Union Telecom Minister Jyotiraditya Scindia and four tech creators shared their views on the nuances of content creation. Brut is the culture partner of the India Mobile Congress. #IMC2024
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00:00Welcome to this absolutely electrifying panel, which is a first, I would say,
00:04where on the one hand we have the enabler for high-speed internet connectivity in the country,
00:10Honorable Minister Sindhya, and the enabled on the other side, who with their content are
00:16showcasing what good tech can do and incess, of course, you know, building millions of followers
00:22and educating them. So, welcome everybody to the panel. The West may lead the charge
00:29in some ways in terms of technology and media. I think India does and will for the future lead
00:39the charge in terms of creation of content. And that's why I said the role of the people on the
00:45dais today who are seated with us is very, very important in many ways, much more than even
00:51government. YouTube today has ninety-five percent consumption in India that is actually regional
00:58channels. But that's not a surprising thing in India. If you go back to India's history in terms
01:03of print media, electronic media, and you look at the number of subscribers for print or electronic,
01:11the vernacular numbers blow away the English numbers by miles. Take it back five or six
01:19years back, it was predominantly English, not even Hindi. Today it's ninety-five percent regional.
01:26When Instagram actually thought of, or YouTube thought of doing shorts, which was the country
01:32they started off, where was the first YouTube shorts? India. That's because they know this
01:37is the place where content will be consumed. That's not a simple decision to take. Look at
01:41the number of countries YouTube is in, but they started shorts here in India. And today, influencers
01:47or, you know, the word I use is content creators because influencers just about becomes a negative
01:53word nowadays. Content creators today can actually dominate the space more than Bollywood stars.
02:01Best part is that even after short-form content or long-form content,
02:06today, no matter which city you are from, they just wanted to learn.
02:11And entertainment was a part of it, which was there from the beginning.
02:15But now, like my audience, I try to explain in a very simple or easy way.
02:22Saiba, you know, increasingly AI is being used for scripting, script writing, editing videos,
02:28obviously, content creation. How are you using AI in your field?
02:34AI is not here to take your jobs. It's not here to replace humans. That is an extremely
02:40important part everyone should know. I'm a broadcaster with Starsports. And in cricket,
02:45I can only talk in Hindi and English because that is the two languages that I know.
02:49But we know how important vernacular and regional languages are. We use AI when I'm talking live
02:56like this on screen, you'll be hearing me in Tamil, in Kannada, in Uriya, in Punjabi. Yes,
03:01you can use AI to make your content piece a little better, to make your content piece
03:08foolproof. But the human touch can only come from you.
03:12When you're faced with new technology, there is always apprehension
03:18to adoption of that technology. Naman, you've taken very, very difficult concepts
03:23that are hard to break down and made them extremely simple.
03:30What's your algorithm to do that?
03:53I still remember I got stuck in some follower's number on Instagram.