Young People Running a Creamy Millet Ice Cream Business : నలుగురు వెళ్లే దారిలో వెళ్తే నలుగురిలో ఒకరిలా మిగిలిపోతారు. అదే భిన్నంగా చేస్తే పది మందిలో ప్రత్యేక గుర్తింపు, ప్రశంసలు లభిస్తాయి. ఆ రెండో దారినే ఎంచుకున్నారు ఆ యువకులు. చిరుధాన్యాల వాడకంపై అవగాహన కల్పిస్తూ వాటి వాడకాన్ని ప్రోత్సహించే ఓ స్వచ్ఛంద సంస్థలో పని చేసే వారంతా మిల్లెట్స్‌ను మరింత విస్తృతంగా ప్రజల్లోకి ఎలా తీసుకెళ్లాలా అని మేధోమథనం సాగించారు. వారి ఆలోచనల్లోంచి పురుడుపోసుకున్నదే మిల్లెట్ ఐస్ క్రీమ్. చిన్నాపెద్దా వయసుతో తేడా లేకుండా - అందరూ ఆసక్తిగా తినేలా దాంట్లో భిన్నమైన ఫ్లేవర్లతో ప్రజల మనసు చూరగొన్నారు. జీ-20 సదస్సులో అతిథులకు రుచి చూపించి ఔరా అనిపించుకున్నారు. రైతుల నుంచి నేరుగా చిరు ధాన్యాలు, ఆర్గానిక్ ఉత్పత్తులు కొని వాటితో ఐస్ క్రీమ్ తయారు చేసి రూ.25 లక్షలకు పైగా టర్నోవర్‌తో దూసుకుపోతున్నారు క్రీమీ మిల్లెట్ వ్యవస్థాపకులు.
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00:00Music
00:30Music
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00:55Their names are Naresh, Lakshman, Rashmita
00:58Naresh is a new resident of Bhadradari
01:00Lakshman is a resident of Prakasham district
01:02Rashmita is a resident of Swastalam, Warangal
01:04Though they belong to different areas, they got to know each other through common friends
01:07After finishing high school, she thought of doing a job
01:12She made three of them good friends
01:14They started an NGO called Tarunam
01:16They started spreading awareness on small businesses
01:19Music
01:32In the process of spreading awareness on millets
01:35They thought why not do business with small grains
01:39Business is not only about profits
01:41They felt that it should be a way to spread health to all
01:44They felt that food is the most important part in the current business market
01:48They decided to make ice cream with small grains
01:51They started a small store called Creamy Millet
01:54Food is a very powerful medium to combine the people
01:57Unite the people or divide the people
01:59So we thought let's use the same food as a tool for some social change
02:03Entire my journey, life journey, professional journey started
02:06So in that process, I got an opportunity to attend for an international program
02:10It's a judgment based program
02:13They work in 65 countries
02:15In that program, they gave us an opportunity
02:18I got selected for that program
02:19We started an NGO
02:21The purpose of the NGO is simple
02:22We used to pitch about food literacy
02:24What is the idea of food literacy?
02:27The idea is very simple
02:29The food should be used in a medium
02:31And let's tell people that the more diverse we eat
02:34The more diverse food value chains we create
02:36If we eat rice and wheat, everyone will give rice and wheat
02:40There are 36,000 edible things on the planet
02:44If we eat 100 types of fruits
02:46100 types of seeds will be good
02:48100 types of machines will be good
02:50100 types of culinary opportunities will come
02:52That's how the entire economy will be impacted
02:54The more diverse we eat, the more diverse food
02:57You know, healthy also we are while creating the value chains
03:00Since small grains are good for health
03:03In that, everyone is getting it in the form of their favorite ice cream
03:06Creamy Millet Ice Cream has received special respect
03:10To start the Creamy Millet Store
03:12After 3 years of research
03:14They are making ice cream without preservatives
03:16They like the ice cream very much
03:18Once the ingredients that came to the store
03:20Are coming again and again
03:22The organization says
03:24While promoting Millet
03:26The question that came from them was
03:28What if people are not ready to eat Millets?
03:31We are selling
03:32But without adding value to it
03:34If we ask people to eat Millet, will they eat it or not?
03:36So we are not surviving like this
03:38That's their question
03:39Then we started researching
03:40Millets have a lot of products
03:42N number of products
03:44But no ice cream
03:45So we thought, why can't we make it?
03:48That's how we started researching
03:50Almost 3 and a half years of research
03:52Millets are...
03:54From our organization
03:56We promote Millet from the beginning
03:58The way we promote Millet
04:00We take Millet from the farmers
04:02We process it
04:04We take Millet from the farmers
04:06We process it and then we use that Millet
04:08Fruit and Pulp factory
04:10We identify the farmers who do natural farming
04:12They have FPOs
04:14Farmer Producing Companies
04:16They...
04:18If there are fruits
04:20They take the pulp and save it
04:22Without any preservatives
04:24They don't use preservatives
04:26We store the pulp from them
04:28Even the dates
04:30We take it from the FPOs
04:32We have chocolate
04:34Chocolate, coffee
04:36We make it from beans
04:38We take the chocolate
04:40We make it from beans
04:42We make it from beans
04:44Young businessmen couldn't stop
04:46From putting their ideas into action
04:48At the G20 Summit
04:50They were invited to supply
04:52Creamy Millet Ice Cream
04:54Asian Indian Millet Conclave
04:56Hysia ESG Conclave
04:58Presented their product
05:00Received an award
05:02From the International Nutri-Civil Convention
05:04Initially we had no idea
05:06That it would become so big
05:08We just thought
05:10Let's take this ice cream
05:12Let's do the procedure
05:14We looked into the place
05:16What is the next step
05:18We discussed that
05:20We also searched for the donors
05:22Initially
05:24To fund
05:26They asked me
05:28We take all the millets
05:30In the correct composition
05:32And extract milk from it
05:34With that milk
05:36As per FSI guidelines
05:38We add dairy
05:40We don't add essence
05:42We add natural fruit pulp
05:44Until the sweetener comes
05:46Palm jaggery
05:48We add preservatives
05:50Natural ice cream
05:52We can preserve it for 6 months
05:54Since it is a natural fruit
05:56It is best before 6 months
05:58To raise awareness
06:00Through Tarunam NGO
06:02They organized a number of events
06:04The method of millets
06:06The benefits it brings
06:08Along with this
06:10To make creamy millet ice cream
06:12Organic fruit pulp
06:14Is extracted directly from the farmers
06:16We are adding the value proposition
06:18Low calories
06:20Real fruit pulp
06:22Palm jaggery
06:24We are churning it slowly
06:26This is where we differentiate in the competition market
06:28Coming to the second acknowledgement
06:30We got invited for
06:32Chhattisgarh millet mission
06:34We were part of that
06:36We got a wonderful feedback
06:38Then we were part of the Odisha millet mission
06:40Which is run by the FICCI
06:42Federation of Industries
06:44Odisha millet mission was doing road show in Hyderabad
06:46We were part of it
06:48And we are the champion product to promote the millet
06:50Until the marketing
06:52First
06:54All the major cities
06:56Metropolitan cities
06:58All the major cities
07:00Around 1.5 lakh
07:02Pallets were tested
07:04We loved it
07:06Whatever the feedback we got
07:08We took it positively
07:10We changed along with the feedback
07:12It really went well
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