• yesterday
Before entering the CUPRA Terramar, the driver and passengers are greeted with the welcome ceremony, with a dynamic light ceremony in the front and rear illumination of the car, while also projecting the CUPRA logo onto the ground, the CUPRA lettering in front of the car (i.e on a wall or a garage door) and an illuminated doorstep.

Inside, the CUPRA Terramar’s highly emotional character transfers into the SUV’s interior. The driver-oriented interior centres the driver as the main protagonist. As the first contact elements, the standard CUPRA steering wheel with paddles and satellite buttons maximises control, while standard bucket seats provide the ultimate in dynamism.

From there, all elements around the driver take shape under the emotional design language of CUPRA, with its interplay of dynamic lines and progressive surfaces. This is particularly relevant in the centre console, with a sculptural spine that flows around the functional elements. The spine incorporates a 3D parametric pattern design which also can be found on the structural parts of the dashboard, bringing that unexpected and progressive CUPRA attention to details.

Digitalisation is at the centre of the driver’s focus. A new and improved HMI is implemented in the digital cockpit behind the steering wheel as well, as in the 12.9’’ infotainment system with a retro-illuminated slider. The experience is augmented by the Windscreen Head-up Display that delivers information directly in the driver’s line of sight.

Category

🚗
Motor
Transcript
00:00I
00:30I
01:00I
01:30I
02:00I
02:30I
02:32I
02:34I
02:36I
02:38I
02:40I
02:42I
02:44I
02:46I
02:49I
02:51I
02:53I
02:55I
02:57I
02:59I

Recommended