32:31It's attached.
32:33It's attached to a file.
32:35It's a nail clipper.
32:38It's a nail clipper that you can use by hand.
32:42That's right.
32:44That's a trick.
32:46In India, there is a culture of eating food by hand.
32:49It's easy to get things in between your nails.
32:53It's a nail clipper that you can use by hand.
32:58It's a nail clipper that you can use by hand.
33:03This nail clipper is not only popular in India.
33:08Until then, the popularity of nail clippers in India was less than 40%.
33:13KAIJIRUSHI's nail clipper has become a hot topic.
33:16The popularity of nail clippers in India has increased by 15%.
33:20Japan's KAIJIRUSHI has expanded the culture of nail clippers in India.
33:25As a result, this nail clipper became very popular.
33:28Amazon India is the number one nail clipper in the world.
33:34I explained it in detail.
33:37It's amazing.
33:38It's the number one nail clipper in the world.
33:42There are people in India who throw a lot of nail clippers.
33:46I don't think so.
33:48I think it's a good idea to throw a lot of nail clippers.
33:53There are people who throw nail clippers between their feet.
33:56That's a smelly nail clipper.
33:58That's a smelly nail clipper.
34:01There are many female talents who throw a smelly nail clipper.
34:04That's a smelly nail clipper.
34:07There is a company that has the top share of food in Japan.
34:14It's a star company that opened a convenience store in a surprising way.
34:22It's in Akita Prefecture.
34:24It's called YAMADA FOOD.
34:27It's a character.
34:29I'm sure you've eaten it.
34:32Is it only in the morning?
34:33It's not only in the morning.
34:36Is it only in the morning?
34:38That's right.
34:40I don't know.
34:41It looks like seaweed.
34:43I don't like it.
34:45I want to guess.
34:46Everyone eats it.
34:48It's almost there.
34:52I don't want to guess.
34:54It's almost there.
34:55Is it seaweed?
34:56Is it miso soup?
34:57Is it natto?
34:58I don't want to guess.
35:00I don't want to guess.
35:03I don't want to guess.
35:06It's a little different from the reality.
35:09This is it.
35:10What is it?
35:12This is it.
35:14It's a natto for business.
35:18It's a natto for business.
35:19This is it.
35:21This is it.
35:23I don't know.
35:24I've never seen it.
35:26You've never seen it?
35:27It's a tube.
35:29That's good.
35:30It's like sushi.
35:31That's it.
35:33I don't want to guess.
35:35I don't want to guess.
35:39I think he's wrong.
35:41I think he's wrong.
35:44Have you ever eaten a sushi roll at a convenience store?
35:51Is it this?
35:53Yamada Foods in Akita prefecture makes 40% of this.
35:58It's really good.
36:00Have you ever eaten it?
36:01Have you ever eaten it?
36:02Is it this?
36:03I want that!
36:05Originally, the chef used to cut the natto with a knife,
36:13but it was a lot of work.
36:15So I thought it would be good to use a tube.
36:19So I developed this because the knife and cutting board do not get dirty.
36:25It comes out evenly.
36:26It comes out evenly.
36:28In addition, there is no need to squeeze it out.
36:30You can roll natto just by putting it in.
36:32I also developed the natto core.
36:34If it wasn't for Yamada Foods,
36:36I may not have been able to eat natto roll so easily.
36:40By the way, please tell me that.
36:42Yes.
36:43As a good way to eat,
36:44there is a great thing called fermentation, temperature, fermentation, temperature, and fermentation.
36:48Please put a little yogurt in natto.
36:51What?
36:52If you put kimchi in it or miso in it,
36:55it's very good for your intestines.
36:58Sounds good.
36:59Is it delicious?
37:00It's delicious and good for your intestines.
37:02That's a great fermentation.
37:03That's right. It's the best.
37:05Both are good.
37:06By the way, that's why.
37:08There are various reasons.
37:09Natto has been left in the refrigerator for a long time.
37:12Even if the expiration date is over,
37:15it's okay because it's already rotten.
37:18You want to eat it, right?
37:19You want to eat it even if it's hard, right?
37:21When I say that I ate it,
37:23on TV or radio,
37:25I get a little angry.
37:28That's right.
37:29I've had that once.
37:33Next, a small and medium-sized company in Fukuoka
37:36was making school lunches all over Japan.
37:41I'm making something that you've definitely eaten.
37:45What?
37:46This is Takashokuhin in Fukuoka Prefecture.
37:50It's not that big at first glance.
37:52That's right.
37:55Most Japanese people have eaten it,
37:58but 50% of them die.
38:01Immediately.
38:03What should I hide?
38:05That is...
38:06What is it?
38:07What is it?
38:08What is it?
38:09What is it?
38:10It's very difficult to stabilize.
38:13It's starting to sell.
38:15It's starting to sell.
38:26If you want to watch this program again,
38:29go to TVer.
38:31Takashokuhin in Fukuoka Prefecture
38:33made school lunches.
38:35About 50% of them die.
38:39What should I hide?
38:40That is...
38:41What is it?
38:43It's a small bag of jam that you eat at school lunches.
38:48I've seen it.
38:49I think it's from the Showa period.
38:51I've seen it.
38:52I've seen it.
38:53I think it's from the Showa period.
38:55I've seen it.
38:56I think it's from the Showa period.
38:57I've seen it.
38:58I've seen it.
38:59I've seen it.
39:00I've seen it.
39:01Young people can eat both sour and salty.
39:05When I was young, I ate this jam.
39:07I've seen it.
39:08It's a small bag of jam that you eat at school lunches.
39:12In fact, in the Showa period,
39:14Takashokuhin was developed in Japan for the first time.
39:18After the war,
39:20the situation of school lunches of Japanese children was greatly affected.
39:25After the war,
39:27Japan finally started to eat bread,
39:28and the number of school lunches increased.
39:30But at that time,
39:31there was no small bag,
39:33so everyone made a big line
39:35and brought jam to their own plates.
39:38At that time, it was difficult to distribute the jam.
39:42At that time,
39:43Takashokuhin saw the liquid in the small bag of jam.
39:48He thought it was a good idea,
39:50so he designed a machine to fill the jam.
39:54That's how he made this jam.
39:56What's more amazing is that
39:57he didn't use food coloring to make it easier for children to eat.
40:00This is a natural color.
40:02It's very difficult to stabilize the jam.
40:05He started to use food coloring.
40:07He started to use food coloring.
40:09He added various kinds of food coloring,
40:11so that the color wouldn't change or the taste wouldn't change.
40:13Takashokuhin made a lot of efforts.
40:15It's been over 65 years since it was released,
40:18but there is no more convenient way to distribute it.
40:21In recent years,
40:22it has reached the level of hospital food.
40:25He jammed the seaweed to be put on rice,
40:27and it became very popular.
40:29It is said that it is just a jam.
40:31The annual income is 4 billion yen.
40:35One more thing.
40:37I want you to know the secret of vegetable sommelier.
40:39It's a big boom in Southeast Asia.
40:42Japanese vegetarians create a new food culture.
40:46Actually, it's a big boom in Thailand.
40:53People in Thailand and Southeast Asia love it.
40:58What is it?
41:00Exports from Japan are about six times in five years.
41:04There is a food that exports 800 million yen a year.
41:09What is it?
41:13It's Japanese roasted sweet potato.
41:17It's also popular in Japan.
41:20It has a good balance of sweetness and stickiness.
41:24It's a big hit not only in Thailand, but also in Singapore and Hong Kong.
41:29The whole of Southeast Asia is a big boom in Japanese roasted sweet potato.
41:34Don Don Donki has been on the market,
41:37and overseas, Japanese roasted sweet potato is a big boom.
41:41The output of sweet potatoes is about 6,000 tons a year.
41:45It exceeds 250 billion yen.
41:48In 2019, Kushima Aoi Farm in Miyazaki Prefecture produced about 30% of this output.
42:04Give me three bags of sweet potatoes.
42:08People are crazy about Kushima Aoi Farm's sweet potatoes.
42:12The reason is...
42:14What should I hide?
42:16The reason is...
42:18Because it's tastier than other sweet potatoes.
42:24Sweet potatoes are exported about six days by boat.
42:28At that time, it was scratched on the way,
42:31and not only did the taste fall, but it also rotted.
42:34The disposal rate is 60%.
42:37However, by putting it in a high-temperature air,
42:40and doing the work of removing scratches twice,
42:44and shipping it,
42:46high-quality sweet potatoes can be eaten.
42:49People are crazy about it.
42:51Thanks to Kushima Aoi Farm, it has become 10%.
42:54Kushima Aoi Farm is the savior of the sweet potato world.
42:59And actually, I have a favor to ask you from here.
43:02A company like this is currently developing Japanese varieties that are proud of in the world.
43:08Developing new varieties to expand Japanese sweet potatoes.
43:13They are still recruiting without a name.
43:16This kind of company is modest and modest.
43:18It's just enough to give us a name.
43:21Kushi-maimo.
43:23It's like a sweet potato.
43:25Kushi-maimo.
43:26It's like a Kushi-maimo.
43:28Then, the modest people in the company can say,
43:30This is the variety we made.
43:32Then, the modest people in the company can say,
43:36It's okay to call it Tere-to.
43:39He's taking something away.
43:41He's taking something away.
43:43Lastly, Ucchan will announce the MVP of the day.
43:49Well,
43:51Polymer.
43:52Polymer, thank you very much.
43:55Thank you very much.
43:57Thank you very much.
43:58Thank you very much.
43:59Is it old to be cruel?
44:01Tuna fisherman's comfortable life on the battlefield.
44:05Gotouchi Salmon is a famous restaurant.
44:08Tuna VS Salmon.
44:09Which is the national fish?
44:11Why?

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