TheStreet’s Caroline Woods brings you the biggest business news of the day, including what investors are watching and why there’s still a huge revenue disparity between men’s and women’s basketball.
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00:00I'm Caroline Woods reporting from the New York Stock Exchange.
00:03Here's what we're watching on the street today.
00:05Wall Street is reacting to the producer price index, which measures the change in wholesale
00:09prices.
00:10The report came in lower than expected, with producer prices increasing just 0.2 percent
00:15from last month, lower than Wall Street's estimate of 0.3 percent.
00:20In other news, while the NCAA women's basketball final beat the men's in terms of ratings,
00:25it's still losing out on the rewards.
00:28The women's final between Iowa and South Carolina drew 18.9 million viewers, a little
00:33over 4 million more viewers than the men's.
00:36However, the women's bracket received 99 percent less money in television rights than their
00:41counterparts.
00:42The women's side earned just $6.5 million over the course of the tournament, while the
00:46men's received $873 million.
00:50But there are a couple of reasons that could explain the huge gap.
00:53Despite the championship game ratings, the men's tournament had a much higher viewership
00:57over the course of the entire tournament.
00:59They drew an average of 9.9 million viewers per game, four times more than the women.
01:05Another reason is the structure of each deal.
01:07The men's tournament was sold as a standalone event, while the women's was packaged with
01:1140 other sports championships.
01:14In January, the NCAA signed an eight-year, $115 million deal with ESPN that will give
01:20women's basketball a quote, tenfold rights increase starting next season.
01:25That'll do it for your daily briefing from the New York Stock Exchange.
01:28I'm Caroline Woods with The Street.