• yesterday
New Tokyo exhibition marks 50 years of Hello Kitty

A new exhibition set to open in Tokyo celebrates all things Hello Kitty, the cute, enigmatic character that turns 50 on Friday.

Adorning everything from handbags to rice cookers, the world-dominating character remains a serious money-spinner for her Japanese creators Sanrio - with a market cap value of $6.8 billion.

AFP VIDEO

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Transcript
00:00ーMEMORIAL DAYー
00:06ーMemories of the dayー
00:12ーMemory of the dayー
00:19ーMemories of the dayー
00:25Next, please look to your left.
00:35Please look to your right.
00:55Please look to your left.
01:00Please look to your right.
01:25Please look to your left.
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03:17Please look to your left.
03:20Please look to your left.
03:24Please look to your left.

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