MacBook Pro - Watch the special Apple announcement to learn about the new MacBook Pro, now more powerful than ever with Apple Intelligence.
“Hey!” by Gaspard Augé
“Hello” by UPSAHL
“WICKED GYAL” by BAMBII, Lady Lykez
“You Gotta Be” by Des'ree
“Hey!” by Gaspard Augé
“Hello” by UPSAHL
“WICKED GYAL” by BAMBII, Lady Lykez
“You Gotta Be” by Des'ree
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TVTranscript
00:00Hello, I'm glad you could join us for the last day in our series of exciting product
00:26announcements for the Mac.
00:28So far, we've introduced a more powerful iMac and a remarkable all-new Mac Mini.
00:34And we've brought the amazing capabilities of Apple Intelligence to the Mac.
00:38Today is all about an incredibly powerful tool that millions of people use to do their
00:43life's best work, MacBook Pro.
00:46With the industry-leading efficiency of Apple Silicon, MacBook Pro empowers users to work
00:51and be creative wherever they are, with phenomenal performance and extraordinary battery life.
00:57Now, it's time to take it even further.
01:15Packed with pro features, Apple Intelligence and Apple Silicon, that's more powerful than
01:21ever before.
01:25Here's Trevor to tell you more.
01:27Let's begin with the 14-inch MacBook Pro, which gets the blazing performance of M4 and
01:45brand new capabilities.
01:47It now comes in silver and the incredibly popular Space Black.
01:51It's great for entrepreneurs, students, creators, or for anyone doing what they love.
01:57M4 starts with an incredibly powerful 10-core CPU with four performance cores and six efficiency
02:04cores.
02:05And it has a 10-core GPU that features our most advanced graphics architecture.
02:11With M4, MacBook Pro is up to 1.8 times faster than the 13-inch Pro with M1 for tasks like
02:18editing gigapixel photos.
02:20And even more demanding workloads, like rendering complex scenes in Blender, are up to 3.4 times
02:26faster.
02:27And with a neural engine that's over three times more powerful than in M1, it's great
02:33for features in Apple Intelligence, like writing tools and other AI workloads.
02:38With M4, you can now spread out over two high-resolution external displays in addition to the built-in
02:44display.
02:46And MacBook Pro with M4 has three Thunderbolt 4 ports, one more than before, so you can
02:51connect it all.
02:53Next, we're super excited to give both the 14- and 16-inch MacBook Pro a tremendous performance
02:59boost with M4 Pro.
03:01It's the ideal choice for researchers, developers, engineers, creative pros, or for anyone looking
03:07for much faster performance.
03:09M4 Pro features a powerful CPU with 10 performance cores and 4 efficiency cores for a huge jump
03:16in multi-core performance.
03:19And its 20-core GPU is twice as powerful as M4.
03:23And M4 Pro gets a massive 75% increase in memory bandwidth over the prior generation.
03:29And it's double that of any AIPC chip.
03:33So the new MacBook Pro is up to three times faster than models with M1 Pro, speeding up
03:38a variety of workflows, like geomapping, structural engineering, and data modeling.
03:44And intelligent features in Xcode, like predictive code completion and Swift Assist, can dramatically
03:50speed up software development.
03:51Plus, Apple Intelligence will boost your productivity across the system.
03:57Here's Allegra to tell you more.
03:59MacBook Pro is the laptop that helps you push the limits of what you can do.
04:04And with Apple Intelligence, the personal intelligence system integrated into your MacBook
04:09Pro, you can push things even further.
04:12Apple Intelligence transforms MacBook Pro by enabling it to understand and create language,
04:18as well as images, and take action for you.
04:22And it does all of this while understanding the rich personality of your users.
04:26It draws on the immense power of Apple Silicon to run multiple generative models right on
04:31MacBook Pro.
04:33And for even more complex tasks, Private Cloud Compute gives your MacBook Pro access to our
04:38larger, server-based models.
04:40And gives you peace of mind that no one else can access your data.
04:44Not even Apple.
04:46And in a first for the industry, independent experts can continually verify this promise.
04:53This is a groundbreaking approach to privacy, one that's been described as radically different
04:58from any other AI system available.
05:01No matter where you do your life's best work, Apple Intelligence on MacBook Pro will change
05:06the game for how you communicate, express yourself, and get things done.
05:11In Notes, you can use live transcription to record a meeting and then quickly get a summary.
05:17This is incredibly handy for so many people, like a student who can use it to capture a study
05:22session for a classmate who couldn't make it.
05:25And writing tools can help you rewrite, proofread, or summarize whatever it is you're working on,
05:31from everyday emails to your most important projects.
05:35They're available virtually everywhere you type.
05:38That includes third-party apps that pros rely on every day.
05:42For example, if you're a researcher who writes papers in Scrivener,
05:46you can access writing tools right within the app.
05:49Use Summarization to draft an abstract in a matter of seconds.
05:54You'll also be able to take an original image that you created in Image Playground
05:58and add it right into your paper.
06:00It's incredible how much these tools can accelerate your workflow.
06:04And there's more.
06:06Apple Intelligence now powers a really, really powerful app for writing.
06:10Apple Intelligence now powers a redesigned Siri experience
06:14that makes it easier than ever to get answers fast.
06:17And we're working to bring new capabilities to Siri that take things to another level.
06:21Once Siri can understand your personal context on your MacBook Pro,
06:25it will be able to provide responses tailored specifically to you.
06:29So, when you're deep in work and need to reference a piece of info your teammate shared a while back,
06:35you won't have to switch gears and go digging.
06:38Siri will quickly get you the answer.
06:40And in addition to using the personal context on your Mac to answer your questions,
06:44Siri will also be able to tap into chat GPT's expertise when it might be helpful.
06:49For example, need some insight into sustainable fabrics?
06:53Siri will get you that info right there.
06:56So that's a look at a handful of the ways that Apple Intelligence can help you get more done on MacBook Pro.
07:02And this is just the beginning.
07:04Apple Intelligence is available now with macOS Sequoia
07:07as a free software update in U.S. English for most regions around the world.
07:11We'll add localized English for these countries in December.
07:15And we'll bring Apple Intelligence to many more languages next year.
07:19Now, we've got another way for you to push the limits even further on MacBook Pro.
07:25Here's Tim Millay to tell you more.
07:28To take MacBook Pro to unprecedented heights,
07:31we have one more chip in the M4 family to introduce.
07:34And that's M4 Max.
07:37M4 Max is a monster of a chip
07:40that pushes the boundaries of power-efficient performance.
07:43It features a powerful 16-core CPU complex.
07:47And just like M4 Pro, it has the world's fastest CPU core.
07:52M4 Max has a 40-core GPU that's twice the performance of the one in M4 Pro.
07:57And it has more than half a terabyte per second of unified memory bandwidth.
08:02That's four times the bandwidth of the latest AIPC chip.
08:06So M4 Max is amazing at running large language models.
08:10The multi-threaded CPU performance of M4 Max is up to 2.2 times faster than M1 Max.
08:18And 2.5 times faster than the latest AIPC chip.
08:22And its GPU is up to 1.9 times faster than M1 Max.
08:26And an astounding four times faster than the PC chip.
08:30So heavy workloads like denoising raw video footage in DaVinci Resolve Studio
08:35can now run in real time.
08:38The Media Engine in M4 Max features two ProRes accelerators.
08:42So if you're editing 4K 120 video from the new iPhone in Final Cut Pro,
08:47performance is outrageous.
08:50Finally, M4 Max makes running on-device AI models faster than ever
08:55with the incredible Neural Engine
08:57that delivers over three times faster performance than the one in M1 Max.
09:02So that's M4 Max.
09:04With its incredible performance and capabilities,
09:07M4 Max extends its lead as the most powerful chip for a Pro laptop.
09:12And it joins the rest of the M4 family
09:15to form the most advanced lineup of chips ever built for a personal computer.
09:20Now, back to Trevor.
09:24With M4 Max in MacBook Pro,
09:26users can work on projects that were previously only possible on a desktop.
09:31It delivers up to 20% faster performance
09:35It delivers up to three and a half times the performance of M1 Max
09:40and rips through the heaviest creative workloads
09:43like visual effects, 3D animation, and film scoring.
09:47And with up to 128 gigabytes of unified memory,
09:50developers can easily interact with LLMs that have nearly 200 billion parameters.
09:56No other laptop comes close.
09:59The new MacBook Pro is an awesome laptop for gaming too.
10:03And exciting new titles are being added all the time,
10:06including Assassin's Creed Shadows, which is launching in February.
10:10On the new MacBook Pro, it has incredibly realistic cinematic visuals
10:14and breathtaking scenery.
10:16And Cyberpunk 2077 is coming early next year.
10:20It's one of the most graphically demanding and complex games ever created,
10:24with advanced features like path tracing, frame generation,
10:28and built-in spatial audio for immersive gameplay
10:31and even more stunning visuals.
10:34MacBook Pro with M4 Pro or M4 Max also features Thunderbolt 5,
10:39which more than doubles transfer speeds up to 120 gigabits per second.
10:45So by connecting just a single cable,
10:47pros like music producers can now light up their entire studio.
10:52The industry-leading performance per watt of the M4 family
10:55means users get up to 24 hours of battery life,
10:58raising the bar of what they can do on a single charge.
11:02And MacBook Pro continues to deliver the same great performance,
11:06whether plugged in or on battery.
11:08Next, the gorgeous XDR display gets even better.
11:12In bright lighting conditions,
11:14it can now show your SDR content at up to 1,000 nits.
11:18And of course, it still displays HDR content
11:21at up to 1,600 nits of peak brightness.
11:24We're also introducing an all-new nanotexture display option,
11:28which significantly reduces reflections.
11:31So it's game-changing when working outside.
11:34MacBook Pro also gets a new 12-megapixel center stage camera,
11:38which keeps you centered in the frame.
11:40And it supports desk view,
11:42which adds a whole new dimension to your video calls.
11:45With the new Pro, you'll get monumental improvements
11:48over Intel-based MacBook Pro models.
11:51Like the amazing features of Apple Intelligence,
11:54nearly 10 times faster performance for AI-based Pro workloads,
11:58up to a staggering 20 times faster performance
12:01in graphics-intensive workloads,
12:03and up to 24 hours of battery life.
12:06That's up to 14 more hours
12:08than what you get on an Intel-based MacBook Pro.
12:11And you get all these great features,
12:13from the XDR display to the amazing 6-speaker sound system.
12:18So now is a great time to upgrade.
12:21Finally, MacBook Pro has 100% fiber-based packaging,
12:25making further progress towards our environmental goals.
12:28So that's the new MacBook Pro.
12:30With Apple Intelligence,
12:32the blazing performance of the M4 family,
12:34a nanotexture display option, and Thunderbolt 5,
12:38it gets even more powerful and even more Pro.
12:42Now back to John.
12:44It's amazing what users can do
12:46with the new MacBook Pro and Apple Intelligence.
12:49The 14-inch MacBook Pro with M4
12:51now comes standard with 16 gigabytes of memory,
12:54which is double what it was before.
12:56And it will still start at $1599.
12:59The 16-inch MacBook Pro now comes with 24 gigabytes of memory,
13:03and it will continue to start at $2499.
13:07You can pre-order it today, and it'll be available next week.
13:11So that's the incredibly capable new MacBook Pro.
13:15We also have some news on MacBook Air.
13:18MacBook Air continues to be by far
13:20the world's most popular laptop.
13:22And with Apple Intelligence,
13:24the best consumer laptop on the planet gets even better.
13:27Now on models with M2 and M3,
13:30we're doubling the starting memory to 16 gigabytes
13:33and keeping the starting price at just $999.
13:36It's a terrific value for the world's best-selling laptop.
13:41This was a big week of announcements for the Mac.
13:44The game-changing features of Apple Intelligence
13:46transform the Mac experience.
13:48So now you can communicate, express yourself,
13:51and quickly get things done like never before.
13:54Apple Silicon continues to lead the industry
13:56with the tremendous performance and capabilities
13:59of the M4 family of chips.
14:01The new iMac is even more powerful with M4
14:04and its gorgeous array of new colors.
14:06It's without question the world's best all-in-one.
14:09The new Mac Mini is more versatile than ever,
14:12with the incredible performance of M4 and M4 Pro
14:15and its unbelievably compact design.
14:18And finally, the new MacBook Pro with great new features
14:21and the amazing performance of the M4 family
14:24continues to be by far the world's best pro laptop.
14:28With this series of exciting new product announcements this week,
14:31the Mac continues to lead the way.
14:34Thanks for joining us. Have a great day.
14:37And here again with the very svelte,
14:39very formidable favorite,
14:42the pressure of a lifetime of work
14:47comes down to a mere whisper of time in front of the world.
14:52The pressure of a lifetime of work
14:56comes down to a mere whisper of time in front of the world.
15:01Comes down to a mere whisper of time in front of the world.
15:10He mounts with confidence.
15:17Deep breath and bring it home.
15:32So good.
15:37A perfect start and romancing the steel.
15:53Gorgeous, tight rotations.
15:56Signature move here, the lingonberry twist.
16:02He's known as a very generous performer.
16:04So generous, in fact, he's included the judges.
16:13Now this, the final element,
16:15threading the needle
16:18into a one-arm thrust.
16:21And we've been waiting for what could be,
16:23and there it is, the pinky promise.
16:26Tremendous, tremendous performance.