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Watch the special Apple announcement to learn about the bold and colorful new iMac, now with Apple Intelligence.

Songs:
“Meet Again (feat. Little Boots)” by LP Giobbi
“Cinderella” by Remi Wolf
“Color My Life” by Chicano Batman

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📺
TV
Transcript
00:00♪
00:02♪ Say hello
00:05♪ To all my friends
00:08♪ Don't know where we'll meet again
00:12♪ Don't know where, don't know where
00:15♪
00:18Hello, and welcome to Apple Park.
00:20This is a huge week for the Mac.
00:23And this morning, we begin a series
00:24of three exciting new product announcements
00:27that will take place over the coming days.
00:29At the center of these announcements
00:31is Apple Intelligence.
00:33The arrival of Apple Intelligence
00:34begins a whole new era for the Mac.
00:37Apple Intelligence brings personal intelligence
00:39to the personal computer.
00:41It puts Apple's powerful generative models
00:44deep into the system to deliver integrated
00:46and personal intelligence features
00:48that enhance your Mac experience.
00:50And its industry-leading privacy protections
00:53are a groundbreaking approach for AI.
00:56So before we introduce our first new Mac,
00:58here's Allegra to tell you more about Apple Intelligence.
01:02♪
01:07Apple Intelligence is here,
01:09and it enhances the things you do
01:10every single day on your Mac.
01:13It's the personal intelligence system
01:14that transforms how you work,
01:16communicate, and express yourself
01:19by enabling your Mac to understand and create language,
01:22as well as images, and take action for you.
01:25And Apple Intelligence does all of this
01:27while understanding your personal context,
01:30so it can help you in ways that are most relevant to you.
01:32We've built and specialized these models
01:35and integrated them right into your Mac
01:37to power experiences across the system.
01:40For more computationally intensive tasks,
01:42there's Private Cloud Compute,
01:43which gives you access to our even larger
01:46server-based models,
01:47while offering groundbreaking protections
01:49for your personal information.
01:51No one else can access your data, not even Apple.
01:54And in a first for the industry,
01:56independent experts can continually verify this promise.
02:00This is an extraordinary step forward for privacy and AI.
02:04As one review put it,
02:06this is what all cloud services should be.
02:08Apple Intelligence is available today,
02:11and with it comes a powerful first set of features,
02:14like writing tools.
02:15Many of us do so much writing on the Mac,
02:18and what makes writing tools such a game-changer
02:20is that they're available virtually everywhere you type.
02:24Whether you're using them to polish a job description
02:26in Craft,
02:28to punch up a pitch deck in Keynote,
02:31or to refine documentation in Bare Notes,
02:34writing tools are right there,
02:36ready to help you produce your very best work.
02:39Another thing that will transform how you work
02:41is the redesigned Siri experience.
02:44You can now type requests to Siri
02:46to accelerate tasks throughout your day.
02:48So without jumping between apps or menus,
02:50you can send a message to your teammate
02:52with a project update,
02:54start a timer to get you in the zone,
02:57and make sure nothing breaks your focus while you work.
03:01And in the next several months,
03:02we'll introduce more incredible experiences
03:04to Apple Intelligence on Mac.
03:07For example, you'll be able to create fun, original images
03:10with Image Playground.
03:12Along with a dedicated app on Mac,
03:13it'll be integrated into apps across the system,
03:16including third-party apps like Notability.
03:19With Genmoji, you'll be able to create
03:21just the right emoji to match any moment
03:23in an instant.
03:25Plus, Siri will assist you in ways it never could before
03:28when it gains the ability to understand information
03:31from apps all across your Mac.
03:33It'll use it to answer questions that are personal to you,
03:36like, where did Sofia say that Castillos live?
03:39Or what was that green space project Kai mentioned?
03:42And Siri will have the ability to tap
03:44into chat GPT's expertise
03:46when it might be helpful to answer your question.
03:48Powering all of the amazing features of Apple Intelligence
03:51is Apple Silicon,
03:52which is designed to deliver incredible performance for AI.
03:56So every Mac with an M-series chip
03:58can deliver Apple Intelligence
03:59to unlock so many ways for you to get more done on Mac.
04:03And going forward,
04:04we'll bring even more personal intelligence
04:06to the apps and experiences that you rely on every day.
04:10Apple Intelligence is available now with macOS Sequoia
04:13as a free software update in U.S. English
04:16for most regions around the world.
04:18We'll add localized English for these countries in December.
04:21I will bring Apple Intelligence
04:22to many more languages next year.
04:25Now, back to John.
04:28The way in which Apple Intelligence
04:29makes you more productive and creative on your Mac
04:32is profound.
04:33We can't wait for you to try it.
04:35And Apple Intelligence is particularly great
04:37on the big, beautiful display on iMac,
04:40where we have exciting news today.
04:43Millions of users from all walks of life
04:45have fallen in love with iMac.
04:47From families sharing a computer
04:50to business owners elevating their space.
04:53And users love its brilliant display,
04:55the incredible performance of Apple Silicon,
04:57and seamless integration with iPhone.
05:00Today, we're excited to give iMac another big update.
05:04And here it is.
05:06The new iMac features a fresh new set of beautiful colors.
05:10It has even more performance,
05:11and with Apple Intelligence,
05:13it's the world's best all-in-one for AI,
05:16allowing you to do everyday tasks
05:18faster and easier than ever.
05:20And here's Sri to tell you more about it.
05:22♪ I can be yellow
05:25♪ I can be anything I want to
05:27♪ Any color, rainbow
05:30With the incredible features of Apple Intelligence
05:32and the powerful performance of Apple Silicon,
05:35the new iMac changes the game once again.
05:39It comes in a parade of new and playful colors
05:41that are more beautiful than ever.
05:43And it's so much fun to pick the color
05:45that matches your vibe
05:47and add a pop of personality to your home or workspace.
05:50Today, we're excited to bring the M4 chip to iMac,
05:54giving you even more performance
05:55to fly through everything you do.
05:58M4 has a super-fast CPU
06:00with four performance cores and six efficiency cores,
06:03making the new iMac up to 1.7 times faster
06:06than iMac with M1.
06:08So multitasking across apps like Safari and Excel
06:11is lightning fast.
06:13M4 also has an immensely powerful GPU
06:16with our most advanced graphics architecture,
06:18which makes it up to two times faster than iMac with M1.
06:22So gameplay is incredibly smooth on titles like the upcoming
06:25and highly anticipated Civilization VII.
06:29M4 also includes a far more powerful neural engine,
06:32which is now over three times faster than on M1.
06:36With M4, iMac is built for Apple Intelligence
06:39in macOS Sequoia,
06:41accelerating the pace at which you can get things done.
06:44Like in Mail, when there's a flurry of new messages on a thread,
06:48you can get a summary of the back and forth in a snap.
06:51And we all know what it's like to dig through a library
06:53of tens of thousands of photos to find just the right ones.
06:57Thanks to Apple Intelligence,
06:59you can just describe what you're looking for,
07:01like Bandit wearing his costumes,
07:03and you found them in a matter of seconds.
07:05And you'll be able to create a heartwarming custom memory movie
07:09just by typing a description,
07:10like hiking in Washington Park with the family,
07:13set to an upbeat track.
07:14♪ In this cold night ♪
07:17♪
07:21These are just a few examples of how Apple Intelligence,
07:24combined with the blazing performance of M4,
07:26unlocks things you simply couldn't do before on iMac.
07:30And that's not all.
07:31macOS Sequoia brings other innovative features,
07:34like iPhone mirroring,
07:35to use your iPhone right from your iMac.
07:38And window tiling, to easily organize your apps
07:40and take full advantage of that enormous iMac display.
07:44It also comes with an incredible array of free world-class apps,
07:48like Pages, Numbers, Keynote, iMovie, GarageBand, and Safari,
07:53making iMac ready to go right out of the box.
07:57And users can tap into the tens of thousands of native apps
08:00optimized for Apple Silicon that run seamlessly on iMac.
08:05All of these incredible new features come to life
08:07on iMac's gorgeous 24-inch Retina display.
08:11In fact, the iMac display is its most loved feature.
08:15Today, we're taking it a step further
08:17with a new nanotexture option,
08:19which reduces reflectivity and glare to eliminate distractions,
08:23while maintaining outstanding image quality.
08:26iMac also features a new 12-megapixel center stage camera,
08:29which keeps everyone perfectly centered on a video call.
08:33It also supports Desk View,
08:35a really cool feature you won't find on any PC.
08:39So, for instance, when you want to share a special moment with your family,
08:43Desk View provides a top-down view of your workspace,
08:46making your video calls even more engaging.
08:53Now, for the millions of users upgrading from an Intel-based iMac,
08:56you're going to love the performance and capabilities
08:59that those systems just don't have,
09:01like the performance of M4,
09:03which makes iMac up to a whopping six times faster
09:06than the most popular Intel-based iMac.
09:08So in apps like Photoshop,
09:10you can apply multiple complex filters to huge images
09:13in the same time it took to apply just one.
09:16Those upgrading will also enjoy
09:18the seamless integration of Apple Intelligence,
09:21along with the advanced security of Touch ID,
09:23a 12-megapixel center stage camera,
09:26and other incredible features
09:27that make every moment you use your iMac even better.
09:31And now, iMac comes in 100% fiber-based packaging,
09:35making further progress towards our environmental goals.
09:38So that's the new iMac with Apple Intelligence.
09:41Now in a gorgeous array of new colors,
09:43with the power of M4, a 12-megapixel center stage camera,
09:47and a nanotexture glass option,
09:49it's without a doubt the world's best, most beautiful all-in-one.
09:54Now, back to John.
09:56We're super excited about the new iMac.
09:59And for the first time, iMac comes standard
10:01with 16 gigabytes of memory,
10:03which is double what it was before.
10:05Yet it still starts at $1,299,
10:08an incredible value for such an amazing desktop.
10:12You can pre-order it today,
10:13and it'll be available next week.
10:16With its stunning design, great new features,
10:19and now with Apple Intelligence,
10:21it's a whole new era for iMac.
10:23Thanks for watching.
10:25Join us tomorrow for another exciting Mac announcement.
10:28♪
10:30♪ I know we'll meet again. I know we'll meet again. ♪