ジョブチューン ～アノ職業のヒミツぶっちゃけます！2024年9月28日 大人気店が“コレ”を取り入れて大ブレイクSP
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00Don Quixote, Bikkuri Don Quixote, GAS-to, Dai Rinki Ten ga Kore wo Toriirete Dai Break Special!
00:12First up, Don Quixote.
00:16What did you get?
00:19Don Quixote is famous for its variety of items such as home appliances, daily necessities, food, and leisure goods.
00:30Don Quixote opened in 1989 in Fuchu City, Tokyo.
00:37Currently, Don Quixote has a total of 500 stores in Japan.
00:41Don Quixote has the highest total discount score in Japan.
00:46What is Don Quixote trying to break?
00:51What is it?
00:53It's a bento box!
00:57Do you buy a lot?
00:58Yes, I do.
01:00Why do you buy a lot?
01:02Because it's delicious.
01:04I buy a lot of bento boxes.
01:07I think it's much cheaper and more attractive.
01:11In fact, bento boxes and home appliances are very popular in Don Quixote.
01:17They started selling in some stores about 15 years ago.
01:22They have been competing in terms of cheapness and volume.
01:27In November of last year, a new brand of bento boxes and home appliances was launched with a strong concept.
01:34What is it?
01:36A new brand of bento boxes and home appliances was launched with a strong concept.
01:40What is it?
01:42As a result, the monthly sales of bento boxes and home appliances have increased by 1.4 billion yen.
01:50That's amazing.
01:52What is Don Quixote's concept of bento boxes and home appliances?
01:58Let's find out!
02:06What is Don Quixote's concept of bento boxes and home appliances?
02:11In fact...
02:12What is it?
02:13In fact...
02:14He's putting something in his mouth.
02:15Let's go!
02:19It's OK if only a small number of people say it's delicious.
02:23Only a small number of people?
02:25It's OK if only a small number of people say it's delicious.
02:27Mr. Irizuka, what do you mean by a small number of people say it's delicious?
02:31It's not a product that everyone will say it's delicious.
02:34It's a product that everyone will say it's delicious.
02:39For example, what kind of product is there?
02:41My favorite is a fried chicken skin bento box.
02:46Is there no meat in this?
02:48No meat in this.
02:50It's just skin.
02:52Is this popular?
02:54Thankfully, a large number of customers say it's delicious.
03:00They say fried chicken skin is delicious.
03:03But there is meat in it.
03:06Don Quixote only sells strange bento boxes and home appliances.
03:13What I just introduced is a new brand called Hen Ai Meshi, which was born in November last year.
03:23Hen Ai Meshi series is very popular in Don Quixote now.
03:29However, there is a problem before it becomes popular.
03:35I asked Hattori, one of the founding members of Hen Ai Meshi.
03:44In the first place, many people come to Don Quixote in search of daily necessities.
03:50There are few customers who come to Don Quixote in search of ingredients and bento boxes.
03:56I buy snacks.
03:58I've never thought of going to Don Quixote to buy a bento box.
04:05To be honest, I'm a little nervous about the food in the box.
04:11I think this is the charm of Don Quixote.
04:15I think the bento box and the ingredients are a little different.
04:21I asked the customers about their previous impressions.
04:26I didn't think it was a bento box because it was messy.
04:35The price is more important than the taste.
04:39Actually, at the time of the sale, we competed to sell the cheapness of our specialty.
04:45However, it was not recognized, so we couldn't make a profit.
04:49And because we couldn't make a profit, we couldn't get a good place to sell at the store.
04:55There was a vicious cycle.
04:58After that, we changed our strategy to sell high-quality products cheaper than other companies.
05:05After all, we couldn't beat supermarkets and convenience stores.
05:10It was no good.
05:11That's right.
05:12We've been through a lot.
05:15In such a situation, we talked in the car and came to an answer.
05:22Break point.
05:24We decided to go back to Don Quixote.
05:30What does Don Quixote mean?
05:33It's an easy-to-understand example of color-coded goods and cosplay goods.
05:38It's a big strategy point to expand the game where other companies don't do much.
05:43As a result of thinking that we couldn't do the same thing,
05:48we came up with the concept of someone's 120 points out of everyone's 75 points.
05:55I see.
05:56It's like a magazine.
05:58I see.
05:59Someone's 120 points out of everyone's 75 points.
06:03The concept of this was HEN-AIMESHI.
06:07Due to the birth of HEN-AIMESHI, the sales of bento ingredients exceeded 1.4 billion yen.
06:17What kind of product is it?
06:20Let's go to the factory to see the freshly made HEN-AIMESHI.
06:26Hello, Mr. Inuzuka.
06:28Hello, Mr. Kinishitsugi.
06:31I heard that you make a lot of things.
06:36Can I see them?
06:38Yes, please.
06:41Here they are.
06:43Let's go inside the factory.
06:49Look at this.
06:51It's black.
06:52What is this black thing?
06:56This is a Chinese dish called Kikurage.
07:00What is this?
07:01This is the only one.
07:02There are other kinds of Kikurage.
07:04It's really good.
07:05When I eat Chinese food, I always run out of Kikurage.
07:10So I tried to put a lot of Kikurage in it.
07:13But it was just Kikurage.
07:16The broth is made from vegetables and shrimp.
07:19The sauce is made with umami extract.
07:21It expresses the original taste of Chinese food.
07:25Usually, the main character is the side dish, Kikurage.
07:29It's full of love.
07:33They are making something amazing.
07:38What are you making?
07:41I'm making a rice ball with too much ingredients.
07:45Is this a rice ball?
07:49I put a lot of ingredients in the first bite of the rice ball.
07:53But the ingredients overflowed.
07:56They put a lot of ingredients in the rice ball.
08:01It's a rice ball full of love.
08:08I'm making Tenshinhan.
08:11It looks like a normal Tenshinhan.
08:17This is Tenshinhan.
08:22There are a lot of ingredients in the Tenshinhan.
08:25It looks delicious.
08:26It's sad that the last bite of the rice ball is white rice.
08:32So I put a lot of ingredients in the Tenshinhan.
08:39I see.
08:42I put a lot of ingredients in the Tenshinhan.
08:44I put a lot of ingredients in the Tenshinhan.
08:49You can eat it deliciously until the end.
08:52I'll eat this.
08:54How did they come up with this idea?
09:01We have a meeting every month.
09:08It's an interesting meeting.
09:10What kind of meeting is it?
09:15We have a meeting every month.
09:20I will give a presentation based on the contents of the meeting.
09:24I will give a presentation based on the contents of the meeting.
09:30The members involved in product development will give a presentation of the new menu of love rice.
09:40Inuzuka's proposal is...
09:45The name of the product is American dog bento.
09:50I think the best part of American dog is the crispy part at the bottom of the stick.
09:59That's amazing.
10:00I like this part.
10:03There is rice in it.
10:05That's right.
10:06Do you eat it with rice?
10:07Let's eat it with rice.
10:08I see.
10:09How is it?
10:11I understand it very well.
10:14I understand it very well.
10:15I will definitely do it at the end.
10:18Do you do it?
10:19That's right.
10:20That's why I'm a fan of you.
10:24Inuzuka's proposal is...
10:28The next product is a cabbage bowl of KAPUYAKI SOBA.
10:35I ate KAPUYAKI SOBA that I bought at the convenience store.
10:43The cabbage was stuck in the container at the end.
10:50When I ate it, I thought it was delicious.
10:57I understand this.
11:01I want to put the rice on the bottom.
11:05It's like a cabbage bowl of KAPUYAKI SOBA.
11:07I see.
11:08I think cabbage is a good point.
11:14I think the sauce is also a good point.
11:16I think the sauce is also a good point.
11:19I can sympathize with this.
11:24I want to recommend this to someone.
11:30After the presentation, the meeting was over.
11:36Inuzuka's reputation was good.
11:40I was confident today.
11:44I was confident today.
11:47How did you come up with the menu of American dog?
11:52I came up with that when I was eating American dog in the car on my way home from work.
12:03American dog after work is special.
12:08That's right.
12:11It takes the same amount of time as product development.
12:18This is the sentence on the package.
12:21This is a love letter that conveys my feelings.
12:27For example, the package of this chicken cutlet bento.
12:33I want to put white rice in the juicy sauce.
12:38The sauce is soaked in the thick batter.
12:43Chicken is the main dish.
12:45Chicken is the main dish.
12:49Chicken cutlet bento is supposed to be crispy.
12:54Chicken cutlet bento is supposed to be juicy.
12:59This is a main dish.
13:02We don't want it to be crispy, and we don't want it to have any chicken in it.
13:06We want it to have a thick, moist batter that soaks up the sauce.
13:10That's what we wanted to do with the package.
13:14What is this pork cutlet rice bowl?
13:17What is this?
13:19The lunch box is too thin.
13:22I want to eat the meat more than the rice.
13:26The lunch box is too thin.
13:29That's what it says.
13:31What kind of lunch box is this?
13:36It's a secret.
13:39Is it a supermarket? Is it a convenience store?
13:44It's a supermarket.
13:47By the way, what is the capital letter?
13:49It's a secret.
13:51Yes.
13:52As you can see, the lunch box project by Don Quixote was a huge success.
14:03This is fun. It's a dream come true.
14:05If you think about it, everyone will do it.
14:09I only like the ears of pizza.
14:12You're the opposite.
14:14I like the ears of pizza so much that I want to dip it in various things and eat it crispy.
14:20I think you can do it.
14:21I think I can do it.
14:22If I open the sand in the middle of the pizza, I can do it.
14:26If you open the sand in the middle, you can do it.
14:29I'll take it back to the company and think about it positively.
14:34This is a big break special.
14:39Next is a hamburger restaurant, Bikkuri Donkey.
14:44It's a one-plate dish with hamburger, rice, and salad on one plate.
14:52It's a very popular restaurant chain that opens 345 stores nationwide.
14:59What did Bikkuri Donkey take in and make a big break?
15:05It's breakfast.
15:08Breakfast?
15:10The bread is delicious.
15:11I come here twice a month for breakfast.
15:16I often come here with my mother in the morning.
15:22I come here twice a week.
15:26Actually, Bikkuri Donkey is very popular with breakfast from 8 a.m. to 11 a.m.
15:36Why is breakfast so popular?
15:40Let's find out the secret.
15:43First of all, the special menu that can only be eaten at Bikkuri Donkey.
15:49Bikkuri Donkey has 11 kinds of breakfast.
15:54For example, this egg rice.
16:00At first glance, it's an egg rice that can be found anywhere.
16:04What's special about it?
16:06We are a hamburger restaurant.
16:09We serve egg rice with hamburger sauce instead of soy sauce.
16:16There is no hamburger.
16:18There is only one container that looks like a Western food.
16:21I've never done that.
16:22Actually, this is not soy sauce. It's a hamburger sauce.
16:27It's a special hamburger sauce with minced meat, chopped onions, and soy sauce.
16:34It's amazing.
16:36It goes well with the egg.
16:39It's rich in flavor and umami.
16:43In addition, we are particular about the miso soup that comes with the set.
16:48We make a soup with five kinds of ingredients, such as sardines, dried sardines, and kelp.
16:55There are nine kinds of ingredients, such as green onions, nameko, and nori.
17:02There are many ways to eat it.
17:07In addition...
17:08It's very cheap. It's great.
17:12The price is also cheap.
17:16Yes, the price is also the secret of Bikkuri Donkey's breakfast being popular.
17:21The egg rice is 330 yen.
17:26The toast set is 380 yen with boiled egg and coffee.
17:34And, of course, the popular hamburger dish in the morning is...
17:39It's 810 yen for 150 grams for lunch.
17:43It's 610 yen for 100 grams of coffee for breakfast.
17:48Breakfast is set at an overwhelmingly reasonable price.
17:52I had no idea.
17:53Let's talk about Bikkuri Donkey's breakfast.
18:04What does Bikkuri Donkey put the most effort into in his breakfast menu?
18:12What does he put the most effort into?
18:13I don't know.
18:18It's coffee over hamburger.
18:20It's coffee over hamburger.
18:23I put a lot of effort into hamburgers.
18:26But, I put a lot of effort into coffee, too.
18:29I think it's the number one reason why my breakfast is popular.
18:33I see.
18:34What do you put the most effort into?
18:36I'm in charge of coffee.
18:37You're in charge?
18:39You're a great person.
18:40I buy my coffee directly from overseas.
18:46I serve a cup of coffee for 290 yen.
18:49It's free no matter how many times I drink it until 11 o'clock.
18:53Is Mr. Tanaka noisy when he drinks coffee?
18:55Yes, he is.
18:56I used to work in a coffee shop.
18:59But, I was headhunted and now I work as the head of a roasting factory.
19:03You're the head of a roasting factory.
19:04Now, I fly around overseas and sell coffee beans.
19:08Among 345 coffee shops in Japan,
19:11Bikkuri Donki's breakfast is one of the most popular.
19:19But, there was a problem before the breakfast became popular.
19:26Actually, the first breakfast menu was introduced in June, 2000.
19:34The purpose was to catch new customers by opening a coffee shop in Hibarigaoka, Sapporo.
19:41But, there was a gap between the image of a hamburger restaurant and breakfast.
19:46The number of actual stores did not increase as the popularity did not spread.
19:51In such a situation, in 2020, due to COVID-19, the business was temporarily shut down.
19:56The night business, which had been doing its best so far, was depressed and depressed.
20:01So,
20:03If I can't open a coffee shop at night, I decided to open a coffee shop in the morning.
20:07At that time, the head of a roasting factory raised his voice and said,
20:11Let's put a bookmark in the breakfast menu.
20:16He decided to expand the number of coffee shops that serve breakfast.
20:21However, there are already many restaurants that offer breakfast menus, such as breakfast set meals.
20:27Even if you do it normally, you can't win.
20:30That's where the surprised donkey arrived.
20:34When I thought about what our strength was,
20:38From the fact that there is a spacious table and a large sofa,
20:43I thought I wanted to make breakfast so that I could spend my breakfast slowly.
20:49I made a breakfast menu that can be enjoyed for a long time by making free coffee as a substitute.
20:56It's nice to have a long breakfast.
20:58He started testing in the Tohoku area to have a relaxing breakfast.
21:05As a result of the rise in sales,
21:08There was another notice.
21:15The surprised donkey is not a shop in front of the station where the staff goes,
21:20There are many shops in the suburbs.
21:23When it comes to shops in the suburbs,
21:25I found that many senior people were coming.
21:32During the day and night, the guests were mainly accompanied by their families.
21:36Can you get a new senior by opening a breakfast shop?
21:41There was a strategy.
21:45Especially in the case of senior people,
21:47There are many people who are taking newspapers.
21:49I dare to put a flyer in the newspaper and advertise my breakfast.
21:57By adding a coupon to the flyer,
22:00He succeeded in inviting a new project.
22:03I'm glad about this kind of coupon.
22:06It's been about four years since I've been doing this kind of steady advertising activity.
22:12The surprised donkey's breakfast is getting more and more popular,
22:15The number of repeaters is also increasing.
22:17In March of this year,
22:19The sales price of the chain was 7.64 billion yen,
22:23It was the highest in the past.
22:27With such a surprised donkey's breakfast,
22:30Coffee is said to be more powerful than hamburgers.
22:34I will cover the secret of its popularity thoroughly.
22:39The key to the deliciousness of coffee is to stick to beans and roasting.
22:45First of all, buying beans.
22:49Originally in the surprised donkey,
22:51Brazil, Peru, Guatemala, and Ethiopia,
22:55The world's largest coffee production area,
22:57Use beans from four countries.
23:00Tanaka, the factory manager of the roasting factory,
23:03I'm going to buy beans myself.
23:07And this time, with the increase in demand for coffee,
23:12In order to find a new deal,
23:15I went to Colombia, the fifth country.
23:20I had a special shot of it.
23:25I'm going to show you a close-up of the coffee beans.
23:29I rode this horse and climbed a mountain.
23:32You rode this?
23:34You're kidding, right?
23:36I'm going to show you a close-up of the coffee beans.
23:40I'm going to show you a close-up of the coffee beans.
23:44I'm in Ile de Sion, Colombia.
23:48Tanaka visited the coffee bean garden in Santa Marta, Colombia.
23:54I rode this horse and climbed a mountain.
23:57I rode this horse and climbed a mountain.
24:00I rode this horse and climbed a mountain.
24:03You rode this?
24:05You're kidding, right?
24:08The journey of shopping and inspection is deep in the mountains of the highlands.
24:15It is not uncommon to use a horse to move.
24:20That's because there are mainly two strict criteria for the coffee beans that Bikkuri Donkey buys.
24:28The first is the coffee beans grown in the highlands.
24:33Why?
24:34In the case of highland cultivation, there is a big difference between the middle and late night.
24:39The coffee beans produce a lot of nutrients and try to store the nutrients in the seeds.
24:47As a result, the scent, acidity, and bitterness come out more.
24:52The second criterion for the coffee beans that Bikkuri Donkey buys is that only ripe fruits are selected.
25:00In large-scale agriculture, fruits are cut down all at once, such as machines,
25:06so unripe beans are also harvested.
25:12Bikkuri Donkey only uses ripe beans.
25:17To harvest the beans in the best condition, which is dyed with wine red,
25:21each bean is harvested by hand.
25:25This time, Mr. Tanaka visited the coffee bean garden.
25:31The altitude here is high, so the coffee beans are still green.
25:38It will take another 1 to 2 months to harvest.
25:42The harvest time of coffee beans in Colombia is from April to June and September to December.
25:49This time, Mr. Tanaka checked the condition of the usual farmland.
25:56He checked the completeness of the beans harvested in June.
26:01He brought back the results he checked with his own eyes and tongue to the head office
26:06and considered whether to buy them in the future.
26:11Wow, Mr. Tanaka, you're so cool!
26:15Bikkuri Donkey's obsession with coffee.
26:18Next is the roasting of coffee beans.
26:23Bikkuri Donkey has his own roasting factory.
26:27So, he went to Sapporo, Hokkaido, where the factory is located.
26:34Mr. Tanaka, thank you for inspecting Colombia.
26:37I look forward to working with you today.
26:42Thank you for taking the video.
26:46I'm glad I could help you.
26:48Today, I will show you around the factory.
26:51Following Mr. Tanaka's guidance, they went inside the factory.
26:56First, we check whether there are any foreign objects or dead beans.
27:02We check the dead beans with this color detector.
27:06With the CCD camera, the beans and stones are selected and removed.
27:14By the way, this is a blend of Brazilian beans.
27:19I've only drunk coffee milk.
27:24Are there any differences between the beans?
27:27Yes, there are.
27:29For example, the beans used in this blend are more fragrant and bitter than sour.
27:37Next, they roast the beans.
27:43Wow, it smells good.
27:46First, they roast the beans with hot water.
27:52Wow, it smells good.
27:55They cool the roasted beans immediately.
27:59It smells good.
28:01With this hot air blower, I roast the beans at a high temperature.
28:06I roast the beans from the core.
28:09I don't burn the beans, and I get the best coffee flavor.
28:13They are also particular about roasting methods.
28:16Each bean has its own roasting method.
28:19For example, in the case of single beans from Ethiopia,
28:22they roast the beans at a low temperature for a long time to extract the fragrant and fruity flavor.
28:30Wow, they are very particular.
28:34By the way, how much do you roast a day?
28:38Actually, this is the only roasting factory in Bikkuridonki.
28:43We roast about 50,000 times more beans than any other factory.
28:47They roast about 70 to 20 kilograms of beans a day.
28:51They roast 50,000 times more beans than any other factory.
28:58Only here?
29:00Only here?
29:02The roasted beans are delivered to the stores all over the country.
29:09It is a particular way to extract the beans at the store and make coffee.
29:15Wow, that's amazing.
29:18We have prepared a special coffee for you in the studio.
29:24Everyone is drinking coffee.
29:27It's delicious.
29:28It's good.
29:30It's refreshing.
29:32It's a little sour, but it doesn't stay in your mouth.
29:36It's refreshing and easy to drink.
29:40This is a new bean called Gutiti from Ethiopia, which is also provided by Bikkuridonki.
29:47It's a new bean that just arrived in July.
29:50It's not the same every time, is it?
29:51You can only harvest coffee once a year.
29:56There is a concept of a new bean like a new rice or a new soba.
30:01Mr. Tanaka, the coffee is free, isn't it?
30:04Yes, of course.
30:07This is a big break special.
30:12Next is...
30:15Gasco.
30:18Gasco.
30:20There are more than 1,200 stores in Japan.
30:24It is the largest family restaurant in the industry.
30:28What did Gasco take in and make a big break?
30:33That is...
30:35Karaage from Karayoshi.
30:38It's crispy and big, so I always order it when I come here.
30:43I shared it with my husband, and he said it was delicious.
30:46It's more delicious than making it myself.
30:48Karaage is No.1.
30:51Behind such a big break is an unknown difficulty.
30:55Oh, it's hard.
30:57It's hard.
30:59In 2021, Gasco will introduce Karaage from Karayoshi to all stores in the same group.
31:07Karaage from Karayoshi is delicious.
31:09It has become very popular and has been influenced by Stay Home.
31:13The sales of take-out have increased by 57%.
31:18They make each one in the store.
31:23Karaage is one of Gasco's signature menus with many repeaters.
31:32Gasco will introduce Karaage from Karayoshi to all stores in the same group.
31:43Gasco will introduce Karaage from Karayoshi to all stores in the same group.
31:50There are more than 1,200 stores in Japan.
31:55Oh, it's hard.
31:58Let's go.
32:02It took about 10 months for only 8 people.
32:07So fast.
32:09Mr. Yanagawa, what do you mean by only 8 people?
32:12There was a problem with the technology, so we decided to go around with a small number of 8 people.
32:19Why did you decide to go around with a technology for more than 1,200 stores in about 10 months?
32:28The reason is in 2020.
32:32Let's ask Mr. Yanagawa, who is in charge of the technology guidance of Karaage from Karayoshi.
32:39At that time, the demand for take-out increased due to the coronavirus.
32:43At that time, the demand for take-out increased due to the coronavirus.
32:49So we decided to introduce it as a menu of Gasco.
32:53It took about 10 months to introduce it to all stores in order to spread it to all countries as soon as possible.
33:00Moreover, there was a big problem.
33:04Karaage from Karayoshi is crispy on the outside and juicy on the inside.
33:11So we had to prepare it at the store every day.
33:16Karayoshi's particularity is interior cooking.
33:20A chicken thigh cut into about 50 grams.
33:25Coat it with kara-age powder.
33:28Shake off the excess powder.
33:31And the biggest point is...
33:34We stretch the skin of the chicken one by one by hand like this.
33:41By doing this, when fried in oil, there will be no unevenness of fire.
33:47It will be crispy and juicy karaage no matter where you eat it.
33:52There are more than 100 kinds of menus besides Karaage from Karayoshi.
33:56So it was difficult to prepare more than 700 kinds of Karayoshi per day in many stores.
34:07It was difficult to bring the particularity of Karayoshi to a family restaurant where there are more than 100 kinds of dishes.
34:19In addition, there was a big barrier to its guidance.
34:24Normally, in the new menu of Gaston, we distribute the manual and introduce the cooking instructions.
34:32But in the case of Karaage from Karayoshi, there was a part that could not be conveyed to the fine points.
34:38In the manual, the fine points of the specialty store are not conveyed.
34:44So what did Mr. Yanagawa do?
34:48Break point
34:50Break point
34:51I decided to go around more than 1,200 points directly and instruct.
34:58Why did he need direct guidance instead of a manual?
35:04Let's verify it with the program staff who read the Karayoshi manual.
35:10Please look closely at the fingertips.
35:14It's an image of jumping up to the mouth.
35:18Wow!
35:21Why did he need direct guidance instead of a manual?
35:27Let's verify it with the program staff who read the Karayoshi manual.
35:32First of all, the coating of chicken thighs.
35:36I will proceed according to the manual.
35:40Immediately here.
35:42Please look at this.
35:44There are a lot of places that are not attached.
35:46It looks like it's attached, but it's actually not.
35:52Please look closely at the fingertips.
35:55It's an image of jumping up to the mouth.
36:00Then, the powder will enter every corner.
36:07No matter where you take it, it's powdery.
36:11It's evenly powdered.
36:14It's completely different.
36:16If you make a mistake in how to dip the fried chicken powder, the taste will be halved.
36:23Next is the work of removing the powder with a sieve.
36:27This is quite a difficult task.
36:29This is Mr. Otsuka's way of sifting the powder.
36:31I'm trying to move my hands, but this fried chicken powder doesn't move at all.
36:36It's an image of turning the pot over.
36:38If you do it like this, the powder will be evenly applied to the whole.
36:47It's completely different.
36:49If you don't actually do it in front of you, it's hard to convey.
36:53He spreads detailed techniques to stores all over the country.
36:57However, the busy store staff have to learn how to cook in a short time.
37:04So, Mr. Yanagawa came up with an idea.
37:08In order for the busy store staff to learn what takes time and effort,
37:14I put a point on how to get people interested in me.
37:20First of all, when I enter the store, I smile a lot.
37:25When I'm busy, I help the store rather than teach.
37:30It's hard.
37:32It's hard.
37:34When I prepare food, I teach magic words.
37:38What are magic words?
37:41I teach people to chant in their hearts.
37:46What do you mean?
37:50I think communication is important.
37:55If you think I'm stupid,
37:58it's okay.
38:00Be delicious. Be delicious. Be delicious.
38:03I chanted and made it with all my might.
38:06At first, when people saw it, they were surprised.
38:11But I taught them with a serious expression.
38:14They imitated me and did it.
38:17At that time, the employee who was instructed by Mr. Yanagawa was
38:22At first, I thought it was funny.
38:25At first, I thought it was embarrassing.
38:29But I thought it was a wonderful word to say with all my heart.
38:34I chanted and made it with all my heart.
38:37I still do it.
38:39Can I try it?
38:42Be delicious.
38:44Be delicious.
38:46Be delicious.
38:48It's cute.
38:50It's cute.
38:51It's cute.
38:53With this word, it became easier to concentrate on work.
38:57It also led to quality improvement.
39:00As a result of such a unique instruction,
39:03the employees at the store also changed.
39:07At first, it was hard for everyone to remember.
39:11But when I ate the fried chicken I made,
39:14my expression brightened up.
39:16At that time, I thought I could do it.
39:19Thanks to Mr. Yanagawa's guidance,
39:23in June 2021,
39:26Kara-age fried chicken was introduced at all GUST stores.
39:31It became one of GUST's flagship products.
39:36That's great.
39:38By the way, Mr. Yanagawa, what are you doing after finishing 1,200 stores?
39:42Now, I'm teaching art to increase the brand name of Skylark Group.
39:50Are you going there again?
39:52Are you still doing it?
39:55Yes, I'm still doing it.
39:58But I'm looking for a new magic word.
40:03Mr. Horiken is good at that.
40:06Mr. Horiken, do you have a magic word?
40:09I'll do it.
40:10Please do it later.
40:19No, no, it's a surprise donkey.
40:21It's not a surprise donkey.
40:23It's GUST.
40:24GUST means spicy.
40:25No, it doesn't mean anything.