The NEC Group has announced a major change for one of its flagship venues. As of today, the Resorts World Arena at the Birmingham National Exhibition Centre site will be rebranded as bp pulse LIVE. This comes as part of a new sponsorship deal with bp pulse, a company known for its electric vehicle charging networks. The change is aimed at enhancing the experience for the millions of visitors the arena welcomes each year, particularly those who drive electric vehicles.
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00:00The NEC Group has announced a major change for one of its flagship venues. The Resorts
00:07World Arena at the Birmingham National Exhibition Centre site will be rebranded as BP Pulse
00:12Live. This comes as part of a new sponsorship deal with BP Pulse, a company known for its
00:18electric vehicle charging networks. The change is aimed at enhancing the experience for millions
00:24of visitors the arena welcomes each year, particularly those who drive electric vehicles.
00:30Located nearby is the BP Pulse Giga Hub, one of the UK's largest public EV charging facilities,
00:37featuring 190 charging bays. This makes the venue an attractive option for EV users attending
00:43more than 100 shows hosted nationally. The NEC Group has stated that the arena will maintain
00:49its commitment to providing top-quality visitor experiences, with ongoing updates to its
00:54look and feel expected to be completed by November 1st.