NBA commissioner: "Phones are ringing off the hook from people who are anxious to invest in women's sports.”
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00:00Our phones are ringing off the hook now from people who are anxious to invest in women's sports.
00:05And I think that, to your point, it's not just basketball, we're seeing it across the board in women's sports.
00:10So I think it's incredibly healthy.
00:12And by the way, I think a lot of it has to do with the Internet.
00:15I think that we've disintermediated traditional gatekeepers.
00:19I said this recently, I was at an event with Serena Williams, and she was asked,
00:24well, what's happening where all of a sudden these women are emerging as great athletes?
00:27And she said, well, women didn't just become great athletes.
00:30It's like, of course not.
00:32It's that what's happened is the traditional gatekeepers who were in the position to say,
00:36this is what's going to be carried on our airwaves, or this is what's going to be in our precious editorial pages,
00:43now it's more expansive, and consumers get to decide.
00:47And it's not just women, but it's led by women in many cases,
00:51are demonstrating that there's genuine interest in women's sports and the product.
00:55If you're a Liberty fan, congratulations on the championship.