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Video Information: Shastra Kaumudi Live, 13.10.2019, Advait BodhSthal, Greater Noida, India

Context:
~How to make the right career decision?
~ What fear stops us form making the right choice?
~ What is that evil which stops us?
~ Should I go for job or do what I like?
~ What are the steps to take to realise my inner calling?

Music Credits: Milind Date
~~~~~~~~~~~~~

Category

📚
Learning
Transcript
00:00Acharyaji Pranam. Gil decided what he would like to do when he was just 16 and followed
00:12it throughout his life. I have always been risk averse and have followed a conventional
00:17career path. I have planned to go for MBA next. Though I decided this long back, there
00:23is also a feeling in me that I should experiment and do more of what I like. I am trying to
00:28understand why it is so difficult for me to follow my inner voice. How can I overcome
00:32this mental block to be sure of my decisions? Please guide the steps that I should take
00:38to realize my calling. First of all, it is not MBA versus something else. It's about
00:47the center from where you decide. If you are deciding from the wrong center, then whether
00:52you do MBA or MBBS, it's just the same. It's the same and it's wrong. He wanted to do MBA,
01:03he couldn't do an MBA. He had to do an MS instead. Why did he do an MS instead of an
01:10MBA? Oh, his father pressurized him. So he went for MS instead of MBA. His father pressurized
01:19him so the poor chap couldn't do an MBA. But why the hell did he want to do an MBA
01:24in the first place? Because all his friends were doing MBAs. So he desperately wanted
01:29to do an MBA. Now would it have been any better had he managed to do an MBA? MS he did influenced
01:46by his father. MBA he would have done influenced by his friends. How is one choice superior
01:53to the other? Why do you want to do your MBA? You don't look like one of the business kinds.
02:02Look at your face. Do MBAs look like this? Not successful MBAs. MBAs like me look like
02:11this. What do you want an MBA for? To influence other people through your ads? What will you
02:36advertise? So I want to do MBA so that I can advertise. And maybe end as a brand manager
03:01for a company. Something like that. Is there any bit of you in all this? Advertising, brand
03:14management. I want to end as a brand manager. You may end but you will not end as brand
03:25manager. What is all this? Will it be too difficult to see that somebody put all this
03:40stuff in your head? Not one person in particular. Maybe a long sequence, an entire crowd, a
03:56process that took years and is still continuing. If you meet me in a market or had you met
04:20me 15 years back in some corporate seminar, I wouldn't have raised these questions. But
04:33because today you are sitting here all clad in white as a spiritual seeker, I want to
04:38understand. What do you mean by brand management, advertising? Basically, we are influencing
04:48the audience to buy the product. Which product? For my company. For your company? For someone's
04:55company. What's there in it for you? I will be able to put forward my ideas. Your ideas? Then
05:09put them forward. Why do you want an MBA? I mean, it pays well. So you want those ideas from the
05:16MBA degree so that you can use those ideas for somebody else. I mean, this is the kind of career
05:25which also pays well and you can access your creative skills. Creative skills? Yes. What is
05:30that? Because how many of you find advertisements creative? What do you mean by creative
05:38advertisement? In a way, we have to influence people. We have to. We have to? How many of you?
05:46The copywriters, the art directors, the brand manager, everyone in the team. If you want to
05:57influence people, why don't you become a documentary maker? Why don't you go to Bollywood
06:02and start writing scripts? Yeah, this is one of the way, but this is the more conventional and
06:07some people are paid for it. People? I mean, the brand managers, the chances of succeeding there
06:15are more. What do you mean by success? Money. Yes. What will you do with money? Buy some product
06:35that you have been influenced to buy through ads. Safety for my family. And the ones you will buy
06:44safety from have advertised safety to you through their ads, like insurance companies. So you want
06:53to influence others exactly the same way others are influencing you. Sell yourself. This might be
07:15an interview for MBA entrance. I mean, when I was thinking that what I should do next after my
07:23B.Tech. What were you doing? When I was doing my B.Tech. And I thought you were thinking. No. So
07:28when I was doing my B.Tech, I was thinking, what should I do next? What were you thinking? And then
07:33I used to do theater in college. And there were a lot of things like I come from a middle class
07:43family. So I have to take care of them also. So I came at a settlement then I would make some money
07:49also. And I would excel in my creative skills also. So the balance was this. Did you see why
07:54did you do your B.Tech in the first place? I used to like science at that time. So why don't you
08:10become a scientist? I mean, at that point, at this point, you like ads.
08:40Evil is not some humongous monster. Evil is small and helpless things like these. These small and
08:54helpless things that get together in millions and take the shape of a huge creature. One
09:09person, lost and senseless and directionless is pitiable. An entire institute offering MBA
09:23degrees full of lost and senseless persons becomes an attractive destination. It is no
09:32more pitiable. It is attractive. If there is just one person who wants socks with a thousand holes,
09:53then that person will be declared a lunatic. But if there are a million persons who want socks
10:02with a thousand holes, governments will create policies to have an entire industry catering to
10:13this huge market. Evil lies in the great number of small people. What you are saying right now
10:28is very obviously stupid to everybody here because you are alone. Had this been a batch
10:40of graduating MBAs from some premier MBA institution, you would have shouted me out
10:47of this room and that's what you will do two years later. Then do you know who would be sitting
11:00here? Some stupid HR person of some marketing company or ad agency. And the whole occasion
11:27would appear very very solemn. A bunch of 200 graduating MBAs eager to present their
11:36credentials to the HR person of a promising firm. On its own, stupidity is so feeble,
11:51it can be crushed very easily. But because stupidity is feeble, it knows one thing. It
12:03must gather numbers. So it forms huge organizations, colonies where all the stupid ones can stick
12:18around. And then they are very difficult to tackle. Don't you see even a Gail Winand
12:29quote to his audience. Why did the banner have to be the most smutty thing in New York? Because
12:40that's what the audience has wanted. By himself, on his own, each of his readers was a nobody.
12:49Totally a nobody. A newspaper has millions of readers. That's how the circulation of the big
13:01chains runs. Each of the single readers is inconsequential on his own. But when they
13:12become a huge mass in millions, then even Gail Winand has to surrender to them. You
13:23are surely progressing to be one of those who can bring Winand down to his knees. One
13:39of Toohi's boys.
14:05What will you tell yourself when you get paid? I got paid to sell somebody's batata vada.
14:16I made a good ad that sells batata vada as masala dosa. Creativity.
14:46Or vada as salted donut. Creative ads. Young talent like you. What exactly do you mean
15:13by creative advertising? I'm curious. You say you have been listening to me and I always said
15:23creativity has to be purposeless. If there is a purpose, you can't be creative. How can an ad
15:29be creative? Tell me. Why do you want to abuse the term creativity? It's worse than abuse. It's

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