CUPRA unveils the Terramar - Interior Design

Before entering the CUPRA Terramar, the driver and passengers are greeted with the welcome ceremony, with a dynamic light ceremony in the front and rear illumination of the car, while also projecting the CUPRA logo onto the ground, the CUPRA lettering in front of the car (i.e on a wall or a garage door) and an illuminated doorstep.

Inside, the CUPRA Terramar’s highly emotional character transfers into the SUV’s interior. The driver-oriented interior centres the driver as the main protagonist. As the first contact elements, the standard CUPRA steering wheel with paddles and satellite buttons maximises control, while standard bucket seats provide the ultimate in dynamism.

From there, all elements around the driver take shape under the emotional design language of CUPRA, with its interplay of dynamic lines and progressive surfaces. This is particularly relevant in the centre console, with a sculptural spine that flows around the functional elements. The spine incorporates a 3D parametric pattern design which also can be found on the structural parts of the dashboard, bringing that unexpected and progressive CUPRA attention to details.

Digitalisation is at the centre of the driver’s focus. A new and improved HMI is implemented in the digital cockpit behind the steering wheel as well, as in the 12.9’’ infotainment system with a retro-illuminated slider. The experience is augmented by the Windscreen Head-up Display that delivers information directly in the driver’s line of sight.