Here’s how Britannia transported India from 2023 to 1947 in a matter of minutes.
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00:00Now you can invite India's last remaining freedom fighters to your home to tell you their stories.
00:05That's exactly what Britannia did this Independence Day with its latest campaign,
00:101947% More History.
00:13Britannia did it again, and this time with AI.
00:16To recreate the unheard stories of Sri Leela Tai Chitre,
00:19Lieutenant Bharti Asha Sahay, Lieutenant R Madhavan, Lieutenant Lakshmi Krishnan,
00:24and Srigodh Haridas, Britannia turned to generative AI technology.
00:28And to make it more personal, each story was narrated by the freedom fighters themselves.
00:37The campaign grabbed attention with its on-ground activation and social media buzz.
00:43Every year, as Independence Day gets closer,
00:46consumers are bombarded with discounts and offers.
00:49With this campaign, Britannia wanted to provide a different perspective
00:54by allowing its customers to unlock 1947% More History and More Stories.
01:00This campaign is not just about history.
01:03It's about understanding our identity and cherishing the values that define us as a nation.