As Birmingham City have made a fantastic start to life in League One following their recent relegation, they are sat on top of the pile in the division and things are certainly looking up for those around the club. We’re looking at the latest contract situation with a number of players tying down new deals at the Blues.
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00:00Everton and their new mega-stadium. We've mentioned the progress and how quick they've
00:07sort of shot it up and the fantastic infrastructure and the sort of jobs it will bring to the
00:13area and how well it will represent the city as well. Just give us a little update on it
00:20and how are fans feeling about the fact they are going to have to move home and Goodison
00:26has been there so, so long. It's quite a mixed bag, I'm guessing.
00:30It is, yeah. I mean, Goodison Park, it's a real historic stadium, isn't it? It's synonymous
00:37with Everton Football Club but I think supporters accept that change is needed and if Everton
00:43want to really kick on, then they need to move with the times and that is at the new
00:49stadium at Bramley Moor Dock and it's coming towards the end now. Everton get the keys
00:55at the end of the year. We're seeing more updates as the days go by. The big screens
01:01have been put up and fans are putting drone footage up and it does really look incredible.
01:09I think the challenge now for Everton, one will be securing stadium naming rights which
01:15the Chief Commercial Officer Richard Kenyon has talked about in the matchday programme
01:20for the Palace game. He said Everton are in talks with several parties and that will be
01:28at least, he says, a 10-year deal they're looking for. It's interesting when it comes
01:33to this naming parties one because whoever gets those, let's be frank, you'll be calling
01:40the stadium that for years to come, even after, say, the deal ends. That's what it's referred
01:46to often. Everton want to get that right, I think. Obviously, revenue-wise, they need
01:52to get that right. It was interesting, I think it was last week that Atletico Madrid have
01:58just announced a real bumper deal with Riyadh Air. Now, I'm not saying that Everton are
02:03in line to broker a deal with Saudi Arabia but I think that was worth between €250
02:08and €300 million so that's another barometer that Everton can use. Of course, supporters
02:15want to secure the seat, they want to be around friends and family who they've sat
02:19with for years. Maybe some fans want to sit at a completely different area of the stadium
02:24and have a new vantage point but, yes, keys are imminently going to be handed to Everton
02:31and then you're looking at test events etc and then all eyes will be on the 25-26 campaign
02:40Even Buffet, the main point is that Everton are a Premier League club when they do go
02:45there because results are picked up before the international break but by no means are
02:50Everton very much clear of danger. They need to continue their upward trajectory and ensure
02:55that they go into the new stadium as a Premier League outfit.