IFA Berlin 2024: From ovens to TVs, how AI will soon be powering your home
How can AI and other tech help make running your home and kitchen more efficient? There were plenty of new ideas from top manufacturers at IFA Berlin.
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00:00This is the 100th year of IFA, it's actually the 40th year of HIAS, so we're a pretty
00:12new company, 40 years relatively new.
00:14Through that 40 years, we've grown from a regional, provincial company into the biggest
00:18company in the world in home appliances with this idea of zero distance, no distance between
00:24us and the consumer.
00:25And if you think about it, what is going to accelerate that is the IOT.
00:29Each one of our product lines is full of new innovation, we're a very ambitious company,
00:33we're also investing huge amounts in technology.
00:36So whether you look at our new washing machines that have this fantastic airflow technology
00:39that allows you to put fresh air into the product, so that if you forget to pick out
00:44your washing just for a few hours, you don't want it to get musty, with our product it
00:48will blow fresh air into the product which will keep it fresh all the time.
00:52The newest Bosch innovation in our Series 8 oven, food recognition, it's the easiest
00:59way to get to the right setting, just put your dish inside, closing the door, food recognition
01:07is running and go next and we get the right setting, just press on start and everything
01:14is done.
01:15There are some innovations, of course, and probably the most compelling is the one behind
01:19me is our new R-TV, the TCL Next Frame TV.
01:23So it's a TV that is designed especially to fit in people's home, with a matte screen
01:28and super slim bedside that you can put it on the wall or on a stand.
01:32People actually today, they want bigger TVs and they want the best technology, the best
01:37premium technology at the most affordable price.
01:40If you look at washing machines or refrigerators, in refrigerators we have just launched products
01:45with A++ certification, so globally we are reducing the consumption, power consumption.