CUPRA reveals the design secret of the CUPRA DarkRebel and makes its vision of the automotive future come true. The concept vehicle embodies the maximum provocation of the CUPRA design language and sets new standards in design and performance. It is the first vehicle designed entirely in CUPRA virtual space for a future generation of drivers.
The CUPRA DarkRebel Showcar is the result of more than 270,000 configurations by the CUPRA Tribe, which also includes brand ambassadors such as FC Barcelona players Alexia Putellas, Marc ter Stegen and actor Daniel Brühl. The data collected in the online hyperconfigurator flowed into the final design of the CUPRA DarkRebel show car, which has now found its way from the virtual to the real world with the unveiling of the physical version at the IAA MOBILITY in Munich.
The result is an all-electric, two-seat, shooting-brake sports car that reflects the passion and disruptive mindset of the CUPRA brand. Examples of this are a mysterious, mercury-like exterior color, the innovative use of light as a tactile material and a more consistent focus on sustainability.
The CUPRA DarkRebel Showcar is the result of more than 270,000 configurations by the CUPRA Tribe, which also includes brand ambassadors such as FC Barcelona players Alexia Putellas, Marc ter Stegen and actor Daniel Brühl. The data collected in the online hyperconfigurator flowed into the final design of the CUPRA DarkRebel show car, which has now found its way from the virtual to the real world with the unveiling of the physical version at the IAA MOBILITY in Munich.
The result is an all-electric, two-seat, shooting-brake sports car that reflects the passion and disruptive mindset of the CUPRA brand. Examples of this are a mysterious, mercury-like exterior color, the innovative use of light as a tactile material and a more consistent focus on sustainability.
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MotorTranscript
00:00 [MUSIC PLAYING]
00:05 There was a time when unexplored areas on maps
00:08 were marked with the phrase, "Hexan dragones," "Hippie
00:12 dragons."
00:13 [MUSIC PLAYING]
00:14 (SINGING) In the darkness of the day,
00:21 I'm gonna find my own way.
00:28 [GROWLING]
00:29 Hidden places, dark, mysterious, even dangerous.
00:36 Where it was believed monsters lived.
00:38 [MUSIC PLAYING]
00:45 The fear of encountering them discouraged people
00:48 from exploring these unknown regions.
00:50 [MUSIC PLAYING]
00:56 Today, there are no more places left to discover
00:59 beyond what is yet to come.
01:02 And although many insist on imagining
01:04 a tomorrow full of shadows, fears, and dragons,
01:07 there are those who see something
01:08 fascinating in the darkness.
01:10 [MUSIC PLAYING]
01:14 [GROWLING]
01:17 (electronic music)