The “All That Glitters” Diwali Ball made its way to The Pierre Hotel this year, and we’re taking you inside the glamorous, exclusive event. From Nora Fatehi’s show stopping performance to Jay Sean’s hot soundtrack, keep watching to see it all!
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00:00It's time to celebrate Diwali, the Hindu festival of lights,
00:04and this year Billboard is taking you inside
00:06one of the world's hottest Diwali parties
00:08and one of the hardest to get into.
00:13The ultra-glamorous invite-only affair
00:15started as a small gathering in the Chakbeka loft
00:18of music industry veteran Anjula Akadeya,
00:21who introduced artists like Lady Gaga, Britney Spears,
00:24and 50 Cent to India while launching
00:26the career of Priyanka Chopra in the U.S.
00:29But in 2019, she moved her party to the Pierre Hotel
00:32on New York's Upper East Side,
00:34drawing celebrities from Padma Lakshmi to Mindy Kaling,
00:37and hundreds of millions of eyeballs on social media,
00:40showcasing the ascension of South Asians in pop culture.
00:43This year, 300 lucky guests were invited
00:45by a house committee that included
00:47the CEO of Warner Music Group,
00:49the chief content officer at Netflix,
00:51and Billboard's editorial director, Hannah Carr,
00:53with the soundtrack for the evening curated by Jay Sean,
00:56who made his U.S. Billboard chart debut in 2009,
00:59breaking cultural barriers as a South Asian artist
01:02with back-to-back Hot 100 top 10 hits,
01:04including Down, which spent two weeks at number one.
01:15But the belle of the ball this year
01:17was undoubtedly Nora Feti,
01:19a rising Canadian Moroccan pop star
01:21with 47 million Instagram followers,
01:24who moved to India from Toronto at the age of 22,
01:27learned Hindi, and became a Bollywood sensation.
01:30She stole the show with an electrifying performance
01:32of her new song, Nora,
01:34and a string of her most beloved Bollywood hits,
01:36supported by a team of world-class dancers
01:39from Atma Performing Arts.
01:42It was an exciting taste of what's to come
01:44as Nora gets ready to release her first EP
01:46through Warner Music Group and heads on tour in 2025.
01:49The all-that-glitters-the-volleyball
01:51glitters brighter every year,
01:53and with a slew of young Indian artists
01:55climbing the Billboard charts,
01:57we can't wait to show you who performs next fall.
02:11♪