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MacBook Pro - Watch the special Apple announcement to learn about the new MacBook Pro, now more powerful than ever with Apple Intelligence.

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00:00Hello, I'm glad you could join us for the last day in our series of exciting product
00:26announcements for the Mac.
00:28So far, we've introduced a more powerful iMac and a remarkable all-new Mac Mini.
00:34And we've brought the amazing capabilities of Apple Intelligence to the Mac.
00:38Today is all about an incredibly powerful tool that millions of people use to do their
00:43life's best work, MacBook Pro.
00:46With the industry-leading efficiency of Apple Silicon, MacBook Pro empowers users to work
00:51and be creative wherever they are, with phenomenal performance and extraordinary battery life.
00:57Now, it's time to take it even further.
01:15Packed with pro features, Apple Intelligence and Apple Silicon, that's more powerful than
01:21ever before.
01:25Here's Trevor to tell you more.
01:27Let's begin with the 14-inch MacBook Pro, which gets the blazing performance of M4 and
01:45brand new capabilities.
01:47It now comes in silver and the incredibly popular Space Black.
01:51It's great for entrepreneurs, students, creators, or for anyone doing what they love.
01:57M4 starts with an incredibly powerful 10-core CPU with four performance cores and six efficiency
02:04cores.
02:05And it has a 10-core GPU that features our most advanced graphics architecture.
02:11With M4, MacBook Pro is up to 1.8 times faster than the 13-inch Pro with M1 for tasks like
02:18editing gigapixel photos.
02:20And even more demanding workloads, like rendering complex scenes in Blender, are up to 3.4 times
02:26faster.
02:27And with a neural engine that's over three times more powerful than in M1, it's great
02:33for features in Apple Intelligence, like writing tools and other AI workloads.
02:38With M4, you can now spread out over two high-resolution external displays in addition to the built-in
02:44display.
02:46And MacBook Pro with M4 has three Thunderbolt 4 ports, one more than before, so you can
02:51connect it all.
02:53Next, we're super excited to give both the 14- and 16-inch MacBook Pro a tremendous performance
02:59boost with M4 Pro.
03:01It's the ideal choice for researchers, developers, engineers, creative pros, or for anyone looking
03:07for much faster performance.
03:09M4 Pro features a powerful CPU with 10 performance cores and 4 efficiency cores for a huge jump
03:16in multi-core performance.
03:19And its 20-core GPU is twice as powerful as M4.
03:23And M4 Pro gets a massive 75% increase in memory bandwidth over the prior generation.
03:29And it's double that of any AIPC chip.
03:33So the new MacBook Pro is up to three times faster than models with M1 Pro, speeding up
03:38a variety of workflows, like geomapping, structural engineering, and data modeling.
03:44And intelligent features in Xcode, like predictive code completion and Swift Assist, can dramatically
03:50speed up software development.
03:51Plus, Apple Intelligence will boost your productivity across the system.
03:57Here's Allegra to tell you more.
03:59MacBook Pro is the laptop that helps you push the limits of what you can do.
04:04And with Apple Intelligence, the personal intelligence system integrated into your MacBook
04:09Pro, you can push things even further.
04:12Apple Intelligence transforms MacBook Pro by enabling it to understand and create language,
04:18as well as images, and take action for you.
04:22And it does all of this while understanding the rich personality of your users.
04:26It draws on the immense power of Apple Silicon to run multiple generative models right on
04:31MacBook Pro.
04:33And for even more complex tasks, Private Cloud Compute gives your MacBook Pro access to our
04:38larger, server-based models.
04:40And gives you peace of mind that no one else can access your data.
04:44Not even Apple.
04:46And in a first for the industry, independent experts can continually verify this promise.
04:53This is a groundbreaking approach to privacy, one that's been described as radically different
04:58from any other AI system available.
05:01No matter where you do your life's best work, Apple Intelligence on MacBook Pro will change
05:06the game for how you communicate, express yourself, and get things done.
05:11In Notes, you can use live transcription to record a meeting and then quickly get a summary.
05:17This is incredibly handy for so many people, like a student who can use it to capture a study
05:22session for a classmate who couldn't make it.
05:25And writing tools can help you rewrite, proofread, or summarize whatever it is you're working on,
05:31from everyday emails to your most important projects.
05:35They're available virtually everywhere you type.
05:38That includes third-party apps that pros rely on every day.
05:42For example, if you're a researcher who writes papers in Scrivener,
05:46you can access writing tools right within the app.
05:49Use Summarization to draft an abstract in a matter of seconds.
05:54You'll also be able to take an original image that you created in Image Playground
05:58and add it right into your paper.
06:00It's incredible how much these tools can accelerate your workflow.
06:04And there's more.
06:06Apple Intelligence now powers a really, really powerful app for writing.
06:10Apple Intelligence now powers a redesigned Siri experience
06:14that makes it easier than ever to get answers fast.
06:17And we're working to bring new capabilities to Siri that take things to another level.
06:21Once Siri can understand your personal context on your MacBook Pro,
06:25it will be able to provide responses tailored specifically to you.
06:29So, when you're deep in work and need to reference a piece of info your teammate shared a while back,
06:35you won't have to switch gears and go digging.
06:38Siri will quickly get you the answer.
06:40And in addition to using the personal context on your Mac to answer your questions,
06:44Siri will also be able to tap into chat GPT's expertise when it might be helpful.
06:49For example, need some insight into sustainable fabrics?
06:53Siri will get you that info right there.
06:56So that's a look at a handful of the ways that Apple Intelligence can help you get more done on MacBook Pro.
07:02And this is just the beginning.
07:04Apple Intelligence is available now with macOS Sequoia
07:07as a free software update in U.S. English for most regions around the world.
07:11We'll add localized English for these countries in December.
07:15And we'll bring Apple Intelligence to many more languages next year.
07:19Now, we've got another way for you to push the limits even further on MacBook Pro.
07:25Here's Tim Millay to tell you more.
07:28To take MacBook Pro to unprecedented heights,
07:31we have one more chip in the M4 family to introduce.
07:34And that's M4 Max.
07:37M4 Max is a monster of a chip
07:40that pushes the boundaries of power-efficient performance.
07:43It features a powerful 16-core CPU complex.
07:47And just like M4 Pro, it has the world's fastest CPU core.
07:52M4 Max has a 40-core GPU that's twice the performance of the one in M4 Pro.
07:57And it has more than half a terabyte per second of unified memory bandwidth.
08:02That's four times the bandwidth of the latest AIPC chip.
08:06So M4 Max is amazing at running large language models.
08:10The multi-threaded CPU performance of M4 Max is up to 2.2 times faster than M1 Max.
08:18And 2.5 times faster than the latest AIPC chip.
08:22And its GPU is up to 1.9 times faster than M1 Max.
08:26And an astounding four times faster than the PC chip.
08:30So heavy workloads like denoising raw video footage in DaVinci Resolve Studio
08:35can now run in real time.
08:38The Media Engine in M4 Max features two ProRes accelerators.
08:42So if you're editing 4K 120 video from the new iPhone in Final Cut Pro,
08:47performance is outrageous.
08:50Finally, M4 Max makes running on-device AI models faster than ever
08:55with the incredible Neural Engine
08:57that delivers over three times faster performance than the one in M1 Max.
09:02So that's M4 Max.
09:04With its incredible performance and capabilities,
09:07M4 Max extends its lead as the most powerful chip for a Pro laptop.
09:12And it joins the rest of the M4 family
09:15to form the most advanced lineup of chips ever built for a personal computer.
09:20Now, back to Trevor.
09:24With M4 Max in MacBook Pro,
09:26users can work on projects that were previously only possible on a desktop.
09:31It delivers up to 20% faster performance
09:35It delivers up to three and a half times the performance of M1 Max
09:40and rips through the heaviest creative workloads
09:43like visual effects, 3D animation, and film scoring.
09:47And with up to 128 gigabytes of unified memory,
09:50developers can easily interact with LLMs that have nearly 200 billion parameters.
09:56No other laptop comes close.
09:59The new MacBook Pro is an awesome laptop for gaming too.
10:03And exciting new titles are being added all the time,
10:06including Assassin's Creed Shadows, which is launching in February.
10:10On the new MacBook Pro, it has incredibly realistic cinematic visuals
10:14and breathtaking scenery.
10:16And Cyberpunk 2077 is coming early next year.
10:20It's one of the most graphically demanding and complex games ever created,
10:24with advanced features like path tracing, frame generation,
10:28and built-in spatial audio for immersive gameplay
10:31and even more stunning visuals.
10:34MacBook Pro with M4 Pro or M4 Max also features Thunderbolt 5,
10:39which more than doubles transfer speeds up to 120 gigabits per second.
10:45So by connecting just a single cable,
10:47pros like music producers can now light up their entire studio.
10:52The industry-leading performance per watt of the M4 family
10:55means users get up to 24 hours of battery life,
10:58raising the bar of what they can do on a single charge.
11:02And MacBook Pro continues to deliver the same great performance,
11:06whether plugged in or on battery.
11:08Next, the gorgeous XDR display gets even better.
11:12In bright lighting conditions,
11:14it can now show your SDR content at up to 1,000 nits.
11:18And of course, it still displays HDR content
11:21at up to 1,600 nits of peak brightness.
11:24We're also introducing an all-new nanotexture display option,
11:28which significantly reduces reflections.
11:31So it's game-changing when working outside.
11:34MacBook Pro also gets a new 12-megapixel center stage camera,
11:38which keeps you centered in the frame.
11:40And it supports desk view,
11:42which adds a whole new dimension to your video calls.
11:45With the new Pro, you'll get monumental improvements
11:48over Intel-based MacBook Pro models.
11:51Like the amazing features of Apple Intelligence,
11:54nearly 10 times faster performance for AI-based Pro workloads,
11:58up to a staggering 20 times faster performance
12:01in graphics-intensive workloads,
12:03and up to 24 hours of battery life.
12:06That's up to 14 more hours
12:08than what you get on an Intel-based MacBook Pro.
12:11And you get all these great features,
12:13from the XDR display to the amazing 6-speaker sound system.
12:18So now is a great time to upgrade.
12:21Finally, MacBook Pro has 100% fiber-based packaging,
12:25making further progress towards our environmental goals.
12:28So that's the new MacBook Pro.
12:30With Apple Intelligence,
12:32the blazing performance of the M4 family,
12:34a nanotexture display option, and Thunderbolt 5,
12:38it gets even more powerful and even more Pro.
12:42Now back to John.
12:44It's amazing what users can do
12:46with the new MacBook Pro and Apple Intelligence.
12:49The 14-inch MacBook Pro with M4
12:51now comes standard with 16 gigabytes of memory,
12:54which is double what it was before.
12:56And it will still start at $1599.
12:59The 16-inch MacBook Pro now comes with 24 gigabytes of memory,
13:03and it will continue to start at $2499.
13:07You can pre-order it today, and it'll be available next week.
13:11So that's the incredibly capable new MacBook Pro.
13:15We also have some news on MacBook Air.
13:18MacBook Air continues to be by far
13:20the world's most popular laptop.
13:22And with Apple Intelligence,
13:24the best consumer laptop on the planet gets even better.
13:27Now on models with M2 and M3,
13:30we're doubling the starting memory to 16 gigabytes
13:33and keeping the starting price at just $999.
13:36It's a terrific value for the world's best-selling laptop.
13:41This was a big week of announcements for the Mac.
13:44The game-changing features of Apple Intelligence
13:46transform the Mac experience.
13:48So now you can communicate, express yourself,
13:51and quickly get things done like never before.
13:54Apple Silicon continues to lead the industry
13:56with the tremendous performance and capabilities
13:59of the M4 family of chips.
14:01The new iMac is even more powerful with M4
14:04and its gorgeous array of new colors.
14:06It's without question the world's best all-in-one.
14:09The new Mac Mini is more versatile than ever,
14:12with the incredible performance of M4 and M4 Pro
14:15and its unbelievably compact design.
14:18And finally, the new MacBook Pro with great new features
14:21and the amazing performance of the M4 family
14:24continues to be by far the world's best pro laptop.
14:28With this series of exciting new product announcements this week,
14:31the Mac continues to lead the way.
14:34Thanks for joining us. Have a great day.
14:37And here again with the very svelte,
14:39very formidable favorite,
14:42the pressure of a lifetime of work
14:47comes down to a mere whisper of time in front of the world.
14:52The pressure of a lifetime of work
14:56comes down to a mere whisper of time in front of the world.
15:01Comes down to a mere whisper of time in front of the world.
15:10He mounts with confidence.
15:17Deep breath and bring it home.
15:32So good.
15:37A perfect start and romancing the steel.
15:53Gorgeous, tight rotations.
15:56Signature move here, the lingonberry twist.
16:02He's known as a very generous performer.
16:04So generous, in fact, he's included the judges.
16:13Now this, the final element,
16:15threading the needle
16:18into a one-arm thrust.
16:21And we've been waiting for what could be,
16:23and there it is, the pinky promise.
16:26Tremendous, tremendous performance.