This Independence day, to celebrate the forgotten stories of 5 living freedom fighters, Britannia launched a unique AR experience. This is what it looked like when we unlocked 1947% more history.
Category
🤖
TechTranscript
00:00This is the iconic Britannia Marigold Biscuit.
00:03What if I tell you that this packet has a bit of history and a bit of tech in it?
00:07Let me show you how.
00:08So the first thing that we need to do is visit the website www.britannia1947more.com.
00:16Let's get started.
00:17So this is the home page and as you can see there are five different products
00:21and each product will take you to a different Freedom Fighters story.
00:26Let us select Marigold.
00:28Marigold has always cheered for fearless women.
00:31My name is Leela Vasudev Chitade and I am 93 years old.
00:39I was arrested on 9th August 1942.
00:44I used to write on the wall of the police station.
00:47I was kept locked up in the main police station of Akola till evening.
00:53The AR also allows you to share this experience with your friends and family.
00:58This Independence Day, Britannia unpacks 1947% more history through this unique AR experience.