Tropicana has slimmed down its bottles, and customers are not happy about it.
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00:00Tropicana is shrinking the size of its bottles and customers are threatening to boycott the brand over it.
00:05The company recently slimmed down their bottles from 52 ounces to 46 ounces.
00:09And even though the price tag went down, the cost per unit increased.
00:13And customers say they aren't going to stand for this shrinkflation.
00:17This is not the first time Tropicana has had a feud with its customers.
00:20The company tried to rebrand in 2009 and the backlash was so fierce
00:24that they actually experienced a 20% drop in sales.
00:28And they went back to their original design.
00:30Tropicana told Fortune that the change was actually made because of customer feedback
00:34and that the bottles are even more sustainable now.