It’s officially less than 100 days until Christmas. Are you already hitting the shops for some bargains before the Christmas rush or are you more likely to wait until last minute? Well, it seems that some people are already heading to the shops for the fear of products selling out.
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00:00It's officially less than 100 days until Christmas. Are you already hitting the shops
00:05for some bargains before the Christmas rush, or are you more likely to wait until last
00:10minute? Well, it seems that some people are already heading to the shops for the fear
00:15of products selling out. In fact, according to research by Performance Marketing World,
00:2041% of Brits have reportedly said that it's never too early for retailers and brands to
00:26showcase their Christmas items. Further, research found that Christmas gift shopping
00:30begins for 69% of UK shoppers by August, with that number increasing to 85% by October.
00:38The research went on to report that Brits are overwhelmingly more prepared to begin
00:42Christmas shopping early, with UK shoppers being four times more likely to start shopping
00:47before July compared to shoppers in the US. But when do you think is too early to start
00:54Christmas shopping? And would you prefer shops to wait just a little bit longer before
00:59preparing for the festivities?