The “All That Glitters” Diwali Ball made its way to The Pierre Hotel this year, and we’re taking you inside the glamorous, exclusive event. From Nora Fatehi’s show stopping performance to Jay Sean’s hot soundtrack, keep watching to see it all!
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00:00It's time to celebrate Diwali, the Hindu festival of lights,
00:04and this year Billboard is taking you inside one of the world's hottest Diwali parties
00:08and one of the hardest to get into.
00:13This ultra-glamorous invite-only affair started as a small gathering in the Tribeca loft
00:17of music industry veteran Anjula Acharya, who introduced artists like Lady Gaga,
00:22Britney Spears and 50 Cent to India while launching the career of Priyanka Chopra in the U.S.
00:28But in 2019, she moved her party to the Pierre Hotel on New York's Upper East Side,
00:33drawing celebrities from Padma Lakshmi to Mindy Kaling and hundreds of millions of
00:38eyeballs on social media, showcasing the ascension of South Asians in pop culture.
00:42This year, 300 lucky guests were invited by a house committee that included the CEO of
00:47Warner Music Group, the chief content officer at Netflix and Billboard's editorial director,
00:52Hannah Karpf, with the soundtrack for the evening curated by Jay Sean,
00:55who made his U.S. Billboard chart debut in 2009, breaking cultural barriers as a South Asian artist
01:02with back-to-back Hot 100 Top 10 hits, including Down, which spent two weeks at No. 1.
01:15But the belle of the ball this year was undoubtedly Nora Feti, a rising Canadian
01:20Moroccan pop star with 47 million Instagram followers, who moved to India from Toronto
01:25at the age of 22, learned Hindi and became a Bollywood sensation. She stole the show with
01:30an electrifying performance of her new song, Nora, and a string of her most beloved Bollywood hits,
01:36supported by a team of world-class dancers from Atma Performing Arts.
01:41It was an exciting taste of what's to come as Nora gets ready to release her first EP
01:55through Warner Music Group and heads on tour in 2025. The all-that-glitters-the-volleyball
02:01glitters brighter every year, and with a slew of young Indian artists climbing the Billboard charts,
02:06we can't wait to show you who performs next fall.