がっちりマンデー!! 2024年9月29日 富士フイルム

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がっちりマンデー!! 2024年9月29日 富士フイルム
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Transcript
00:00Today's Gatchiman is...
00:04Fuji Film!
00:06The green box color film that you can see in Fuji Color,
00:12and the one that is known to be the best in the world, the Utsuru.
00:16As the name suggests, it's a company that makes films and photos.
00:20But now is the age where you can take photos easily on your smartphone.
00:26You don't really take photos with a camera.
00:32Fuji Film is also quite strict.
00:36But when you think about it...
00:38The sales are...
00:40Wow! It's skyrocketing in just three years!
00:43Last year's annual sales were about 3 trillion yen!
00:47It's really, really profitable!
00:50What's going on?
00:53Let's take a look!
00:56What technology did they use to make films?
01:00Cosmetics, for some reason?
01:03What's the secret to their huge sales?
01:05This is collagen.
01:07What does that mean?
01:10Why is Fuji Film so popular?
01:13And why is it equipped with a super high-performance AI?
01:19Today, we'll take a look at Fuji Film's 30-minute story.
01:28Good morning!
01:29The president of Fuji Film will be here today.
01:32The sales are 3 trillion yen!
01:34It's amazing!
01:36It's not just about Fuji Film, it's about the film industry.
01:40They're doing a lot of things right now.
01:43Let's take a look.
01:45They're doing something amazing.
01:47Here he is.
01:51Good morning!
01:53Nice to meet you. My name is Kato.
01:55I'm Goto.
01:56Nice to meet you.
02:09I'm going to be even cooler from now on.
02:14I'm going to use monochrome.
02:16I see.
02:24Let me introduce today's guest.
02:26CEO of Fuji Film Holdings, Goto Teiichi.
02:32Nice to meet you.
02:36How long have you been the president?
02:38Three years.
02:40It's been 21 years.
02:42Looking at the sales graph, it looks like it's been growing for three years.
02:48Thanks to you, we're aiming for the best in the past.
02:54How has Fuji Film changed?
02:57In the world, the demand for film is at its peak in 2000.
03:02Really?
03:03At that time, two-thirds of the profits came from photography.
03:09Every year, it drops by 20% or more.
03:13It's 20 to 30%.
03:15That's amazing. You've changed a lot.
03:17The percentage of photos in film is now less than 1%.
03:23What?
03:2599% of the profits are not from film?
03:27It's not film.
03:29The root of the problem is not film.
03:31I see.
03:33Fuji Film's biggest problem was that mega-hit film.
03:39Fuji Film.
03:41Looking back on its history...
03:45In 1934, 90 years ago,
03:48Fuji started making film for photography.
03:54In 1948, they sold color film, which only four companies in the world could make.
04:02Now, Fuji Film is the largest film maker in Japan.
04:07But...
04:09In the 2000s, the sales of film skyrocketed due to the emergence of digital cameras.
04:17Fuji Film was in a big pinch.
04:21President Komori, who was appointed president in 2000, thought...
04:27We have to do something about this.
04:31So he came up with a plan.
04:34A technology set-up.
04:37What is the technology that Fuji Film has now?
04:43What is the product that will really sell?
04:47And what is the new technology and product that will be needed in the future?
04:54He made a list of the products and combined them.
05:01And then, the list of products was made.
05:05The sales of Fuji Film increased in a different genre.
05:09Now, the sales of Fuji Film are 3 trillion yen a year.
05:14The future of Fuji Film is clear.
05:18Fuji Film's big plan.
05:22First of all, the combination of the current technology and the current product.
05:27It doesn't look like anything has changed.
05:30Mr. Takai, what did you do?
05:34Here, I evolved the instant camera CHEKI.
05:38CHEKI?
05:40CHEKI?
05:42Yes, cheese.
05:44When you take a picture, a picture comes out of the camera.
05:51But now is the time when you can easily take a picture on your smartphone.
05:56Is this selling?
05:59It's selling.
06:00The sales amount is 1.5 billion yen.
06:021.5 billion yen?
06:04Is this the world?
06:06CHEKI was released in 1998.
06:10The sales of CHEKI increased.
06:12The sales of CHEKI increased by 1.5 billion yen last year.
06:16It's making a lot of money.
06:19Why is it selling so much?
06:23The reason is...
06:25In the 2000s, the sales of CHEKI fell to the bottom when the mobile camera was released.
06:32If you look closely, the sales of CHEKI have risen a little since 2007.
06:39The company asked me what CHEKI was.
06:44I started looking into it.
06:46Mr. Fujifilm started looking into it in a hurry.
06:50It turned out that CHEKI was selling to young people in Korea.
06:57The reason was...
07:00I found out that CHEKI appeared in a Korean TV drama.
07:06Among young people, I wondered what this new thing was.
07:11Actually, it's not new.
07:13It's normal to take pictures with a smartphone.
07:19CHEKI has been used as a new thing.
07:24It's interesting for young people overseas to give them pictures taken on the spot.
07:30It's fashionable to have something.
07:35In addition...
07:37Overseas, there is a culture of decorating pictures on the wall or on the desk.
07:46Certainly.
07:48When I watch foreign movies, there are scenes where pictures are displayed on the wall or on the shelf.
07:55In other words, I realized that there are more people overseas who need real pictures.
08:03At that time, the CHEKI team decided to change CHEKI according to the points that young people overseas would be happy with.
08:14For example, there are many people who say that it is fashionable to draw CHEKI diagonally.
08:21CHEKI, which incorporates pastel colors, was sold as the cutest instant camera in the world.
08:28It was a big hit all over the world.
08:31In addition...
08:32There are people who want to give more CHEKI.
08:34There are people who want to decorate their house with a commemorative CHEKI.
08:40This CHEKI was released.
08:43I can't see the camera lens.
08:48This is a smartphone printer.
08:53This is a picture of a dog on Mr. Sakai's smartphone.
08:58This is a printer.
09:01This is a CHEKI printer that can print any number of pictures taken on a smartphone.
09:08In the past, I thought it was good to have only one CHEKI.
09:12Now, I think it's good to be able to give a lot of CHEKI to people.
09:19This CHEKI can send a lot of CHEKI.
09:24There is a QR code on the printed photo.
09:29If you read the QR code on your smartphone...
09:35Shizuo, happy birthday!
09:39Happy birthday!
09:42You can send a photo and a message to an adult.
09:46I'm glad.
09:49There is also a new CHEKI.
09:53I always have this.
09:55This is a CHEKI promotion.
09:57The image character of this CHEKI is SUZU-CHAN.
10:01It's a two-shot photo, but it's actually a virtual photo.
10:05The tension is completely different.
10:08Is this a new business?
10:10The number of CHEKI is increasing.
10:13For example, SEIBU LIONS.
10:15Is this an event?
10:17It's a digital technology.
10:19Fans can take a virtual two-shot photo with baseball players.
10:24The number of CHEKI businesses is increasing.
10:29In the past, it was like a towering tower.
10:31That's right.
10:33CHEKI has evolved so much.
10:36FUJIFILM's revival strategy.
10:39The second is to use the technology we have now for new products.
10:44What did they do?
10:48Here you go.
10:50Yamasaki-san, who is in charge, guided us.
10:54This is FUJIFILM's cosmetic product, ASTARIFT.
10:57It's a cosmetic product.
11:00FUJIFILM has recently started developing cosmetics that are completely different from cameras and films.
11:07This is a cosmetic product that cares for skin troubles such as wrinkles and blemishes developed by FUJIFILM.
11:15ASTARIFT series.
11:19Yamasaki-san, how much is it selling?
11:23In 2010, the sales amounted to 1 billion yen a year.
11:28Since then, it has been doing well.
11:30Wow!
11:321 billion yen a year in just three years?
11:34That's amazing!
11:36Let's ask the customer how it feels to use it.
11:39I've been using it for four or five years.
11:41I was told that my eyes and wrinkles were a little better than those of the same age.
11:49So I thought this was it.
11:52Highly rated!
11:55But what I'm curious about is why FUJIFILM is a cosmetics company.
12:02I came to the FUJIFILM lab in Kanagawa Prefecture to find out the secret.
12:10I'm Tachibana.
12:12Hello, I'm Yanagi.
12:16Nice to meet you.
12:18What kind of image do you have?
12:21I'm a researcher of cosmetics, but I'm also a scientist.
12:29Yanagi-san, who was in charge of developing FUJIFILM until 2002.
12:34Why are you developing cosmetics?
12:38In fact, there are many similarities between photo films and human skin.
12:45Is that so?
12:47What do you mean by similar skin and film?
12:52It's this.
12:54This?
12:55Yes.
12:56What is this?
12:57It's collagen.
12:58Collagen?
12:59Yes.
13:00This plump collagen.
13:0370% of human skin is made of collagen.
13:08It's actually one of the important ingredients in photo films.
13:14President Komori, who became president in 2000, thought.
13:19That's right.
13:20If you use the technology you have now to make a good film, you can make new cosmetics.
13:28That's a good point.
13:30In 2006, FUJIFILM started developing cosmetics.
13:37And there is a common feature between photos and skin.
13:43It's vulnerable to ultraviolet rays.
13:47There are two photos here.
13:50This is a normal photo.
13:52This is a deteriorated photo.
13:55That's right.
13:56Old photos are often faded in color.
14:01The cause is ultraviolet rays.
14:05If the photo is exposed to ultraviolet rays, the pigment will be damaged and the color will be faded.
14:11However.
14:13I rarely see faded photos these days.
14:17Is that so?
14:18Don't you get faded?
14:19I rarely get faded.
14:21Why?
14:22The technology to prevent it is anti-deterioration.
14:25Is that so?
14:26Yes.
14:27In fact, FUJIFILM studies ultraviolet rays day and night to prevent photos from being faded by ultraviolet rays.
14:39Among the 4,000 types of ultraviolet rays, we chose this for cosmetics.
14:48This is the ingredient in our cosmetics.
14:51This is the ingredient in our cosmetics.
14:53This is the ingredient in our cosmetics.
14:54This is the ingredient in our cosmetics.
14:56Astaxanthin has a strong anti-deterioration effect.
15:02However, there is a problem with cosmetics.
15:07It doesn't dissolve in water.
15:09What?
15:10It doesn't dissolve in water?
15:11Yes.
15:12So it's very difficult to put it in cosmetics or beauty products.
15:15Is that so?
15:16Yes.
15:17I'll stop it here.
15:20Astaxanthin is an oil component, so it doesn't dissolve in water.
15:24We used nanotechnology to dissolve it in water.
15:30Is that so?
15:31Yes.
15:32Astaxanthin is a 1 millionth of a millimeter.
15:36We made small nanoparticles and dissolved them in water.
15:42This is a nanoparticle device.
15:45Unfortunately, we can't show you the nanoparticle device unless it's blurred.
15:51We'll put Astaxanthin solution in the nanoparticle device.
15:57Switch on.
16:03Astaxanthin came out of the device.
16:08This is the finished product.
16:11Is it already 7 days old?
16:13Yes.
16:15It doesn't look like it's changed at all.
16:20Are you okay?
16:21Yes, I'm okay.
16:25When we put 7 days old Astaxanthin in water...
16:31Wow, it spread in an instant.
16:34I'll stir it.
16:36When he stirs the water...
16:40Wow, the water turns red in an instant.
16:44It's beautifully dissolved and mixed with water.
16:49That's why Astaxanthin was able to be mixed with lotion.
16:54Amazing.
16:56This means that the technology of film was applied to make the lotion.
17:02First of all, I thought that collagen was the same as the human body.
17:05What do you use collagen in film?
17:08Collagen is the ingredient that receives the light that is applied to the base.
17:15I used a very deep technology for collagen.
17:21Because there is a deep technology, even if it is deployed horizontally, it can be used as a cosmetic product.
17:27So it was the same.
17:29That's right.
17:30So, when it comes to what kind of product it is, it can be used as a cosmetic product as a hint.
17:37There is a cosmetics company.
17:39They have been researching cosmetics for a long time.
17:42Is it a completely different technology?
17:44Or did the cosmetics company not notice it?
17:48Which one is it?
17:49The technology of film was used to dissolve Astaxanthin.
17:59Oh, I see.
18:02Fujifilm's big comeback strategy.
18:05The third is to use new technology for the product you have now.
18:09What did you do?
18:11Hello, I'm Gatchirimame.
18:13I'm Saeki from Fujifilm.
18:15Nice to meet you.
18:17Nice to meet you.
18:19I'm nervous.
18:21Are you nervous?
18:22I'm nervous.
18:23Mr. Saeki is a little nervous.
18:26What kind of new technology did you develop?
18:30I installed AI technology in the intracranial system.
18:35AI? Intracranial?
18:39Fujifilm is a company that has a variety of medical products.
18:47Lentogen film used in hospitals,
18:50Intracranial mirror used for examination, etc.
18:54If you look closely at the medical equipment,
18:58It says Fujifilm.
19:02What does it mean that Fujifilm installed AI in the intracranial mirror?
19:09This is the intracranial mirror system with AI.
19:13It's called CAD-EYE.
19:15CAD-EYE?
19:16Yes.
19:18This is a newly developed intracranial mirror system.
19:21It's called CAD-EYE.
19:25I don't know much about it, so I'll show you how to use it with a simulation model.
19:33First, let's turn off the CAD-EYE and put in the intracranial mirror.
19:39Like this.
19:41It's very realistic.
19:43When you turn on the CAD-EYE switch,
19:48Yes.
19:49Like this.
19:50The sound of a pop.
19:52It's like a polyp.
19:54It's a place where the disease is suspected.
19:56It's a square.
19:59It's a function to warn the doctor.
20:04Yes, this CAD-EYE automatically analyzes the image in the intracranial mirror.
20:10If there is a place where the body's abnormality is suspected, such as a polyp in the intestines,
20:15the doctor will tell you about it.
20:19But can you really do that?
20:23Let's go to Shintokyo Hospital, where CAD-EYE is actually used.
20:28This is it. This is it.
20:29It's easy to remove.
20:32CAD-EYE, a newly developed intracranial mirror system with AI.
20:38Let's go to Shintokyo Hospital, where CAD-EYE is actually used.
20:43This time, the doctor will show us the intracranial mirror test.
20:50Let's start the test.
20:54Then...
20:55There are two polyps here.
20:59Suddenly, he found two polyps.
21:04Indeed, CAD-EYE tells us about polyps in a blue frame.
21:09A blue frame comes out.
21:11Just by noticing it, the intracranial surgeon will diagnose it.
21:16That alone is very reassuring.
21:20Yes.
21:21Some polyps are easy to recognize just by looking at them.
21:25Some polyps are difficult to recognize at first glance.
21:29Because CAD-EYE detects such polyps,
21:32the doctor can diagnose them by looking closely at them.
21:39In addition, the function of CAD-EYE is not limited to that.
21:43It also tells us whether the polyps are symmetrical or not.
21:48I think it's very accurate.
21:50What does that mean?
21:52There are polyps that are better to be removed,
21:55and polyps that are okay to be left as they are.
21:58CAD-EYE detects whether polyps are necessary to be removed.
22:05For example...
22:06It's green, right?
22:08It means you don't have to remove it.
22:12It means you don't have to remove the green edge of the image.
22:19And...
22:20What's this?
22:23It was green before, but this time it's yellow.
22:27So it's symmetrical.
22:31It means you should remove the yellow edge.
22:36Of course, the doctor is the one who decides whether to remove the polyps or not.
22:42But CAD-EYE detects them by color and supports the doctor.
22:48There is a certain degree of probability of missing polyps.
22:53It is said that the discovery rate of CAD-EYE is increased by 10% or 20% when using CAD-EYE.
22:59It's very helpful.
23:02The doctor is also very helpful with CAD-EYE.
23:05But why can he do such a thing?
23:09There is a lot of data and technology that Fujifilm has accumulated over the years.
23:16We call it PAX.
23:20It's a system that shares images taken by imaging medical equipment with the internet.
23:27In fact, it has the world's number one share.
23:30Is that so?
23:31Yes. Fujifilm makes a system called PAX, which stores images of endoscopic images and X-ray images taken at hospitals.
23:43It collaborates with hospitals using PAX all over the world.
23:48It learns both images of many diseases and images that are not diseases from AI.
23:59Then, when it sees a new endoscopic image, it can tell whether it is a disease or not.
24:09The doctor is very helpful with CAD-EYE.
24:12I'm glad it was completed, Mr. Saeki.
24:16Is this still going around the world?
24:19Yes, CAD-EYE has been certified in about 63 countries around the world.
24:24Japanese endoscopic doctors have a lot of experts.
24:30However, in some countries, there are few experts.
24:34If you train while using CAD-EYE, you can train faster.
24:41I think it's connected to that.
24:44It's amazing technology.
24:46I've heard a lot of stories.
24:48Finally, I would like to ask Mr. Goto for a wonderful announcement.
24:54That will be after the commercial.
25:01Please give me a wonderful announcement.
25:03Today, I'm going to talk about ASSA LIFT, which I've been talking about earlier.
25:08It's a pre-surgical beauty solution.
25:10And the other one is a drug-resistant beauty solution.
25:14These two.
25:15How many people?
25:17It's the 90th anniversary of its establishment.
25:2090 viewers.
25:22That's perfect.
25:2490 people on the 90th anniversary.
25:27But it's not good.
25:31For 100 years.
25:33The date of establishment is January 20th.
25:37120 people on 120.
25:40Thank you very much.
25:42I thought it would be 100.
25:44It's fat.
25:45Is it fat?
25:47120 sets of ASSA LIFT from FUJIFILM.
25:52You can apply from the phone number you see or the program homepage.
25:57Until October 1st, Tuesday.
26:00Thank you very much.

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