Christmas Shopping Trends 2024
It’s officially less than 100 days until Christmas. Are you already hitting the shops for some bargains before the Christmas rush or are you more likely to wait until last minute? I spoke to Rakuten’s Shopping and Trend Expert, Alexandra Stedman, to find out gift trends for Christmas 2024.
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00:00Everyone's budgeting and everyone's trying to save and start early so that they're not
00:06panicked in the last minute. But also there's something called FOSO that they've discovered.
00:11So we know about FOMO, which is a fear of missing out. This is the fear of selling out.
00:16Well, I actually think it's usually determined by social media. So I work in social media
00:24and I always notice that there's certain things. I suppose if lots of influencers are talking
00:29about this one product that's amazing, or maybe there's been a bit more marketing behind
00:33a specific item, then something that could have been in stock for the last few years
00:39could become a viral item that sells out.
00:43It's been reported that going directly to websites of brands and retailers people like
00:47most is the most popular way for Brits to start Christmas shopping. But it seems that
00:52items that shoppers are most worried about selling out include decorations, the latest
00:57tech products, particular advent calendars and this Christmas's must have toys.
01:02There's the obvious candidates like beauty calendars. Certain ones are considered the
01:07higher, the holy grail of calendars. But then there's also things like the latest game,
01:14the latest toys. I do gift guides on my site and I find that often really chic pyjamas
01:20or something that's affordable, chic and practical. I think that's the kind of holy grail of Christmas
01:27presents.
01:28I start early because of budgeting reasons. And I know a lot of people do and a lot of
01:33people are really more just conscious about their spending and just talking about money
01:38more, which is always good. And people are understanding the importance of having a budget
01:42and not overspending. I think you have to then limit yourself because it's easy to forget
01:49that you bought someone something and then see something in the shop and buy it again.
01:52So I think it's always good to just come back to what have I got? What do I need?