To bring alive the stories of India’s past, Britannia turned to the future. Here’s an unfiltered look into the making of their campaign 1947% More History.
Category
🗞
NewsTranscript
00:00Mr. Mehta gave a speech in Singapore.
00:03Hearing that speech, I got very emotional.
00:12These are 95 plus year olds who can vividly recall
00:16machine gun bullets flying past them.
00:18How it feels to be hungry in jail.
00:25Right from the cap, to the uniforms,
00:27to the locations that were showcased,
00:29we wanted every small element from the AR design
00:33to really be historically accurate.
00:42We needed to scan and map over 250 Britannia products
00:47into the AR ecosystem.
00:49The Britannia program is a joy for my father
00:58and other freedom fighters.
01:03Millions of people will get to know about my father
01:05and our family.
01:07Technology and science are on the same level.
01:11Humanity and humanity are at the same level.