私のバカせまい史 2024年12月19日 わさビーフリニューアル史をバカリズム独自研究
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TVTranscript
00:00I'm Bakasema Ishii!
00:04Tonight, we will continue to study a narrow history that no one has ever investigated.
00:09We are the Bakarizumu Research Institute.
00:16This time, we will study everyone's favorite snack, potato chips.
00:24Speaking of potato chips, the market size in Japan is 13.75 billion yen.
00:30It is a national snack.
00:33I will ask everyone here.
00:35Speaking of potato chip manufacturers, where do you think they are generally?
00:40Everyone here and everyone in front of the TV, let's say it together.
00:45One, two...
00:46Calbee!
00:48What did you say, Morita?
00:49I said Calbee.
00:51Sugiura?
00:52Koikeya.
00:53Yes, Seiya.
00:54Koikeya.
00:55Yes.
00:56I think most people said Calbee.
01:00If there was someone here who said something other than Calbee,
01:05I'm sure it was me.
01:07I think it was on purpose.
01:09Did you say it on purpose?
01:10Because I heard a general image, not a preference.
01:17So Calbee must have come to his mind.
01:22It's definitely Calbee.
01:23Please look at this as evidence.
01:26Calbee's sales in the potato chip industry is 70%.
01:31And I told you this, right?
01:33Let's say it together.
01:36That's right. I want to say it together.
01:38So if you say something other than Calbee, of course it will float and stand out.
01:43If you say something other than Calbee while knowing that,
01:48I think you're trying to appeal to yourself.
01:55So I think it's something other than Calbee.
02:02No, no, no.
02:04For example, I belong to a comedy agency called Maseki Entertainment.
02:11Speaking of comedy agencies,
02:14I'm Yoshimoto.
02:16I'm the head of the industry.
02:18And on top of that, I belong to Maseki Entertainment, which is my favorite agency.
02:23This is my preference.
02:25By the way, Calbee, it's not just potato chips.
02:28It's amazing.
02:29Cup Ebisu, Sapporo Potato, Jagabi, Jagariko.
02:32I've eaten them all.
02:33I'm sure you've eaten them, too.
02:34Yes, of course.
02:35I've eaten them, too.
02:37I've eaten them, too.
02:39The second place in the industry.
02:40Where is it?
02:41You can see it in the graph.
02:42The sales share is 20%.
02:43It's quite far from Calbee, but it's still the second place in the industry.
02:47Here it is.
02:48Koikeya.
02:49Seiya's favorite, Koikeya.
02:51By the way, Koikeya.
02:52Other than potato chips.
02:54Karamucho, Suppamucho, Dondabu, Scoring Scone.
02:57It's amazing. It's a unique route.
02:59Scone is also Koikeya.
03:00And the third place I'm curious about.
03:02Please look at this.
03:03The sales share is about 5%.
03:05That's the result of Yamayoshi.
03:09By the way, I think you all thought this.
03:12No, no, no.
03:14Masa.
03:15You said this.
03:17You almost said it out loud.
03:20I think many people can't tell just by hearing the company name.
03:24How about this?
03:25Wasabi beef.
03:27Yamayoshi.
03:29Besides wasabi beef, Yamayoshi sells many other products.
03:33Let's look at the lineup.
03:34This one.
03:35Potato chips.
03:36Infinite pepper spice flavor.
03:38Potato chips.
03:39Overwhelming Hakata mentai flavor.
03:41Potato chips.
03:42Hokkaido smoked butter flavor.
03:45I think you all thought this.
03:49You almost said it out loud.
03:51It's all about mentalism today.
03:54As I introduced earlier,
03:56the sales share of Yamayoshi is about 5%.
04:01Out of all of Yamayoshi's products,
04:0555% of them are wasabi beef.
04:08In other words, Yamayoshi is competing with other popular brands
04:14by selling only one wasabi beef.
04:19Yamayoshi is competing with Yoshimoto Kogyo, the biggest company in the comedy industry.
04:23They are competing with a group of signboard entertainers.
04:26They are Yamayoshi.
04:28They are the wasabi beef of the comedy industry.
04:31That's how much of a signboard entertainer Yamayoshi is.
04:34By the way, do you know?
04:36The number of wasabi beef you can find in supermarkets and convenience stores
04:40is the 15th generation.
04:43In other words, Yamayoshi has been renewed 14 times since its first appearance.
04:49It's been a long time, but today's theme is...
04:55The renewal of wasabi beef.
05:00First of all, potato chips was born 171 years ago.
05:04It was born in New York, USA in 1853.
05:09One day, at a hotel restaurant, a customer complained that the fried potato chips were too thick.
05:15The president, who was angry at this, said,
05:17I don't have a problem with this.
05:19He took out a thin cut of potato chips.
05:22Then it became popular, and potato chips were born.
05:27It was born by chance.
05:29And in 1950, 97 years later,
05:31an American potato chip company opened in Japan.
05:34They released their first domestic potato chips.
05:37In other words, the first domestic potato chips was neither Calbee nor Koikea.
05:40It was an American potato chip company.
05:42And 12 years later, in 1962,
05:45Koikea released potato chips.
05:47Koikea was faster than Calbee.
05:50And 11 years later, in 1973,
05:55Yamayoshi Seika released potato chips.
05:58It was ahead of Calbee.
06:01And two years later, in 1975,
06:05Calbee finally released potato chips.
06:08And three years later, in 1978,
06:11Calbee released potato chips, Consomme Punch.
06:14Here it is.
06:16It was a big hit.
06:17From here, it returned to the top of the industry at a tremendous speed.
06:20With such a big hit of Consomme Punch,
06:23in 1984, Koikea also released a new flavor,
06:27which shocked the industry.
06:29It was this.
06:30Karamucho.
06:32I love it.
06:33Karamucho was a very popular snack among young people.
06:38After that, it became a long-selling product.
06:41On the other hand, Yamayoshi Seika was still
06:44only selling salt and seaweed salt.
06:46It was an orthodox flavor.
06:49Even if you go to sell it,
06:52you don't need it because it already has an orthodox flavor.
06:55There was already a lot of it.
06:56It was hard to compete with it.
06:58As the days that forced such a struggle continued,
07:01Yamayoshi Seika's chairman thought,
07:04he had no choice but to develop his own product.
07:07And he remembered one thing.
07:09Speaking of which,
07:10the roast beef he ate in America when he was a student was delicious.
07:13Roast beef.
07:14In addition,
07:15the combination with the wasabi on the side was the best.
07:19With this?
07:20That's right.
07:21If you make potato chips with wasabi and beef,
07:24it will sell well.
07:26So, the chairman immediately developed a new flavor
07:29based on the memories of his student days.
07:31He released Consomme Wasabi,
07:33which is also the predecessor of Wasabi Beef.
07:36However,
07:37the sales of Consomme Wasabi didn't go up much,
07:40so the taste remained the same.
07:42He changed the name to American Taste
07:45and re-released it.
07:48But even so,
07:49the sales didn't go up.
07:52At that time, the sales manager of Yamayoshi Seika
07:54thought while eating American Taste.
07:58Why doesn't it sell even though it's so delicious?
08:00He had confidence in the taste.
08:02And he came to an answer.
08:05That's right.
08:06The name is not good.
08:08So, the sales manager immediately thought of a new name
08:12and said this at a meeting one day.
08:14Everyone, listen.
08:16Wasabi and beef.
08:17Wasabi beef?
08:19This is it.
08:20Then, the employees who heard it said,
08:23I'll take it.
08:25In this way,
08:26the first Wasabi Beef,
08:28whose name was decided from the seaweed of the meeting in 1987,
08:32was released for the first time here.
08:34And in this package,
08:36the character of the cow,
08:38Wasabi Beef, was on it.
08:40Did you take it?
08:41I took it, too.
08:42This is a joke.
08:44I took it.
08:45When the first Wasabi Beef was released,
08:48it recorded a decent sales.
08:51But compared to the American test,
08:53it was just a little sold.
08:55So, MS Seika will do more research to sell more Wasabi Beef.
08:58And in 1991,
09:00the second Wasabi Beef was renewed.
09:04First, the taste remained the same.
09:06And the Wasabi Beef on the package
09:08was changed from the whole body.
09:10What?
09:11The renewal?
09:12It was changed to the upper body.
09:14Because,
09:15actually, the consumer said
09:17that the four-legged cow was not cute.
09:20So, the four-legged cow was thrown away.
09:22So, Yamashita Seika
09:24held a meeting and
09:26changed the picture of the four-legged cow.
09:29And then,
09:30the second Wasabi Beef was released.
09:32It was a big hit.
09:33What?
09:34He said,
09:35only the face was better.
09:37On the other hand,
09:38King Kalbi
09:39released a new product
09:41that shocked the potato chips industry
09:43for two consecutive years.
09:45Here it is.
09:47Pizza Potato and Kataage Potato.
09:49Both are delicious.
09:51Both are a big hit.
09:53And then,
09:54Koikeya can't stay silent.
09:56In 1993,
09:57the new product of the MUCHO series
09:59followed by Kara MUCHO,
10:01Super MUCHO.
10:02This is delicious.
10:03This was also a big hit.
10:05And then,
10:06Yamashita Seika
10:07can't lose.
10:09In 1995,
10:10finally,
10:11the third Wasabi Beef was released.
10:14What are you doing?
10:15You just changed the picture of the Wasabi Beef.
10:18I just changed the picture of the Wasabi Beef.
10:21I made it bigger.
10:22You made it bigger.
10:23I thought,
10:24I can sell more and more.
10:26But,
10:27unfortunately,
10:28the sales didn't go up.
10:30Yamashita Seika's employees
10:32were worried.
10:34Why didn't they sell the Wasabi Beef?
10:36I don't think so.
10:38And then,
10:39the next year,
10:41in 1996,
10:43the fourth Wasabi Beef was released.
10:45I just changed the picture of the Wasabi Beef.
10:47I made the Wasabi Beef smaller again.
10:50You made it smaller.
10:51I thought I couldn't make it bigger.
10:53And then,
10:54if I made the Wasabi Beef smaller,
10:56the sales went up.
10:57The sales went up.
10:58What?
10:59Is it related?
11:00I wonder if it's related.
11:01The employees continued
11:03to have meetings to get more people to eat it.
11:05As a result,
11:06in 1998,
11:07the fifth Wasabi Beef was released.
11:09For some reason,
11:11the Wasabi Beef
11:12was sold out.
11:13Why?
11:14It was sold out.
11:15No, no, no.
11:16But as a result,
11:17the sales didn't go up.
11:19I knew it.
11:20It's not related.
11:21And then,
11:22the next year,
11:23in 1999,
11:25the sixth Wasabi Beef was released.
11:26What's this?
11:27And then,
11:28finally,
11:29the Wasabi Beef was released.
11:31The Wasabi Beef became bigger.
11:32Yes.
11:33I thought I couldn't sell it.
11:35But,
11:36the sales didn't go up.
11:37What?
11:38It's a quadruple effect.
11:39The body is out.
11:40The legs are out.
11:41The body is out.
11:42Why didn't the sales go up
11:43even though I changed the picture?
11:45To find out the reason,
11:47we conducted a large-scale consumption survey.
11:50We found a shocking fact.
11:51What?
11:52Wasabi Beef
11:53is not for people who like Wasabi.
11:55That's right.
11:56The scales from the eyes.
11:57No, no, no.
11:58The problem was
11:59not the size of Wasabi Beef
12:01or the arrangement,
12:02but the taste.
12:04I was surprised.
12:05And then,
12:06from the first Wasabi Beef,
12:07in 2014,
12:08Yamauchi Seika
12:09improved the taste for the first time.
12:11This is it.
12:12The seventh Wasabi Beef.
12:15The strong taste of Wasabi
12:16was maintained
12:17and the umami and sweetness were enhanced.
12:19So, it was easy for people who don't like Wasabi
12:21to eat it.
12:22And then,
12:23the Wasabi Beef was also reduced from Wasabi.
12:25The size was the smallest
12:26ever.
12:27Ah.
12:28Yes, yes.
12:29It's just right.
12:30It's just right.
12:31Because,
12:32in fact,
12:33another shocking fact
12:34was found
12:35by this consumption survey.
12:36This is it.
12:38It's embarrassing
12:39to see a package
12:40with a big beef
12:41for an adult.
12:42What?
12:43It was difficult.
12:45So,
12:46Yamauchi Seika
12:47renewed the design
12:48in a hurry.
12:50And then,
12:51the sales increased
12:52for the second time.
12:53Wow.
12:54On the other hand,
12:55Oja Calbee
12:57released a consomme double punch
12:59with a strong taste.
13:01Of course,
13:02it was a big hit.
13:03It was delicious.
13:04And then,
13:05a new high-class product,
13:06Potelich,
13:07was released.
13:08This was also a big hit.
13:09It completely absorbed
13:10the consumer of adults.
13:11On the other hand,
13:12Yamauchi Seika
13:13further absorbed
13:14the consumer of adults.
13:15So,
13:16in 2003,
13:17Hachidami Wasabi
13:18was released.
13:19Hey,
13:20why don't you make something else?
13:21What are you doing?
13:22What are you doing?
13:23I marked
13:24the Wasabi beef
13:25so that it wouldn't be embarrassing.
13:26I marked it.
13:27Oh, I see.
13:28It would be nice if it was a mark.
13:29It's not a flag.
13:30It's a mark.
13:31It's an emblem.
13:32And I made the color
13:33a little darker
13:34for adults.
13:35But,
13:36for some reason,
13:37the sales increased.
13:38It's a different taste.
13:39Yes, yes.
13:40Change the Wasabi.
13:41In 2008,
13:42I renewed
13:43the 9th Wasabi beef.
13:45Oh, I see.
13:46The 8th Wasabi beef
13:47that I marked
13:48was made
13:49even smaller.
13:50Oh, I see.
13:51And I made the color
13:52even darker.
13:53Change the taste.
13:54And
13:55the metallic design.
13:56It's different.
13:57It's different.
13:58This is fashionable.
13:59This is fashionable.
14:00It's different.
14:01I don't think
14:02Tasha is watching
14:03what he is doing.
14:04He is developing
14:05a new product.
14:06He is doing
14:07something like a card game
14:08by himself.
14:09He is developing
14:10a new product.
14:11The design
14:12was very popular.
14:13Yes, it was.
14:14It was very popular,
14:15but the sales
14:16increased.
14:17The sales increased.
14:18It's cute,
14:19but I can't get it.
14:20I want to eat
14:21a different taste.
14:22And
14:23in 2011,
14:24the 10th Wasabi beef
14:25that I marked
14:26was made
14:27even smaller
14:28for adults.
14:29How much can you buy?
14:30I made the mark
14:31of Wasabi beef
14:32even smaller.
14:33It's like
14:34it's almost gone.
14:35It's embarrassing.
14:36And
14:37the sales increased
14:38this time.
14:39The sales
14:40increased.
14:41What?
14:42Let's go with this.
14:43I think it's okay.
14:44Don't go in.
14:45Yamaguchi Seika
14:46was totally
14:47excited.
14:48And here,
14:49he finally
14:50released
14:51a new product
14:52that can be
14:53said to be
14:54adventurous.
14:55It's finally here.
14:56This is
14:57plum Wasabi.
14:58Why?
14:59Why did you add it?
15:00I added plum
15:01to Wasabi
15:02and beef.
15:03What?
15:04Where did the plum
15:05come from?
15:06And
15:07I was
15:08so excited
15:09that
15:10in 2014,
15:11I was like
15:12Wasabi beef
15:13without Wasabi.
15:14What are you doing?
15:15What are you doing?
15:16It's just beef.
15:17Just beef.
15:18But when I added Wasabi,
15:19I wanted to add
15:20plum as well.
15:21So
15:22in 2015,
15:23I added plum
15:24without Wasabi
15:25and beef.
15:26Without beef.
15:27Without beef.
15:28Without beef.
15:29Wasabi.
15:30What?
15:31Eat Wasabi.
15:32Eat Wasabi
15:33with plum.
15:34Did you change it?
15:35I added Wasabi
15:36without Wasabi
15:37and beef.
15:38I wanted to add it again.
15:39So
15:40Yamayoshi Seika
15:41has been selling
15:42plum Wasabi beef,
15:43plum Wasabi beef,
15:44plum Wasabi beef
15:45for 3 years in a row
15:46since 2015.
15:47We add
15:48a lot of things.
15:49And
15:50since then,
15:51Yamayoshi Seika
15:52has been selling
15:53new Wasabi beef
15:54with various patterns.
15:55And
15:56we have
15:57sold
15:58115 types
15:59of Wasabi beef.
16:00Really?
16:01We added
16:02and removed
16:03a lot of things.
16:04Of course,
16:05the renewal
16:06of Wasabi beef
16:07hasn't stopped yet.
16:08Yamayoshi Seika
16:09will hold
16:10a meeting
16:11with the creator
16:12of the first Wasabi beef.
16:13Let's go back to the beginning.
16:14Wait.
16:15Wait.
16:16No, no.
16:17There's something I forgot.
16:18I think it's better
16:19to make a new product
16:20with a young one.
16:21It's beautiful.
16:22It suits you.
16:23You're not a beginner.
16:24It suits the first one.
16:25It suits you.
16:26Once again,
16:27after reviewing
16:28the taste and package,
16:29in 2015,
16:30the most
16:31large-scale
16:32renewal
16:33has been made
16:34to 11 types of Wasabi beef.
16:36What?
16:37First of all,
16:38the taste of Wasabi beef
16:39which hasn't changed
16:40until now
16:41has been made
16:42sharper.
16:43Sharper?
16:44Yes.
16:45Not only that,
16:46this is shocking.
16:47For about 30 years,
16:48the Wasabi beef
16:49which has been
16:50the mascot of
16:51Wasabi beef
16:52has been changed
16:53to Wasacchi.
16:54What?
16:55The name?
16:56The name has changed.
16:57Higashiguchi
16:58has become Higashibukuro.
16:59Yes, yes, yes.
17:00Exactly.
17:01It's Mori Higashi.
17:02Due to the large-scale
17:03evolution,
17:04the sales have increased
17:05a little.
17:06What?
17:07It's back to Wasacchi.
17:08However,
17:09after a while,
17:10it will struggle
17:11little by little.
17:12In 2017,
17:13the 12th Wasabi beef
17:14has been released.
17:15It's the same.
17:16Instead,
17:17for 9 years
17:18since 2008,
17:19the Wasacchi beef
17:20which was
17:21marked as small
17:22has been released.
17:23It doesn't matter.
17:24And
17:25the name of the product
17:26has been changed.
17:27It's a little
17:28more expensive.
17:29It's Nigoashi.
17:30Nigoashi has been released.
17:31And
17:32from now on,
17:33the Wasacchi beef
17:34will be released
17:35all over the country.
17:36The name has changed.
17:37It's a new product.
17:38And
17:39three years later,
17:40in 2020,
17:41the Wasacchi beef
17:42will have a shocking renewal.
17:43What?
17:44It's shocking.
17:45Here it is.
17:46What?
17:47What?
17:48What?
17:49What?
17:50What?
17:51What?
17:52It's shocking.
17:53The Wasacchi beef
17:54will be sold
17:55at a high price.
17:56The Wasacchi beef
17:57will be sold
17:58at a high price.
17:59In 2020,
18:00the Wasacchi beef
18:01will have a shocking renewal.
18:02It's shocking.
18:03Here it is.
18:04What?
18:05What?
18:06What?
18:07What?
18:08What?
18:09What?
18:10What?
18:11What?
18:12It's shocking.
18:13The Wasacchi beef
18:14will be sold
18:15at a high price.
18:16Wasacchi beef?
18:17Wasacchi beef?
18:18Is it a cow?
18:19Is it a cow?
18:20By the way,
18:21the designer of
18:22the Wasacchi beef
18:23was Nishio from King Kong.
18:24was Nishio from King Kong.
18:25I see.
18:26The Wasacchi beef
18:27will be sold
18:28at a high price.
18:29The Wasacchi beef
18:30will have a shocking renewal.
18:31That's Mr. Nishio.
18:32However,
18:33the Wasacchi beef
18:34didn't last long.
18:35In 2022,
18:36the 14th generation
18:37of Wasacchi beef
18:38will be sold.
18:39What?
18:40The taste remained.
18:41Wasacchi beef
18:42was reduced
18:43to a small size.
18:44On top of that,
18:45the production of
18:46the 35th anniversary promotion
18:47was held here.
18:48The sales were so good
18:49that the beef was sold
18:50at a high price.
18:51Wow!
18:52And the beef was sold
18:53at a high price
18:54which is the highest
18:55in the past.
18:56However,
18:57the result of the promotion
18:58The name of the game is the game of the year.
19:03What?
19:05Who is that?
19:06Who is that?
19:08The character is called Wasa-gyu or Wasa-mo.
19:12Wasa-mo?
19:14He is a Wasa-chi.
19:15He is a new version of Wasa-mo.
19:17The sales are up.
19:20The sales are the best in the past two years.
19:25And the sales are still up.
19:29Really?
19:30Even though the sales are up,
19:33the sales are still up.
19:35That's why the character and the package are renewed.
19:41Why do you want to change the flavor so much?
19:45I think it's because of Seika Yamiyoshi's confidence in the flavor.
19:51Seika Yamiyoshi believes that people will be satisfied with Wasa-beef.
19:58That's why he wants people to buy Wasa-beef.
20:05Seika Yamiyoshi only has the Wasa-beef department.
20:09He has a department for Wasa-beef.
20:15That's why he wants people to buy Wasa-beef.
20:19I think Wasa-beef will continue to renew the flavor.
20:26Maybe in a few years,
20:28there will be a new character for Wasa-beef.
20:32I think there is a high possibility.
20:34I think so, too.
20:35That's why I prepared this for you.
20:40After this, the department will propose a new character for Wasa-beef.
20:46I will definitely use it.
20:50After this, the department will propose a new character for Wasa-beef.
20:56I think there is a high possibility.
20:58I think so, too.
20:59I prepared this for you.
21:02It's called Wasa-beef.
21:04It's good.
21:05It's good.
21:06It's Japanese style.
21:08I will definitely use it.
21:10If you remember it, please consider it.
21:13We look forward to your contact.
21:15That's all.
21:19I understand what you mean.
21:21Why don't you make a new product?
21:26Why don't you have more entertainers other than SANABA?
21:30I see.
21:32That's why Wasa-beef is Hyorokusa.
21:35Is that so?
21:36It looks like Hyorokusa from the middle.
21:39Next week, we will announce the lineup of history.
21:49Please look forward to it.
21:50Metallic design.
21:51Today's announcement can be seen repeatedly on TVer.
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21:58In addition, the program provides a viewing seat where you can enjoy the research announcement live.
22:03Please apply.