IFA Berlin marks 100 years of tech innovation, from the first electric TV camera to the rise of AI-powered gadgets.
This year, cutting-edge products like drones from DJI and AI-driven vacuums by Roborock are in the spotlight.
The event showcases the fusion of past breakthroughs and future possibilities, with global brands, especially from China, playing a major role.
This year, cutting-edge products like drones from DJI and AI-driven vacuums by Roborock are in the spotlight.
The event showcases the fusion of past breakthroughs and future possibilities, with global brands, especially from China, playing a major role.
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NewsTranscript
00:00100 years of innovation and excellence in the world of consumer tech.
00:06The Internationale Funkausstellung Berlin, better known as IFA, has drawn in plenty of famous faces over the years.
00:13In the past, the first fully electric TV camera was introduced here, as well as early home audio equipment.
00:20IFA has always been synonymous with innovation, from the earliest radio transmitters through to the audio cassettes.
00:28Remember those? Well, they were introduced to the world here in 1963, and that innovation continues to this day.
00:35Chinese firms have taken up that baton in the world of consumer tech.
00:40Drone and audio-visual manufacturer DJI is here showing off its latest drone for selfie filming and saying the industry is moving forward at a blistering pace.
00:50We see technology innovations are going at a pace that is just really amazing at this point.
00:57DJI is only 15 years old when you think about it, and our first consumer product was in 2013.
01:03It's not so long ago, and we're very proud to be part of this legacy of innovations, of technology that is here showcased at IFA,
01:11and we're always happy to be here and to show the excitement, to share the fun, and to show how our products can make your life more enjoyable.
01:20AI is the big talking point at this year's event, as years of development filter through to the consumer.
01:26All of the AI investment that's been happening over the past couple of years is slowly starting to make its way into consumers' hands and into enterprise,
01:33and I think one thing that's really noticeable is the change in how effectively companies are communicating the use cases of AI.
01:41We've gone from being told what the features will be to having live demos, seeing things on stands and getting hands-on with these technologies.
01:51One of those firms showing the public how AI can help at home is Roborock from Beijing.
01:56Their robot vacuum cleaners use the latest artificial intelligence to carry out tasks.
02:01The firm has plenty of plans in the pipeline.
02:04The market is unlimited in the respect that there are so many opportunities.
02:09Robots could maybe in the future climb stairs.
02:12They're going to be able to tell you where everything is in the house.
02:17The future is endless.
02:20IFA has come a long way from tech with vacuum tubes to AI-powered vacuum cleaners.
02:26One thing is for certain, Chinese manufacturers are committed to being at the forefront of future developments in consumer tech.
02:34Peter Oliver, CGTN, Berlin.