These men in South Africa wore heels to raise awareness about male breast cancer. Their campaign has achieved some success.
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00:00I wanted men to get uncomfortable for a little bit and just as they are
00:16uncomfortable with going into the doctor's room to do a prostate exam
00:22because it comes there are myths around it you know and so men are scared to go
00:27and do it and here we're talking today we are looking at breast cancer which is
00:38a reality because men believe that they they can't get breast cancer it is the
00:42truth men can have breast cancer
00:58all you got to do is like a woman does they've been taught all the time feel
01:02your breasts and if there's a lump then you need to go and see a doctor