As #China celebrates its 75th Anniversary, @Sherardcc tells #TheAgenda why doing business there matters more than ever
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00:00China is a vast market. It's a very sophisticated market.
00:05Of course there are challenges, the regulatory environment, language, culture.
00:11I think one area where China has made huge progress is in protecting foreign intellectual property.
00:19It used to be a worry if you went to China you would have your intellectual property purloined in some way.
00:26That has been addressed by China very successfully.
00:30So it's a challenging market but the rewards are enormous.
00:35China can transform your business.