New MacBook Pro - MacBook Pro features the most advanced lineup of chips ever built for a pro laptop. Phenomenal single- and multithreaded CPU performance, a GPU that can run graphics-intensive workflows with a responsiveness that keeps up with your imagination, and second-generation hardware-accelerated ray tracing that makes gaming feel more immersive and realistic than ever. With faster unified memory, the M4 family of chips gives you the kind of speed and capability for multitasking you’ve never thought possible. The powerful Neural Engine and enhanced machine learning accelerators make AI processes like image upscaling and video captioning fly. And with Apple Intelligence built right into MacBook Pro, a suite of personal, private, and powerful tools are at your fingertips.
Song: “SOBER” by SIPHO.
Song: “SOBER” by SIPHO.
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TVTranscript
00:00This MacBook Pro is supercharged by the M4 family of chips, which means...
00:07I'm excited.
00:08This is cool.
00:09Oh, wow.
00:12We gave four pros the chance to use the new MacBook Pro.
00:16I write software, making artwork with code.
00:19We're the first company in the world to 3D print seawalls.
00:22I work with kids to make lessons around technology, art, and AI.
00:27I mean, as a small business owner, you touch all sides of the business.
00:30High-level strategy, stock management, inventory.
00:34I'm writing code that's really specifically tailored for the GPU.
00:39Wow.
00:40Okay, yeah.
00:41I just threw like 300 color points.
00:43Is that it right now?
00:46That happened at an insanely fast speed.
00:51Okay, nice.
00:52Usually you don't see it rendered this fast.
00:54That's crazy.
00:55Thanks to the M4 chip and the faster unified memory, you can jump between countless apps.
01:03Apple Intelligence is here.
01:05Wow.
01:06And it's going to help you get things done effortlessly.
01:09It can summarize your emails, organize your notes.
01:12The sense of relief is much more condensed.
01:15Make your writing more concise, and help you sound more professional or friendly.
01:20So all these are great changes. I'm actually going to make all of them.
01:23It can also clean up your photos.
01:25The shot is so cool, and then you've got people walking in the background.
01:28That's nuts.
01:30The XDR display delivers rich, vibrant colors.
01:33The colors are very juicy.
01:36Everything is super vibrant. It pops. All the colors are right.
01:39And if you're on the go, you'll appreciate this option.
01:43The nano texture scatters light to minimize glare.
01:46I mean, what glare?
01:47And if you forgot your charger.
01:49I always forget my charger.
01:50A single charge on the MacBook Pro supplies up to 24 hours of battery life.
01:55For me, the laptop is like my home.
01:57It's always just been me and my Mac.
02:00So that's what we have. A Pro for Pros.
02:03It feels crazy.
02:04I want this.
02:06Okay, that's cool.
02:20Pro.
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