Franklin Ramos comparte todo sobre su exitosa marca “Toscano”
Franklin Ramos comparte todo sobre su exitosa marca “Toscano”
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00:00Franklin Ramos, who today shone in Colombiamoda with his brand, Toscano,
00:05which has a very beautiful and very special meaning for him in this moment of his life.
00:09Apart from the fact that the clothes, well, to die for!
00:19Franklin, welcome, tell us.
00:21Well, happy to be here at home.
00:22You know that we have always done incredible things
00:26and for me it is always a privilege because you know what I love about you, what I admire about you and what I respect about you.
00:31Because this woman is the pride of us Colombians all over the world and more so in the fashion industry, Kika.
00:36I'll tell you a little bit, Toscano is a brand that grew during the pandemic
00:40and that we created, because at first it was Farid and I, as a tribute to our mother's last name,
00:47to that Maria Regina who raised us, who took us forward and who instilled so many beautiful things
00:54in that monopoly of our heart, which is exactly what tells everything that has to do with the history of Toscano.
01:02Basically our childhood, our roots, the monopoly depression, well, all that is part of our history.
01:10That makes you vibrate and that is what you also capture in the designs, in divine details,
01:15that I want you to tell us from the materials, because it also has that component of sustainability, the accessories.
01:22Well, tell us, here we are to listen to you, to enjoy, while we see the images of that collection.
01:27Look Kika, Toscano emigrated and it is an evolution that has been, or that goes hand in hand with everything that has been
01:34the evolution of Franklin Ramos as a professional, as a human being, as an individual.
01:38And it is to create awareness through not contaminating more with the clothes,
01:43I think it is the way to give back to the universe and to life everything that it has given me as well.
01:48So that awareness that I want to capture, because Toscano is basically going to be a platform for all those talents,
01:56for all those factories, for all those companies that believe that sustainability and fashion can come together
02:03and we can live together. And it is also like believing that everything is possible,
02:08because we know that we have worked very hard to be able to reach and have a voice,
02:14and why not use that voice to create awareness in each of those people
02:18who sometimes do not know that with a simple action, or with putting a grain of sand,
02:23they will be able to transform environments. And I think that's it, that's where the change begins.
02:28So, Colombian companies that I am proud to mention, such as Fabricato, such as Entrextil,
02:35such as Ecodeni, I mention them because each of them told me, yes, let's go Franklin,
02:41we are going to support that, one of the first important pillars of sustainability,
02:44which is goals for the same purpose, which is 16, right?
02:49So, Migra, Fabricato, the sustainable textiles, like with hemp fiber, with pineapple fiber,
02:55with everything that is recycled cotton. I want to tell you that it is the first collection
03:00that has recycled cotton from the uniforms of the Colombian National Army.
03:06So, that they have given me that pleasure, nothing, that has no price, Kika,
03:11and so there are many things, the buttons are made of coconut fiber, of tawa fiber,
03:18of cherry fiber, but elevated, because sustainability, as many people think,
03:24is not a crazy rag, it is not an ugly texture.
03:27It is the genius of converting it into a work of art.
03:31Exactly, to take what nature gives us and elevate it, because that is what it means to survive.
03:37It is to use what life gives us, the simplicity of life, and those elements that are there,
03:43but we don't see them because of the pollution and chaos of our lives,
03:46but they are there not to survive, but to live.
03:50And another thing, to simplify, because what we saw there, everything tangible,
03:55of a movement, of a lightness, of a comfort, a masculine proposal and a feminine proposal,
04:00because we also had to mention that, because there is fashion for everyone.
04:04Look, I tell you that it has been a wonderful experiment,
04:07because we brought out men and women, and the boys bought the girls,
04:10the girls bought the boys, and they all mixed, and in the end the audience rules,
04:15and it is the one who has the last word.
04:17I said, it is a brand that has no gender, and this also speaks of inclusion,
04:21and it speaks of so many beautiful things that are happening,
04:23that we are making visible through that, that is why the silhouettes are genderless.
04:28The color palette has no gender.
04:30So I think that is one of the beautiful things that being a creative director has taught me,
04:36because I want to clarify, because I feel a lot of respect for all the people who have studied fashion design,
04:40I have simply collected everything that I have traveled in this industry that I love and adore,
04:46and I have put it into practice, from that perspective of wanting to be an example, let's put it that way, for many people.
04:54A wonderful team, because to succeed, that is what you have to look for,
04:57to raise all that talent and get together the best.
05:00Details that really made me vibrate with emotion, the fish,
05:05all the details of the accessories, tell me about that,
05:08because there Mompoz is in you, in all these things, apart from the clothes and that,
05:12every detail, every time someone passes by, with this little fish,
05:15so tell those of us who are not Colombians, who do not know that magical Mompoz,
05:20where it comes from, what it means.
05:22Mompoz, land of God, a town that has beauty in all its maximum expression,
05:26from the architecture, from the ironwork, the pottery, and there comes the happiness,
05:31the Mompozina, and there Gabriel García Márquez enters, our Nobel Prize in Literature,
05:36talking about that fish of 100 years of loneliness, because I saw it in my childhood,
05:41my grandmother hung the fish, my mother hung the fish,
05:44so that is inheritance, that is how to transcend and not go forward but backwards,
05:50because that is what I also want to tell, stories of inside out,
05:55not looking outside, outside there is nothing, we all have it,
05:58human beings here inside, and it is that story of that golden fish
06:03of Gabriel García Márquez, which is also called the coroncoro,
06:07the coroncoro, which is a fish that is already on the verge of extinction,
06:10but that is part of my childhood, because all the stories that I tell
06:14are part of what marked me in that Macondian town,
06:18because when I read a book by Gabriel García Márquez,
06:20it is really as if I were reading my childhood,
06:22because I was born on a wonderful island, in the Mompozina Depression,
06:26which is also a phenomenon, like all the topographies of our Colombia,
06:30which is incredible and magical, and I always want to bring to the table this,
06:35but in a beautiful way, without victimizing ourselves, without feeling that we are nothing,
06:40we have an inheritance of which we have to feel proud,
06:43so every detail, every chain, every fish that looked like a lioness,
06:48there hanging the dedales, the dice, the rings,
06:53and these dedales speak of the sewing of the grandmothers,
06:56and when my mother studied with nuns, which one of the classes was to embroider,
06:59then I saw dedales all over my house,
07:01so there is a bit of that, you know, of the history, of the childhood,
07:05of what is really the culture of the coast,
07:08because fashion in Colombia enters through the coast,
07:11and then the textiles, of course, the port and Mompoz,
07:14it was a center of collection of a lot of royalty,
07:19the truth was really a very elitist town, I must confess,
07:23because if they put on the cotton, it was the cotton,
07:27that's what one gets used to,
07:28that's why you see all those noble, soft, fresh textiles,
07:33exactly, the color palette, which can be a sunset,
07:35which can be a sunrise, which can be a dawn,
07:38there are many things, and I think that was reflected,
07:41and the truth is, I feel very happy to be able to tell these stories,
07:44and that in addition ...
07:45To make us dream, and really to pay tribute to what you are,
07:50not with sadness, not with all these things you are saying,
07:52but with poetry, with talent, with creativity,
07:55and with that love that is here, that you always give us,
07:58Franklin, how nice to celebrate this Tuscany with you,
08:02this Renaissance, and that many special things come,
08:05always together, and always happy to support you.
08:08That's right, Kika.
08:09And to you, thank you for being connected to all the people.