(Adnkronos) - Secondo recenti dati di Skyscanner, gennaio rappresenta un momento cruciale per il 51% dei viaggiatori italiani, che approfittano di questo periodo per prendere decisioni importanti per il nuovo anno, inclusi i piani di viaggio. Le ricerche di voli e hotel sulla piattaforma, infatti, sono già aumentate rispettivamente di oltre il 20% e il 30% rispetto alla stessa settimana dell’anno precedente, dimostrando il desiderio degli italiani di viaggiare. Tuttavia, un nuovo studio rivela che i viaggiatori spesso si trovano "persi" nella fase di pianificazione, bloccati nella ricerca della destinazione perfetta. Questo ha portato alla nascita di un nuovo fenomeno, il "WanderLOST," un termine coniato da Skyscanner in collaborazione con la rinomata neurologa e neuroscienziata Faye Begeti per descrivere questo dilemma dei viaggi. Insieme, hanno analizzato e affrontato questa sfida moderna, offrendo ai viaggiatori consigli pratici basati sulla scienza e suggerimenti sulle destinazioni più economiche per aiutarli a prenotare quel tanto desiderato viaggio.
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00:00WONDERLOST
00:04Spending weeks worrying about the planning of the holidays,
00:08facing endless destinations and offers,
00:11but finding themselves more overwhelmed by the organization than enthusiastic about the departure,
00:16is the phenomenon of WONDERLOST, term coined by Skyscanner
00:20in collaboration with neurologist and neuroscientist Faye Begetti.
00:24Together, they worked to understand and face this modern phenomenon of WONDERLOST,
00:29which translates into the paralyzing feeling of being lost in a sea of choices and offers,
00:35which makes it less likely to complete the booking of a trip.
00:39There are many Italian travelers who perceive such a feeling,
00:43as proven by the Skyscanner survey.
00:45Our research reveals very interesting data.
00:48For 51% of Italians, in fact, January is the crucial time for planning trips.
00:5582% struggle to decide the ideal destination
00:59and 86% of Italians have stated that there is a risk of losing the best offers
01:04in the event of an excess of options and variables.
01:07The cost is always the most important element for choosing the destination,
01:12for almost all Italians, up to 96%.
01:16For this reason, Skyscanner offers concrete tools to combat WONDERLOST.
01:21The WONDERLOST search, in fact, allows you to discover new destinations,
01:24less ordinary and with possible surprises,
01:26ordering flights from the lowest price.
01:29The search for multiple dates helps to find the most convenient days to travel.
01:34We have also developed other practical tools,
01:38the savings generator, price warnings and cheaper months.
01:43Skyscanner has also unveiled the cheapest destinations
01:47available from Italian airports for 2025,
01:50to simplify the choice and make holidays more affordable,
01:54also from an economic point of view.
01:56For example, one of the surprises is Sofia, in Bulgaria,
02:00at only 39 euros.
02:02Then, as an island, we have Corfu and Orbia at 70 euros.
02:06Finally, we have the most classic European capitals,
02:08such as Budapest, Berlin and London,
02:10which range from 80 to 100 euros.
02:12With Skyscanner, the WONDERLOST will no longer be an obstacle.
02:16You can focus only on the pleasure of discovering new destinations,
02:19without any stress.