TOKIOテラス＃93「学生ピッチSP」 2024年9月7日
TOKIOテラス＃93「学生ピッチSP」 2024年9月7日
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TVTranscript
00:00Tokyo Terrace has held many student pitch contests in the past five years.
00:05A number of innovative business ideas overflowing with youth have been unveiled.
00:10Influencer announces everything on their SNS.
00:15So, the advertising fee is zero.
00:18This is the first time for a junior high school student to appear on the show.
00:23What are you doing?
00:26This time, we will cover the activities of student entrepreneurs who won the national competition and the judges.
00:34I think it's a result of thinking that it's not so much fun.
00:39What kind of growth have you made since then?
00:42Let's follow the miracle.
00:44The student pitch contest special that resonated in my heart.
00:47That student entrepreneur is now.
00:50The first commemorative event of the Tokyo Terrace Student Pitch Contest was in November last year.
00:57At that time, the start-up presidents who were in charge of the judges were most impressed by
01:04Mr. Okamoto, who presented the free market.
01:07Congratulations.
01:09Oh, I see.
01:15Mr. Okamoto's business, which was a fourth-year student at Kinki University,
01:19is a free market that connects influencers and fans.
01:25He publishes clothes that influencers don't need,
01:28and by buying them, he tries to create an opportunity to spread the youth culture to young people.
01:35About 1,000 people came to this event for the admission fee of 1,800 yen.
01:42All the products will be sold out in one store,
01:45so everyone lined up in this long line two hours before the event.
01:50That's how it was held.
01:54If you look at this graph,
01:5790% of the participants are between 16 and 24 years old,
02:02so young people come to play.
02:05Young people don't usually go to free markets,
02:08so I think they enjoyed their first experience of the free market.
02:13This is the business model.
02:15The admission fee is about 1,500 yen.
02:1910% of the sales are taken from influencers.
02:24There are 50 influencers,
02:27but the top 5 are famous,
02:32so they pay for the casting fee.
02:35The way to announce the event is that
02:38influencers announce it all on their SNS.
02:43So the advertising fee is zero.
02:46Thank you very much for today.
02:48Good job.
02:52The judges are curious about Mr. Okamoto's presentation.
02:56I'm really curious about how far this motivation will go.
03:00You've been doing this for a long time,
03:03and you're getting older,
03:05so you have a different sense of value from influencers.
03:08I'd like to know how much you want to continue doing this in the future.
03:14I'm about 20 years old now,
03:16so I think I'm really enjoying it.
03:19I think it's one of the values of this event
03:23that young people do.
03:26I want to grow people under me,
03:30and I want them to do the same.
03:32I want to open up a wider world
03:35in terms of re-use and fashion.
03:42I was wondering how far this will go,
03:46but I don't think it will last long in the future.
03:50I agree.
03:52We value our missions.
03:54There are times when your company breaks down,
03:58but the most important thing is to believe in your mission.
04:02If you're only motivated to enjoy the free market,
04:06you'll probably break down right away.
04:09I think it's important to know how far this will go.
04:13Next, Ms. Kanai.
04:15Have you been able to get the visitors' data
04:18and register them as a member?
04:21Yes, I have.
04:22It's all pre-registered.
04:24I also have their Instagram account.
04:29I can see what kind of people are coming.
04:32It depends on where you get the data.
04:36Is it a foreign website or your own platform?
04:38It's my own platform.
04:40I think it's good.
04:44That's amazing.
04:45So you know how to get the data.
04:48Ms. Okamoto is currently studying abroad and focusing on her business,
04:53but she's also trying out a new business with her own strategy.
04:57I recently started strengthening my official Instagram account.
05:02There are videos that have been played over 700,000 times,
05:07so people know about this free market,
05:10and there are more and more customers who want to come to this free market.
05:17As people's interest in the free market has increased through social media,
05:22Ms. Okamoto's new attempt has led to an increase in the number of visitors.
05:27Visitors bring what they don't need on that day,
05:32and we're starting to sell them little by little.
05:36I hope that the customers who come to this free market
05:40will realize that what they don't need is also necessary for others.
05:44I hope that the market will expand.
05:48Ms. Okamoto is also planning a new business
05:52using the data of visitors she has collected so far.
05:55I'm trying to start a new business.
05:57One-day store manager is popular these days.
06:01I have all the data on the number of customers
06:04who came to see which influencers.
06:08I read the influencers at the time event
06:11and I'd like to expand the business
06:14to attract customers to the store.
06:18Ms. Okamoto is aiming to expand her business.
06:21In March of this year,
06:23she successfully raised 5 million yen
06:26from more than 700 applicants
06:29through an audition hosted by Mitsui Group.
06:34I'll do my best to make the free market more everyday,
06:38so please continue to support me.
06:44The next student entrepreneur is Hikaru Koshikawa,
06:47who created a team called TEGMI
06:49that combines six types of flat parts
06:52to increase the ability to think and concentrate in childhood.
06:57First of all, I'd like to tell you about my story.
06:59I'm the type of kid who doesn't get along well with school,
07:02and I've been living my school life
07:05thinking that it's hard to be a college student.
07:07When my brother became a philosopher at that stage,
07:10I found out that he had a disability called
07:13development-induced hyperactivity disorder.
07:16The symptoms of this disorder are
07:18that he can't write well,
07:20he can't press the button, and he's slow.
07:22At first glance, it looks like he's just clumsy,
07:25but from his point of view,
07:27he really can't write well,
07:29and he doesn't get good grades.
07:31I found out that he has a disability
07:33that he can't see from the outside.
07:35As the problem develops,
07:37it leads to indifference, withdrawal,
07:39and loss of confidence like myself.
07:41I felt very sad about that.
07:43That's the feeling I had at that time.
07:45So I cooperated with my brother
07:47to play with him at home
07:49and develop effective products
07:51to support his development.
07:53That's how I proceeded with product development.
07:55First of all, the work looks like this.
07:58Isn't this amazing?
08:00I brought some parts
08:02because I wanted you to touch the parts.
08:04How do you like it?
08:06I thought a lot about this.
08:08This part, too.
08:12There's a point in the gap, right?
08:14Yes, that's right.
08:16There's no such thing as a slope in the gap, right?
08:18No.
08:20But it feels good to fit in.
08:22The shape and the combination of the parts
08:24are taken as a design privilege
08:26called the costume rights.
08:28That's where it becomes independent.
08:31This unique design is highly valued
08:33and has won numerous prestigious awards.
08:36In addition, in crowdfunding,
08:38the support amount exceeds 5 million yen.
08:41It's attracting attention now,
08:43but how did it catch the judges' eyes?
08:48In a sense, the word LEGO
08:51is too strong a brand.
08:54It's hard to accept.
08:56I think it's hard at first,
08:58but in a sense,
09:00if Tegumi is 100% recognized,
09:02we don't even need marketing.
09:05Are you going to make an amusement park?
09:07No, I'm going to make Tegumi Land.
09:09Tegumi Land.
09:11Strategically,
09:13we're aiming for the second phase.
09:15That's what we're thinking on a global scale.
09:17When you look at it in the world,
09:19there's no second phase.
09:21No one can think of what's next for LEGO.
09:23If we take the second phase for sure,
09:25we can see that
09:28we're going to win.
09:31I think you need to act every day
09:33based on your goals.
09:35What are your goals for the next 3-4 years?
09:39I'm thinking of starting overseas development
09:41within the next 3 years.
09:43Especially in Southeast Asia,
09:45I'm interested in Japanese education,
09:47so I'm going to move to a country
09:49that's easy to move to.
09:51Do you have any sales or sales goals?
09:53In 2029,
09:55we're aiming for sales of 100 million yen.
09:57That's what we're aiming for.
09:59I think we can sell more,
10:01so I think we should have a higher goal.
10:05I'm going to take the best souvenir home.
10:09From here,
10:11Mr. Koshikawa, who has grown the company
10:13with a number of initiatives after the broadcast,
10:15is approaching the present.
10:17During the broadcast,
10:19we were mainly selling online
10:21or in facilities.
10:23But now, we have more opportunities
10:25to sell our products
10:27at Hanzo Shinjuku
10:29and Seibu Shibuya.
10:31This is a big change.
10:33In addition,
10:35he has teamed up with
10:37Hanamaru Gakushu-kai,
10:39which has a business classroom
10:41in about 400 places around the country.
10:43This is a big change
10:45for his business.
10:47I just graduated
10:49in March or April,
10:51so I'm fully committed to it.
10:53Mr. Koshikawa, who has graduated
10:55from a graduate school,
10:57is aiming to go abroad
10:59and inspect the education field
11:01in Southeast Asia.
11:03He feels there is a great possibility
11:05for local education.
11:07In Indonesia and Singapore,
11:09I found that education costs a lot of money,
11:11so I decided to expand it
11:13to Southeast Asia.
11:15Rather than that,
11:17I thought it would be best
11:19to expand it to Southeast Asia.
11:21In fact,
11:23in Indonesia,
11:25it is decided that
11:27we will have an automatic facility
11:29at the beginning of summer,
11:31so I want to expand it little by little.
11:33And there is another new challenge.
11:35We are currently developing
11:37a big block
11:39that can accommodate
11:41a large number of children.
11:43I think it will be a block
11:45with a lot of fun.
11:47Many children are enthusiastic
11:49about Big Tegumi
11:51by holding experience meetings
11:53in various places.
11:55This fall,
11:57they are thinking of raising funds
11:59through crowdfunding.
12:01Thank you,
12:03Mr. Kokubun and the judges.
12:05From now on,
12:07I would like to expand Tegumi
12:09as a block born in Japan
12:11to create a smile
12:13for children all over the world.
12:15I will do my best.
12:17Thank you very much.
12:21The third person is
12:23Mr. Hidemasa Takahashi,
12:25a freshman at Kobe University.
12:27He surprised the studio
12:29with a business
12:31that produces hydrogen
12:33from a living creature.
12:35Currently, hydrogen is produced
12:37by emitting a lot of carbon dioxide.
12:39Therefore,
12:41a hydrogen production method
12:43is being developed.
12:45We are thinking of
12:47solving this problem
12:49with a living creature.
12:51It is a white ant.
12:53First,
12:55we put wood in a device
12:57where the ant is located.
12:59I think the ant is hated
13:01as a pest,
13:03but in the process of
13:05disassembling the wood,
13:07the ant produces hydrogen
13:09from microorganisms in the intestine.
13:11This is the hydrogen production
13:13that we are thinking of.
13:15Our business model
13:17is to raise white ants
13:19with the food of microorganisms
13:21purchased from forestry workers
13:23and sell the hydrogen
13:25produced in the breeding process.
13:27If we can make hydrogen
13:29from white ants without relying
13:31on fossil fuels,
13:33the production process
13:35will reduce the emission
13:37of carbon dioxide.
13:39Mr. Takahashi was invited
13:41by the Ministry of Foreign Affairs
13:43of Japan.
13:45We were supposed to
13:47use wood,
13:49but there is a house
13:51with a forest.
13:53We discussed
13:55whether we could
13:57use the forest
13:59with white ants.
14:01In February this year,
14:03Mr. Takahashi
14:05went to France and Germany
14:07to announce his business idea
14:09in English to see
14:11whether it would work
14:13in Europe.
14:15Hydrogen is a solution
14:17to environmental problems
14:19because it does not
14:21emit carbon dioxide
14:23when it is burned.
14:25This mark shows
14:27the location of hydrogen production
14:29in France.
14:31At first,
14:33I was a little confused
14:35but eventually,
14:37I was able to respond
14:39in English.
14:41What was the reaction
14:43of the people over there?
14:45They were interested
14:47in the idea of white ants.
14:49In April this year,
14:51Mr. Takahashi
14:53went to Osaka,
14:55Kansai and Banpaku
14:57for a global talk event
14:59to discuss SDGs.
15:01The technology to prevent
15:03the spread of hydrogen
15:05is very important.
15:07I would like to
15:09scale up in the future.
15:11The innovative hydrogen production
15:13business plan using white ants
15:15is attracting attention
15:17not only in Japan
15:19but also abroad.
15:21Thank you,
15:23the Ministry,
15:25the judges,
15:27and IZLEN.
15:29We are developing
15:31a new technology.
15:35The last student entrepreneur is
15:37a junior high school student
15:39who is here for the first time
15:41for the fifth time.
15:43What are you doing?
15:45Mr. Kizutora,
15:47who was a junior high school student
15:49at the time of recording,
15:51will announce the service
15:53called Happy Door.
15:55We feel that beauty
15:57is the infrastructure of life.
15:59My mother runs
16:01a beauty salon.
16:03She tells me every day
16:05that beauty is
16:07important because
16:09everyone finds
16:11a new self through beauty.
16:13I learned that
16:15I can't touch beauty
16:17even if I want to.
16:19She has a intellectual disability
16:21and loves beauty,
16:23but she couldn't attend
16:25the coming-of-age ceremony
16:27I was shocked
16:29when I heard this from her.
16:31I want not only men
16:33but also pregnant women
16:35and minorities
16:37to touch beauty.
16:39Happy Door was born
16:41as a service.
16:43It's a service like
16:45Hot Pepper Beauty,
16:47but all the salons here
16:49are judged by my company.
16:51This building is considered
16:53to be barrier-free.
16:55We will hold an interview
16:57to determine the salons
16:59that are open to the public.
17:01In terms of monetization,
17:03users can use
17:05the service
17:07as a web application
17:09for free.
17:11Salons will receive
17:137,700 yen per month.
17:15We feel that
17:17the target audience
17:19is very limited.
17:21For example,
17:23we can monetize
17:25the event of
17:27ethnic minorities.
17:29That's all.
17:31Thank you very much.
17:33I don't want to hear it.
17:37Excellent!
17:39Amazing!
17:41Are you going to
17:43work as an entrepreneur?
17:45I run a design class.
17:47I want to learn
17:49design skills
17:51at the most advanced
17:53universities in the UK.
17:57Do you want to see
17:59a different world?
18:01If you have any questions...
18:03You're a bit shy, aren't you?
18:05You're a bit shy, aren't you?
18:07I know how you feel.
18:09The point is
18:11that many salons
18:13are closed
18:15due to the pandemic.
18:17When people who don't have
18:19access to the platform
18:21come to the salons,
18:23they can't use it.
18:25I think it's important
18:27to check the credibility
18:29of the platform.
18:31How do you check
18:33the credibility
18:35of LGBT people
18:37and people with disabilities?
18:39I think
18:41there are few
18:43and difficult salons
18:45that can meet
18:47the needs of people
18:49with disabilities.
18:51I think it's important
18:53to check the quality
18:55of the service
18:57by looking at
18:59each point.
19:01I see. Good luck.
19:05That's amazing.
19:07What do you think, Harai-san?
19:09To be honest,
19:11in order to provide
19:13a good service,
19:15you have to pay
19:177,700 yen.
19:19I think it's too cheap.
19:21I think it's better
19:23to get the money
19:25and serve the customers
19:27and serve the users
19:29at the same time.
19:33Is there a reason
19:35why you paid 7,700 yen?
19:37When my mom was running
19:39a beauty salon,
19:41she was a regular customer
19:43and it was hard
19:45for the new customers
19:47because of the amount of money
19:49they had to pay.
19:51I think it's a good service
19:53for the new customers
19:55because they can
19:57use the money
19:59to run the salon
20:01for a year.
20:05Do you have any questions
20:07that I can't answer?
20:09You can answer
20:11all the questions.
20:13I'm surprised.
20:15I couldn't answer all the questions.
20:19Mr. Kizu,
20:21a junior entrepreneur
20:23who inspired the start-up CEOs.
20:25We contacted him
20:27via SNS.
20:29It was my first time
20:31to get a call
20:33from a junior entrepreneur.
20:35I was surprised.
20:38A junior entrepreneur
20:40running a beauty salon
20:42is now a high school student.
20:44He is paying attention
20:46to the harmony
20:48between business and school.
20:50A lot of salons
20:52have gathered.
20:54Now, six salons
20:56have joined us
20:58and we are making
21:00a service together.
21:02After the program was broadcast,
21:04a lot of comments
21:06were sent to me
21:08via SNS.
21:10It was my first time
21:12to get a call
21:14from a junior entrepreneur.
21:16I was surprised.
21:18Did your life
21:20change after you became a high school student?
21:22Yes.
21:24After I became a high school student,
21:26I spent a lot of time
21:28studying.
21:30I started studying
21:32from 9 or 10 o'clock
21:34in the morning.
21:36Kizu works hard
21:38studying and working
21:40until the sun sets.
21:42Where does his motivation
21:44come from?
21:46I want to study abroad.
21:48So I go to Japan
21:50and pay a high tuition.
21:52I want to pay
21:54my own tuition
21:56and make money.
21:58I want to study
22:00and make money
22:02by studying abroad.
22:04In March of this year,
22:06he decided to study abroad
22:08in Australia.
22:10His desire to study abroad
22:12has become stronger.
22:14I was very happy
22:16when the program was broadcast.
22:18After the program was over,
22:20I got a lot of messages
22:22asking me
22:24to exchange business cards.
22:26I was very grateful.
22:28From now on,
22:30I will do my best
22:32to improve myself
22:34and my business.
22:36Thank you for your support.
23:00Do you come to Tokyo?
23:02No, I don't.
23:04Please come!