OMD's George Manas on Gen AI, streaming trends, and service model adaptability

Watch OMD's George Manas on Gen AI, streaming trends, and service model adaptability - Variety on Dailymotion

Transcript

00:00In the next 12 months, say, what are you going to be watching most closely?

00:04Obviously, what happens with AI in terms of development on that front?

00:09What else in terms of industry trends, business trends, consumer trends?

00:14Yeah, so generative AI for sure.

00:17Evolving media consumption behaviors,

00:20specifically within the broader streaming and connected TV space.

00:24Measurement evolution, which is a real top priority for us.

00:29Just given all of the current difficulties and challenges with fragmentation and

00:34how to get to privacy safe measurement at scale.

00:39And then I think increasingly just flexibility and

00:42adaptability of our service model for clients.

00:47Brands are moving faster than ever.

00:49They're looking to be more agile and more nimble, and

00:51they need their partners to do that as well.

00:54So we've embraced a model called agency as a platform,

00:57which is really a philosophy and a system for how we organize ourselves

01:02in a highly flexible way to meet very different client requirements.

01:08Big portfolio clients, small brand clients,

01:12clients across various categories, so that agility and flexibility.