(Adnkronos) - AstraZeneca e Daiichi Sankyo hanno presentato oggi a Milano la campagna di sensibilizzazione sul tumore al seno metastatico "In Seno al Futuro". Alla realizzazione della campagna, che attraverso 5 video analizza i bisogni insoddisfatti di queste pazienti, hanno collaborato anche le associazioni pazienti A.N.D.O.S. Onlus Nazionale e Europa Donna Italia Aps e la Società Italiana di Psico-Oncologia (Sipo). "In Seno al Futuro" ha inoltre il patrocinio di Fondazione IncontraDonna e Salute Donna Odv.
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00:00It consists of 5 videos that tell the stages of the path of diagnosis and care of patients
00:09with metastatic breast cancer, the campaign of sensitization in the breast of the future,
00:14promoted by AstraZeneca and by ICI Sanchio.
00:17The initiative sees the collaboration of the associations Europa Donna Italia and Andoson
00:22Luce Nazionale and the Italian Society of Psycho-Oncology, in addition to the sponsorship
00:26of Fondazione Incontra Donna and Salute Donna ODV.
00:29The campaign, presented in Milan, aims to respond to the unsatisfied needs of patients
00:35with metastatic breast cancer, an oncological pathology that affects 37,000 women alone
00:39in Italy, and to support them in the understanding of the therapeutic path.
00:44Science is a collective challenge, where collaboration is fundamental, the team play
00:50is fundamental, where we must put experience, competence, human capital
00:57really makes the difference.
00:59In addition, I think that the actors present at the table today share a great sense of
01:05responsibility to try to challenge the status quo of the path of therapeutic diagnosis
01:12of people with metastatic breast cancer in Italy, and therefore where each of us can
01:19really contribute to change things.
01:22Among the unsatisfied needs there is also that of psychological support, for which the
01:27associations have been fighting for a long time, but which is still struggling to reach
01:30an adequate diffusion.
01:31The international guidelines say that in breast cancer there must be a figure of a
01:38dedicated psychologist, in reality then, in fact, going to see what happens in hospitals
01:44is not so, because almost all patients ask for it, 94-95%, in reality only one in four
01:54manages to have a piece of it, I say, not for the whole path, because the ideal would be
02:01from the moment of the announcement until the completion of the treatment.
02:06Here, this is not happening yet and therefore we are fighting for things to get better.
02:11The narrator of the five videos is that of Pina, radio DJ speaker and radio host.
02:16Talking about things makes them real, and by making them real they are visible and therefore
02:24helpful.
02:25Many things in the world of the feminine are taboo, who knows why, so if you talk
02:32about it little, you talk about it badly, so when you have the opportunity to talk about it,
02:36I'm glad to be there.