KSI's new song is being torn apart by the internet, in the midst of people critiquing his other business ventures like Lunchly and Prime.
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00:00it's time to talk about KSI, an online entertainer who released this new song called Thick of It
00:05that everyone is memeing and sharing and talking about. The song released this year on October 3rd
00:092024 featuring rapper Trippie Redd, it pretty much instantly went viral when it came out,
00:14especially on TikTok. To me it kind of sounds like something I would hear on an alt radio
00:17station in 2015. Then the music video came out, starting with a shot of the Arctic with way too
00:22much ice, there is not that much ice anymore, but regardless he's down in the ice caves. It's
00:26pretty epic until they show a bottle of Prime encased in ice like it's Han Solo. I pretty much
00:31lost all immersion there right at that product placement. I didn't know YouTubers are putting
00:34ad integrations into music videos now. Social media response was very much in an uproar. TikTok
00:39flooded with negative reactions immediately. Obviously this video and song comes out whilst
00:43KSI is certainly in the thick of it regarding the Prime and Lunchly controversy. TikTok photo
00:47slideshows make fun of young KSI fans saying stuff like quote, me taking a sip of my Prime
00:52to wash down my Lunchly while watching the talk to a podcast and listening to
00:57the new KSI song with a picture of Spongebob I just barfed in my mouth.