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00:00My Baka Semaishi!
00:04Tonight, we explore a small history that no one has ever investigated.
00:08First, please take a look at this.
00:12I don't think young people will understand this.
00:15Wow, it's nostalgic.
00:17Isn't this that?
00:19Crane Game?
00:20That's right. Morita-san, too.
00:22It's an old game like that.
00:24That's right. Oh, it was this.
00:26It has an image.
00:27I haven't seen it recently.
00:29It was the first crane game to be released in 1965.
00:34Oh, it was the first.
00:35That's right.
00:37It's a game that uses your profit.
00:39Profit?
00:40Profit?
00:41It's a message for people who buy this, right?
00:43That's right. It's about money.
00:45I didn't know you were going to use the word profit.
00:48Customers say it's a profit.
00:50I see.
00:51It's a great catchphrase.
00:53This was a mascot and key holder that was about 5 cm in size at the time.
01:01Now, let's move on.
01:02The theme is this.
01:06A crane game that is getting bigger and bigger.
01:11That's right.
01:12It's amazing.
01:13That's right.
01:14A crane game that is expected to sell more than 2.8 billion yen a year.
01:23The economic scale of the sale of crane games.
01:29This time, we will study how big the crane game has become in 60 years of history.
01:36It's a racing doll.
01:38Oh, it's Oguri-chan.
01:40It's a horse.
01:41There were a lot of them.
01:42When we studied it, we saw a big event in the crane game industry that led to the massive price of crane games.
01:49Furthermore...
01:50Which one?
01:52This one.
01:54The most expensive one in Japan is here.
01:57In the second half of the program, everyone will jump out of the studio and challenge the crane game.
02:02What is this?
02:03What is this?
02:04This is what the recent game center looks like.
02:08Look at this.
02:09I see, I see.
02:10You have an image, right?
02:11I see, I see.
02:12The doll is huge.
02:14It's getting bigger and bigger.
02:18Now, let's take a closer look at how big the crane game has become in 60 years of history.
02:26First, let's take a look at this video.
02:30A crane game that supports 62.6% of the total sales of amusement facilities.
02:36By the way, the number of stores in the game center in Japan has decreased to the peak in the mid-80s.
02:44The crane game specialty store is on the rise.
02:49In addition, in mid-2025, Lawson announced that he would set up a crane game machine for 1000 stores nationwide.
02:57That's right.
02:58What?
02:59Lawson?
03:00You can play crane games in Lawson?
03:02Do you mean bread?
03:05The crane game was born in Japan in 1965.
03:11There was an early crane game at the game center in Saitama Prefecture.
03:16This is the first crane game.
03:18This is an early crane game that appeared from 1960 to 1970.
03:26At first, the crane was operated by peeking from the top and side.
03:30Peeking from the side.
03:32It was a type that took small prizes in a capsule of about 10 cm with three worms.
03:39It's a wobbly one.
03:41The popularity of the crane game called for the operation of the machine,
03:46and it became popular in hot springs and game corners in department stores.
03:52And in the late 1970s, a type that peeked from the front and side appeared.
04:00However, at that time, it was not yet treated as the main axis of the game machine.
04:07The size of the prizes did not change.
04:09In a capsule of about 10 cm, there were prizes for adults of about 5 cm,
04:14such as a lighter, a capsule button, and a famous miniature bottle.
04:21And in 1985, the first Nihon Arm type appeared.
04:30Grab the prize with Nihon Arm and drop it at the drop-off point.
04:38The drop-off point of the capsule expanded to a size of 20 cm,
04:43and the prize also changed to a size of about 10 to 15 cm.
04:49Now, the prize is...
04:52I can't think of it now.
04:54Yes, UFO catcher.
04:56It's already close to Yankee.
04:58I've never seen a cigarette before.
05:01Who is this for?
05:03Yankee?
05:04Is it a Yankee or a transformation?
05:06It's not a change button, is it?
05:08I don't know what makes me happy,
05:10but the price was completely different in the past.
05:13It was quite sharp.
05:15The plush toy I got at that time was still like this.
05:19Yes.
05:21No brand plush toy.
05:23What is this?
05:24The size is 10 to 15 cm.
05:26Yes.
05:27It's still small.
05:29In fact, the plush toys that were on sale at the time were bought cheaply and made into prizes.
05:35In 1985, this was born.
05:39Yes.
05:40The UFO catcher that Sega announced.
05:42This is the most general feeling.
05:45It's the image of the UFO catcher that came out first.
05:48The arm got bigger and this became a big boom.
05:54I see.
05:56In fact, there was a surprising event at this time.
06:01This is it.
06:03The limit of the budget for prizes was expanded.
06:06There was a limit of up to 200 yen for each prize.
06:10It's a law.
06:11I see.
06:12It was probably a rule not to make the prizes too expensive.
06:15I see.
06:17There was a promise.
06:19But the police officer...
06:21Go, go, go, go!
06:23It became 500 yen.
06:25The police officer did it.
06:27It was just before the bubble.
06:29This will spread.
06:30I think it was decided to help the public.
06:34The limit of the prize was raised.
06:36The arm got bigger and this was made.
06:40Anpanman's plush toy.
06:43Yes.
06:44It's Anpanman.
06:45That's right.
06:46Don't you have an image of this in the past?
06:50I feel like there was something.
06:52I want this.
06:54It's easy for children to ask for it.
06:56That's right.
06:57And this is a plush toy that was popular at this time.
07:03It looks like this.
07:05Decorate a plush toy in the car.
07:07I see.
07:08I see, I see.
07:09It's a Yankee.
07:11There was a boom to put a plush toy behind a car.
07:16With a stick.
07:18It was like a plush toy was shaking.
07:21There was such a thing.
07:22It represents the boom of crane games.
07:25Anpanman and such plush toys were able to pay the rights of criminals by raising the limit.
07:32It became possible because they were able to pay the rights.
07:35In addition, a company that makes crane game products was born.
07:40It's called Banpresto.
07:42I see.
07:44And popular characters such as Ultraman and Gundam were awarded one after another and sold 70 million copies a year.
07:52It was a two-headed thing like SD Gundam.
07:54There was such a thing.
07:55Like Kamen Rider.
07:56Compared to the previous prizes, the size has exceeded 20 cm.
08:0120 cm? That's quite a lot.
08:03It's getting bigger.
08:05Now, in the 1990s, this prize boom came.
08:10Oh, Oguri Cap!
08:12It's a horse.
08:13There were so many.
08:14A plush toy of a racing horse.
08:16Oguri Cap and Narita Brian were racing.
08:20Yes.
08:21With the success of Oguri Cap, there was a horse racing boom in the late 1980s.
08:25It became a prize of crane games.
08:28And this year, that god's wind will blow again.
08:32What?
08:33The budget for prizes will be expanded.
08:37Until now, each prize was 500 yen.
08:40Yes, yes.
08:41From here?
08:42How much is it now?
08:44Go!
08:45Grab it!
08:46Grab it!
08:48800 yen!
08:50The police department raised it to 800 yen.
08:54It's quite a lot.
08:55There are probably people who like crane games in the upper class.
08:59At this timing, you can increase the production cost and the prize money.
09:04That's how it was made.
09:07It's a figure.
09:09The figure and goods of One Piece were very popular.
09:13It's very popular now.
09:16In 1997, the serialization of One Piece started.
09:22The figure of One Piece was very popular.
09:25Let's compare it with the previous prizes.
09:28It's about 2 to 2.5 times bigger.
09:34With the budget of 800 yen, you can get various prizes.
09:39This one.
09:40Interior decoration.
09:43And toys.
09:45You can get these kinds of prizes.
09:47At that time, there was a prize like this.
09:50Marine catcher.
09:51There was!
09:52There was!
09:53There was a prize.
09:54There was!
09:55Dismantling equipment.
09:57I remember there was something like this.
09:59I remember that I finally put water in it.
10:02What does that mean?
10:05First, you have to catch the marine catcher.
10:07That's right.
10:08You have to catch one and catch another one.
10:13The prize money went to the marine catcher.
10:16I feel like I'm out of breath.
10:18From now on, popularity will decline a little.
10:21In the 2000s, this kind of game became popular.
10:26Dance Dance Revolution.
10:28That's right.
10:29And so-called Purikura.
10:31And large-scale shooting games.
10:33There was a boom in large-scale Yu-Gi-Oh!
10:36So-called game centers.
10:39With this force, the place for crane games is gradually disappearing.
10:44However, in 2012, crane games will rise again from an unexpected angle.
10:50Here it is.
10:51YouTube is popular with crane games.
10:56Hikakin, Hajime, Tokai On-Air, etc.
10:59I tried 10 crane games.
11:01I tried until I got all the crane game prizes.
11:05It's the early days of YouTube.
11:08It goes well with crane games.
11:11It will be a very popular video.
11:13And in 2015, the crane game industry will change.
11:18Here it is.
11:20Online crane game.
11:22Even if you don't go to a game center, you can enjoy it on your computer or smartphone.
11:26The prize will be delivered to you later.
11:29With this mechanism, it has become very popular.
11:32What's so fun about this?
11:34This is not a crane game.
11:37You can get a lot of prizes when you go to the bathroom at home.
11:42You can operate it remotely.
11:44And you can do this for 24 hours.
11:46There are many hours.
11:48There is no time limit.
11:50You can do it whenever you want.
11:52It's a future-type crane game.
11:55It's popular on YouTube.
11:57It's also popular online.
12:00All you have to do is wait for it to happen.
12:03Everyone, that kamikaze.
12:05If you come here again, it's huge.
12:08The tree has matured.
12:10Police station.
12:11Police station!
12:13Please!
12:14Please move!
12:16Here it is.
12:19It's huge.
12:21It's fun to come here with everyone.
12:23Yes, it is.
12:29The tree has matured.
12:30Police station.
12:31Police station!
12:33Please!
12:34Please move!
12:36The fans' wishes have arrived.
12:39Increase the budget for prizes.
12:43One prize is 800 yen.
12:45The budget has been raised to 2,020 yen.
12:48I want to come here again.
12:50Let's go!
12:52Let's go to Odai!
12:54Let's go!
12:56Odai!
12:58The police station has been raised to 1,000 yen.
13:02It's going to be a lot.
13:04Odai has been raised to 1,000 yen.
13:061,000 yen is written in the policy of the police station.
13:13The budget has been raised to 2,020 yen.
13:15This is the prize of the crane game.
13:18Enlarge the stuffed animal by more than 50 cm.
13:22It has a lot of history.
13:25There is a big bag of sweets for the prize.
13:28Yes, yes.
13:30Like Umaibo.
13:32That's right.
13:33By the way, AD has challenged the crane game this time.
13:37Here is the result.
13:39Giant Pringles.
13:41Umaibo.
13:42Carpaccio.
13:43Potato chips.
13:44I remember.
13:45It's noisy.
13:46Yes!
13:47It's catering for your dressing room today.
13:51I see.
13:52I thought it was strange.
13:53I thought it was strange, too.
13:55The program has become so strict that we have to shoot the catering in the crane game.
13:59No, no, no.
14:00This is more expensive.
14:02It's expensive.
14:03It's expensive to shoot Umaibo in the crane game.
14:05Let's go back to the research theme this time.
14:08How far has the size of the prize progressed?
14:11I found the biggest prize in the crane game so far.
14:19Here it is.
14:21It's big.
14:22It's big.
14:23How does it come out?
14:25It's unexpected.
14:29It's a shark.
14:31This is 1.40 m.
14:33It's in the way.
14:34There are couples who carry this kind of thing.
14:37Like this.
14:39Maybe her boyfriend took it.
14:42He said he wanted it.
14:44Usually, eyebrows are like this.
14:46This is the biggest prize.
14:48It's the biggest prize.
14:50It's the biggest prize in Japan so far.
14:53By the way, this is the crane game where you can shoot this shark.
14:57It's 4 m high.
14:59When I see this alone, I want to play it at least once.
15:04So, it's gotten this big.
15:07Let's sum it up.
15:09I asked SEGA a question.
15:15What kind of prize will you get if the budget is 1,500 yen?
15:21Here is the answer.
15:23The size will increase.
15:26Also, the quality of the figures will increase.
15:32Also, there will be more items like electronic devices.
15:38I think there will be more possibilities.
15:43So, there will be a time when electronic goods will appear as prizes.
15:51Also, there will be a time when all the people will be able to play the crane game.
15:57I don't think that's the case.
16:00There is one thing I can do.
16:03Police officers, are you watching this?
16:07Please give me 1,500 yen.
16:13I'm waiting for your budget.
16:18Thank you for listening.
16:20It's getting bigger.
16:23When I was in high school, there was a baseball game at a local game center.
16:30What's that?
16:31The girls took off their underwear one by one.
16:34It was a sexy game.
16:36At the end, when the game was over,
16:40the screen went out the moment they took off their underwear.
16:44A capsule came out from the bottom and underwear came out.
16:48What's that game?
16:49This person was wearing underwear.
16:51You're lying.
16:54What's that?
16:55What I want is the fun of the process.
17:00That's the point of UFO Catcher.
17:03Even if you can't get the item, you can feel the excitement.
17:07I think that's important.
17:09I hope the game will be revived by the police.
17:14I might be able to lower the price.
17:16I'll get my 800 yen back.
17:18If it's like that.
17:20How about you, Morita?
17:22It's getting bigger.
17:24I think it's not official.
17:28I think it's lovely.
17:30That's good.
17:32Why don't you lower the price again?
17:35Let's go back to this era.
17:38There was a time when I was happy with this.
17:40Only half-official items are cute.
17:43I think everyone is playing the crane game.
17:48What?
17:50The crane game?
17:51Which one?
17:53You said it.
17:56Which one are you pointing at?
17:59Isn't it strange?
18:03I'll give you an example.
18:05Don't you want to play the crane game?
18:07Yes, I do.
18:09We have a crane game for you.
18:12What?
18:16We have a crane game for you.
18:18What?
18:19Let's play the crane game together.
18:22We're not coming to Japan.
18:24Let's go.
18:26Researcher, please take a picture of Ragu.
18:30Can't I take a picture of Chika?
18:32I'm sorry.
18:34You have the right.
18:36A young regular challenges the crane game.
18:40Can he get a prize of about 30 cm from this drop?
18:46The budget is 500 yen.
18:48The challenge is up to 5 times.
18:51Is it 2,100 yen?
18:53Start.
18:54It looks easy.
18:56It's fun to come with everyone.
18:58That's good.
19:00I'm serious.
19:01There's a stick in the middle.
19:04That's good.
19:06That's good.
19:08That's not good.
19:10The head is heavy, so you have to go forward.
19:15I can't do it at once.
19:18What about my motivation?
19:20I can't do it at once.
19:22I'm exhausted.
19:24You have to connect it.
19:26The diagonal is good.
19:28That's good.
19:30Use your head.
19:35That's not good.
19:37I can't get it.
19:39The third one is Hana Sugihara.
19:44It moved.
19:45She failed to lift it up.
19:48The fourth one is Seiya.
19:50I can't help it.
19:52You.
19:53Seiya.
19:54It's in between.
19:56It's in between.
19:59The researcher.
20:01It's a mess.
20:03It's the last 100 yen.
20:05She failed, but it's close to the end.
20:08It's the last challenge.
20:11They all connected it.
20:15It's more dramatic than I thought.
20:18You can do it.
20:20How is it?
20:22It's in.
20:23That's good.
20:25That's really good.
20:29What is this?
20:31What should I do?
20:33What should I do?
20:35It's a mess.
20:38What is this?
20:39It's the last 100 yen.
20:42What do you mean?
20:44Please go to the lab.
20:45You have to push it so that the arm comes here.
20:51I see.
20:52I think I can go a little further.
20:55I should push my head.
21:01Push it.
21:02If you put your foot in.
21:04Look.
21:12It's really fun.
21:15It's really fun.
21:17I'm surprisingly happy.
21:19It's so much fun.
21:22That's good.
21:23It's good to be able to do it.
21:25It's good to do it on the spot after a long time.
21:27It's exciting.
21:28It's fun.
21:30Thank you for coming to the lab.
21:33Is this the end?
21:40This is the lineup for next week's announcement.
21:45Please look forward to it.
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